Latinas in Beauty Official

Latinas in Beauty Official A community for Latinas in the beauty industry to connect, empower and lift each other up. Bringing you insights from industry leaders
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✨ OUR COMMUNITY, BEDAZZLED. ✨If it can sparkle, our community is going to make it shine. 💎✨The bedazzled trend is taking...
08/29/2026

✨ OUR COMMUNITY, BEDAZZLED. ✨
If it can sparkle, our community is going to make it shine. 💎✨

The bedazzled trend is taking over our feeds—and of course, the Latinas in Beauty community understood the assignment.

From beauty products and glam to the unexpected, our creators and brands are putting their own spin on the trend with plenty of creativity, personality, and sparkle.

Because trends are always more fun when our community gets involved. ✨

We’re loving seeing everyone’s take. Who should we add to the next one? Tag them below. 👇🏽💎

LatinaOwned BeautyCommunity BeautyTrends

A major new chapter for SARELLY. 🇲🇽✨ SARELLY Beauty SARELLY Style Anna Sarelly Rémi Martini Congratulations to SARELLY B...
08/28/2026

A major new chapter for SARELLY. 🇲🇽✨ SARELLY Beauty SARELLY Style Anna Sarelly Rémi Martini

Congratulations to SARELLY Beauty on raising $3 million in new funding to accelerate the Mexican beauty and lifestyle brand’s expansion in the U.S.

The investment will support SARELLY’s continued growth, including its upcoming expansion into 600+ Target stores and the acceleration of its social commerce efforts through TikTok Shop.

Co-founded by Anna Sarelly and Rémi Martini, SARELLY continues to build incredible momentum. This milestone follows the brand’s recent recognition at The Business of Beauty Global Awards 2026, where it received the Creative Ex*****on Award in the Breakthrough Track.

At Latinas in Beauty, we’re proud to celebrate the founders and brands bringing Latin creativity, innovation, and entrepreneurship to a bigger stage.

Congratulations to Anna, Rémi, and the entire SARELLY team on this exciting next chapter. 🤍🇲🇽

BeautyFounders Latina

Latino artistry, center stage. ✨Patrick Ta Beauty is celebrating the artistry community with the launch of Major Sculpt™...
08/21/2026

Latino artistry, center stage. ✨

Patrick Ta Beauty is celebrating the artistry community with the launch of Major Sculpt™ Artistry Sticks and its new “Defining You” campaign, spotlighting seven makeup artists and the experiences, perspectives, and defining moments that have shaped who they are and the artists they’ve become.

We’re especially proud to see three incredible Latino artists represented:

🇲🇽 LUIS TORRES — Guadalajara, Mexico Luis Torres 🐆
🇲🇽 CÉSAR MUSHI — Aguascalientes, Mexico mushi
🇺🇸 ETIENNE ORTEGA — Los Angeles, USA E T I E N N E

Representation also extends behind the scenes. Patrick Ta Beauty is led by CEO Kimberly Villatoro, a Latina beauty executive and proud member of the Latinas in Beauty Advisory Board.

We love seeing brands create meaningful space for Latino talent—not only showcasing their artistry, but giving their stories, experiences, and perspectives a platform.

Congratulations to Patrick Ta Beauty, Patrick Ta, Kimberly Villatoro, and all the artists behind Defining You on this exciting new chapter. And to Luis, César, and Etienne—we’re proud to see your artistry celebrated. 🤎

Makeup Artist Patrick Ta 🫶🏽
Kimberly Villatoro
E T I E N N E
Luis Torres 🐆
mushi

LatinoArtistry BeautyIndustry RepresentationInBeauty

TOMORROW! 🤍✨Join our President, Emily Perez ECP and the Latinas in Beauty community tomorrow as we celebrate National La...
08/19/2026

TOMORROW! 🤍✨
Join our President, Emily Perez ECP and the Latinas in Beauty community tomorrow as we celebrate National Latina Day with Tory Burch in Boca Raton!

Come together for a special Sip, Shop & Give Back evening filled with shopping, sips, community, and connection—all while making an impact.

✨ 20% of qualifying purchases during the event will benefit Latinas in Beauty, helping us continue creating opportunities, increasing representation, and supporting our community across the beauty industry.

📅 Thursday, August 20
⏰ 6:00 PM – 8:00 PM
📍 Tory Burch | Town Center at Boca Raton

Bring your amigas and celebrate with us. 🥂🤍

RSVP encouraged — link in bio.

LBeauty

Hispanic & Latin Heritage Month is just around the corner—and many brands and organizations are already thinking about h...
08/18/2026

Hispanic & Latin Heritage Month is just around the corner—and many brands and organizations are already thinking about how to meaningfully connect with the Latin community.

At Latinas in Beauty, we’d love to be part of that conversation. 🤍

We work alongside brands and organizations to create meaningful opportunities and authentic community engagement—connecting you with Latin creators, founders, talent, and industry leaders while supporting entrepreneurship, education, mentorship, leadership, and investment across the beauty industry.

Because the most meaningful partnerships don’t just celebrate our stories. They help create what comes next.

Whether you’re looking to collaborate with Latina creators, support founders, develop meaningful programming, deepen your connection with the community, or invest in the work happening year-round, Latinas in Beauty is here to partner with you.

This Heritage Month, we also invite you to support our Heritage Month Campaign. Your contribution helps us continue creating access, opportunity, connection, and community long after the month ends.

This is an invitation to build with us.

Let’s celebrate our culture.
Let’s create opportunity.
Let’s invest in what’s next. 🤍

Partner with us and support the Latinas in Beauty Heritage Month Campaign.

LatinaFounders BeautyIndustry

Today, on National Nonprofit Day, we celebrate the power of purpose, community, and collective impact. 🤍At Latinas in Be...
08/17/2026

Today, on National Nonprofit Day, we celebrate the power of purpose, community, and collective impact. 🤍

At Latinas in Beauty, our mission is to advance representation, create opportunities, and support Latinas as they build, grow, and lead across the beauty industry.

From education and mentorship to meaningful connections, industry access, and programs like Beauty Bravura, our work is centered on creating pathways for our community to thrive.

And none of it happens alone. We’re grateful for every founder, professional, creator, partner, ally, and community member who believes in this mission and continues to build alongside us.

This is the power of community. This is Latinas in Beauty. 🤍

Community

L-BEAUTY AMONG AMERICA’S FASTEST-GROWING PRIVATE COMPANIES ✨We’re celebrating Shades By Shan, Kitsch, Glamlite, and Rizo...
08/14/2026

L-BEAUTY AMONG AMERICA’S FASTEST-GROWING PRIVATE COMPANIES ✨

We’re celebrating Shades By Shan, Kitsch, Glamlite, and Rizos Curls for being named to the 2026 Inc. 5000, alongside our partners at Product Society.

✨ Shades By Shan — founded by sisters Shan Berries & Erika K. Clark
✨ Kitsch — founded by Cassandra Thurswell
✨ Glamlite — founded by Gisselle Hernandez
✨ Rizos Curls — founded by Julissa Prado
✨ Product Society — co-founded by Philip Miller & Max Steir, and a proud Latinas in Beauty partner

Being named to the Inc. 5000 is a recognition of remarkable business growth—and we’re proud to see L-Beauty represented among America’s fastest-growing private companies.

These milestones reflect the vision, entrepreneurship, and innovation of the founders and teams building and scaling businesses across beauty.

We’re also especially proud to celebrate our partners at Product Society and the work they do to support brands and growth across the beauty industry.

Congratulations to all the founders and teams behind this incredible achievement. 🤍

Here’s to L-Beauty growing, scaling, and making its mark.
BeautyIndustry BeautyEntrepreneurs

Sip. Shop. Give Back. 🤍This National Latina Day, join Latinas in Beauty x Tory Burch for a special evening celebrating L...
08/13/2026

Sip. Shop. Give Back. 🤍

This National Latina Day, join Latinas in Beauty x Tory Burch for a special evening celebrating Latina culture, community, connection, and style.

Come together with our community at Tory Burch in Boca Raton for an evening of shopping, sips, and giving back.

✨ 20% of qualifying purchases during the event will benefit Latinas in Beauty, helping us continue our work to increase representation, create opportunities, and support Latinas across the beauty industry.

📅 Thursday, August 20, 2026
⏰ 6:00 PM – 8:00 PM
📍 Tory Burch | Town Center at Boca Raton
6000 Glades Road, Suite
Boca Raton, FL 33431

Bring your amigas, find something you love, raise a glass, and celebrate the power of community with us. 🥂

RSVP encouraged: https://luma.com/4ne6x3oc

We can’t wait to celebrate National Latina Day with you. 🤍

LatinaCommunity LBeauty Latina

Fuerza, Colombia. 🇨🇴🤍Nuestros corazones están con todas las personas, familias y comunidades afectadas por el terremoto....
08/10/2026

Fuerza, Colombia. 🇨🇴🤍

Nuestros corazones están con todas las personas, familias y comunidades afectadas por el terremoto. A nuestra comunidad colombiana, en Colombia y alrededor del mundo, les enviamos amor, fuerza y solidaridad en este momento. Estamos con ustedes.

Our hearts are with everyone affected by the earthquake. To our Colombian community, both in Colombia and around the world, we’re sending love, strength, and solidarity during this difficult time. We stand with you.

Con cariño,
La comunidad de Latinas in Beauty 🤍

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