Latinas in Beauty Official

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A community for Latinas in the beauty industry to connect, empower and lift each other up. Bringing you insights from industry leaders
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10/27/2026

THIS IS WHAT I CREATE. 🤍 Cesar Deleon Ramirez

For CÉSAR DELEON RAMIREZ, celebrity hairstylist, creative director, educator, and content creator, hair is a medium for artistic expression.

Raised between New York City and Puerto Rico, César discovered beauty in his family’s salon. That early connection grew into a career creating distinctive looks for artists including Karol G, Ciara, and Jenna Ortega, with work spanning red carpets, runways, and the pages of Vogue and Harper’s Bazaar.

Through shape, texture, and imagination, he brings a creative vision to every look.

As part of our THIS IS WHAT I CREATE campaign, meet César and discover the artistry behind what he creates.

L‑Beauty brings together Latina-owned and Latina-founded brands, products, founders, beauty creators, artists, and professionals—opening the door to new discoveries and the people shaping beauty.

This is L‑Beauty. Come discover what is next. Explore the stories, meet the artists, and discover the brands through the link in our bio. ✨

CelebrityHairstylist HairArtistry DiscoverLBeauty

10/24/2026

THE FUTURE OF BEAUTY IS BEING BUILT HERE. ✨
Meet the Beauty Bravura Class of 2026!

Presented by Latinas in Beauty in collaboration with Pepperdine Graziadio Business School, this year’s program brought together 19 beauty founders, entrepreneurs, and industry professionals for an immersive experience focused on leadership, education, business growth, and meaningful connections.

We’re proud to celebrate our 2026 cohort and recognize the partners investing in their future.

✨ NORDSTROM SCHOLARSHIP RECIPIENTS
• Gabi Day — Bright Body
• Mabel Frias — Read Fragrances
• Aissa Duffy — Damastique
• Matthew J. Sánchez — Matteo Parfums
• Andrea Tello — Mi|Tu Corazon
• Mariela Rodríguez Ayala — Costazul Beauty
• Alyssa Elias
• Desiree Johnson
• Luis Alberto Gómez Velez
• Aurora Diaz — The Jefas
• Julissa Bermudez — Republica Skin
• Kellyn Gonzalez
• Ximena Garcidueñas Salcedo
• Leslie Valdivia — Vive Cosmetics
✨ RAUL & OFELIA TAPIA TRUST SCHOLARSHIP
• Fatima Hernandez
✨ EMPLOYER-SPONSORED | GLAMNETIC
• Mia Chapa
• Josie Huesca
✨ PROGRAM PARTICIPANTS
• Ursula Diaz — Honor MD
• Michelle Vidal — Alkaglam

🏆 A special congratulations to Julissa Bermudez, founder of república skin, our 2026 Beauty Bravura Pitch Competition Winner!

Thank you to Nordstrom, the Raul & Ofelia Tapia Trust, and Glamnetic for supporting access to education and leadership development.

To our entire cohort, congratulations! Your ambition, creativity, and commitment to growth represent the incredible talent shaping the future of beauty.

This is what investing in our community looks like. 🤍

10/23/2026

Beauty, cultura, and connection. ✨ Velocity

A look back at Velocity 2026 with Latinas in Beauty and L-Beauty—a celebration of the founders, brands, and creative voices moving Latin-owned beauty forward.

From discovering new products to connecting with the stories behind them, every moment was a reminder of what makes this community so special: the passion, heritage, and vision our founders bring to everything they create.

Thank you to everyone who stopped by, explored our brands, shopped, and shared in the experience. Whether you found a new favorite or discovered Latin-owned beauty for the first time, you became part of a growing community helping these businesses reach new audiences.

To our participating brands: thank you for sharing your talent and trusting us to help tell your stories. Together, we’re creating more opportunities for discovery, connection, and growth.

The energy we felt at Velocity continues beyond the event. Keep discovering the brands and founders shaping what comes next in beauty.

This is L-Beauty. Come discover what’s next.
Shop at lbeauty.org. SARELLY Beauty Gente Beauty ORTEGA®️ Rokael Lizama Valdé Beauty

Support. Shop. Share.

SupportLatinaOwned

10/22/2026

THIS IS WHAT I CREATE. 🤍 Mancia Esme Mancia Esme Libertad Vida

For ESMERALDA MANCIA, founder of LIBERTAD VIDA, creating beauty brings together science, self-expression, and the freedom to follow a dream.

With 35 years in cosmetic development, Esmeralda helped bring some of the world’s most recognized beauty brands to life before creating her own. Born in El Salvador, she built Libertad Vida as a reflection of her roots, her journey, and the possibilities she imagined when she came to the United States.

Today, that story lives in a brand inspired by freedom, life, and individuality. Beauty sin límites. ✨

As part of our THIS IS WHAT I CREATE campaign, meet the founder behind Libertad Vida and discover the inspiration behind what she creates.

L‑Beauty brings together Latina-owned and Latina-founded brands, products, founders, beauty creators, artists, and professionals—opening the door to new discoveries and the people shaping beauty.

This is L‑Beauty. Come discover what is next.
Explore Libertad Vida on L‑Beauty through the link in our bio.

EsmeraldaMancia LatinaFounded DiscoverLBeauty

10/16/2026

THIS IS WHAT I CREATE. ❤️ Andrea Tello mi|tu corazón

For ANDREA TELLO, founder of mi|tu corazón, a red lip is a connection to culture, confidence, and identity.

Raised by a mother from Barranquilla, Colombia, Andrea grew up seeing beauty as a celebration of her heritage. After 15 years in the beauty industry, she turned her love of red lipstick into a brand celebrating the diversity of Latina women—one bold shade at a time.

As part of our THIS IS WHAT I CREATE campaign, meet the founder behind mi|tu corazón and discover the heart behind what she creates.

L‑Beauty brings together Latina-owned and Latina-founded brands, products, founders, beauty creators, artists, and professionals—opening the door to new discoveries and the people shaping beauty.

This is L‑Beauty. Come discover what is next.
Discover mi|tu corazón and explore the collection through the link in our bio. ✨

AndreaTello LatinaFounded DiscoverLBeauty

10/14/2026

THIS IS WHAT I CREATE. 🤍 Mexicanbutjapanese

For MARCELA ALCALA, beauty and fashion creator, creativity is a way to explore identity, share her love of beauty, and connect with others. Proud of her Mexican roots and Japanese heritage, she brings her own perspective to makeup, personal style, and the stories she shares.

Inspired by her mother’s fearless approach to self-expression, Marcela celebrates the freedom to define beauty on your own terms—and creates space for others to see themselves represented.

As part of our THIS IS WHAT I CREATE campaign, meet Marcela and discover the inspiration behind what she creates.

L‑Beauty brings together Latina-owned and Latina-founded brands, products, founders, beauty creators, artists, and professionals—opening the door to new discoveries and the people shaping beauty.

This is L‑Beauty. Come discover what is next.
Explore the stories, meet the creators, and discover the brands through the link in our bio. ✨

BeautyCreator AsianLatina DiscoverLBeauty

10/10/2026

THIS IS WHAT I CREATE. ✨ Claudia Fabian | Beauty Over 50

For Claudia Fabian, beauty is about honoring who we are at every age.

A makeup artist, esthetician, beauty industry expert, and Pro-Age content creator with more than 30 years of experience, Claudia champions “Age Honoring” skincare and makeup. Her work challenges anti-aging messages, advocates for greater representation of women over 40, and encourages confidence in authentic aging.

As part of our launch campaign, Claudia represents the power of creators to open conversations and expand how we see beauty.

L‑Beauty brings together brands, products, founders, beauty creators, and professional artists—connecting you with the people and ideas shaping Latin beauty.

This is L‑Beauty. Come discover what’s next. 🤍

Explore the brands, shop the products, and meet the talent. Tap the link in our bio.

ProAgeBeauty AgeHonoring BeautyCreators BeautyArtists

10/08/2026

L-Beauty is in the spotlight. ✨
Thank you The Business of Beauty and Daniela Morosini for sharing our vision: making Latina-owned and Latina-founded beauty easier to discover and creating more opportunities for the founders, artists, and creators shaping it.
Every brand brings its own perspective, creativity, and story. Together, they reveal the breadth of beauty within our community—and invite the world to explore it.
To our brand partners, founders, artists, creators, and everyone who helped bring L-Beauty to life: this moment belongs to you, too. 🤍

Explore the brands. Meet the people behind them. Find your next beauty obsession.

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https://latinasinbeauty.org/

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