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The Jazba Collective

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The Jazba Collective

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06/18/2026

This is your sign to connect, learn, and be inspired.

If you’re a South Asian founder building a consumer brand in North America, join us for an evening of meaningful connections, founder conversations, a rapid-fire intro round, and a Founder Show & Tell featuring your brand!

📍 Fontainhas, Brooklyn, New York City
📅 Friday, June 26, 2026
⏰ 5:30 PM - 8:30 PM

Limited spots remain. Register now!

🔗 Link in bio.

06/14/2026

FIRST. EVER. JAZBA PAVILION.

7 standout South Asian brands.
1 Pavilion.
One of the world’s largest food industry trade shows. Specialty Food Association

The Jazba Collective is bringing together a curated group of founder-led brands to the Summer Fancy Food Show NYC to showcase the innovation, culture, and entrepreneurship driving the next generation of South Asian consumer products.

If you’re attending the show, make sure to stop by and meet the founders building what’s next.

📍 Javits Center, NYC
📅 June 28–30, 2026

Swipe to meet the brands. 🔥

06/09/2026

We’re so excited to welcome Neerja Patel, Founder & CEO of Neerja Public Relations and a member of the Jazba Advisory Board, as moderator of our exclusive Luminaries Panel at the Jazba NYC Meetup!

Joining her in conversation will be 4 of our 2026 Jazba Luminaries:
✨ Chitra Agrawal (Brooklyn Delhi)
✨ Jay Lakhani (Deepa Gurnani)
✨ Ronak Shah (Obvi Inc.)
✨ Surbhee Grover (Love, Indus)

From building category-defining brands to navigating growth, leadership, and what’s next for South Asian entrepreneurship, expect an honest, insightful conversation with some of the industry’s most accomplished founders.

📍 Fontainhas, Brooklyn, NY
📅 Friday, June 26, 2026
⏰ 5:30 PM - 8:30 PM

Limited spots left! Register now via the link in bio.

06/06/2026

Jazba Bazaar 2026 - Last Weekend to Apply for Vendors! 📣

🚨 VENDOR APPLICATIONS CLOSING SOON - Monday, June 8, 2026

The Jazba Bazaar returns to Santana Row on Sunday, Aug 2, 2026, bringing together some of the most exciting South Asian brands, founders, and shoppers for a day of culture, commerce, and community.

As a participating brand, you'll have the opportunity to:

✨ Meet customers face-to-face
🛍️ Get in front of hundreds of engaged shoppers
📣 Increase visibility through event-wide promotion
🤝 Connect with fellow founders, creators, and entrepreneurs

If you're building a brand with a South Asian story, we'd love to hear from you!

Limited spots available. Link in bio.

06/05/2026

Bringing to you, for the first time ever, the JAZBA PAVILION at the Summer Fancy Food Show, NYC!🔥

From bold flavors and innovative products to the founders building the next generation of CPG brands, the Jazba Pavilion is where discovery, connection, and opportunity come together.

Meet the brands shaping the future of South Asian consumer products, sample exciting new offerings, connect with founders and industry leaders, and discover what’s driving the next wave of growth across the category.

📍 Javits Center, NYC
📅 June 28-30, 2026

Attending Fancy Food? Make sure the Jazba Pavilion is on your list!

06/03/2026

We’re honored to bring together the 2026 Jazba Luminaries, Chitra Agrawal (Brooklyn Delhi), Jay Lakhani (Deepa Gurnani), Ronak Shah (Obvi Inc.), and Surbhee Grover (Love, Indus), at the Jazba NYC Founder Meetup for an Exclusive Panel Discussion! 🔥

Join us on Friday, June 26, at Fontainhas, Brooklyn, for an evening with South Asian founders who have built category-defining brands, navigated the realities of growth, and continue to shape what’s next for South Asian entrepreneurship.

Expect candid conversations, new perspectives, and the kind of connections that only happen when passionate entrepreneurs gather in the same room. Whether you’re scaling a company, exploring a new idea, or looking to meet people who understand the journey, this is where you need to be.

Limited spots available. Register now through the link in bio.

05/29/2026

THE JAZBA BAZAAR IS BACK! 🔥

Last year we brought 25+ South Asian founder brands to Santana Row and showed the world what our community is capable of. In 2026, we’re going bigger, and we want YOUR brand on that floor.

Applications for the 2026 Jazba Bazaar are officially open.

Approximately 40 curated vendor spots. Hundreds of engaged shoppers. A full day of culture, commerce, and community — live DJ, Bollywood beats, an elevated fashion show with 3 South Asian designers, and some of the most exciting South Asian brands in North America, all under one roof.

This is your moment to get in front of new customers, earn real visibility, and and connect with the people who are here to see you win.

📅 August 2, 2026
📍 Santana Row, San Jose, CA
⚡️Application Deadline - Monday, June 8

Launching something new? Ask us about the Jazba Spotlight — an exclusive opportunity with a main stage pitch and maximum eyes on your brand.

🔗 Apply now using the link in bio!

05/19/2026

The Jazba Collective proudly presents the 2026 Jazba Luminaries!🔥

Honoring South Asian founders who turned bold ideas into category-shaping brands through grit, vision, resilience, and relentless belief in what they were building. These founders have created impact far beyond their industries, opening doors and redefining what’s possible for the next generation of entrepreneurs.

From beauty and fashion to food, lifestyle, and culture-led businesses, each Luminary represents the power of building with purpose and staying rooted while scaling globally.

To every founder in our community, whether you’re just starting out or scaling something extraordinary, thank you for continuing to build, support, and inspire one another. The strength of this community comes from the people behind it.

Here’s to building bigger, together. ✨

05/18/2026

NYC, the Jazba energy is coming soon. 🗽✨

Founders, ideas, opportunities — and the right room to be in.
📍Fontainhas
📅 Friday, June 26, 2026
⏰ 5:30 PM – 8:30 PM

Spots are limited. Register now - link in bio 🔗

05/12/2026

Coffee in hand. Cameras on. Founder energy fully activated.

Join us for our Jazba Virtual Meetup, bringing together South Asian consumer brand founders from across North America. Tune in for real conversations, meaningful connections, and find out what’s next for the Jazba community (including the Jazba Bazaar!).

🗓 Friday, May 29, 2026
⏰ 9AM to 10AM PST
📍 Virtual

What are you waiting for? Sign up now - link in bio!

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