03/20/2026
The biggest growth move they made? Getting smaller.
Chef Reid Shilling () and Sara Quinteros (), founders of Cowbell Seafood & Oyster inside DC’s Union Market (), share how stepping away from a larger restaurant model led them to build something more focused and impactful.
Since that pivot, they’ve continued to grow in new ways, including launching the Chesapeake Oyster Cult.
�A $25 membership that unlocks $3 beers, plus access to exclusive events, early tickets, and oyster education along the way.
Photo credit: Rey Lopez