Latinas in Beauty Official

06/21/2026

APPLICATIONS ARE NOW OPEN ✨

Latinas in Beauty is proud to open applications for the 2026 Beauty Bravura Scholarship Program.

In partnership with Pepperdine Graziadio Business School, Beauty Bravura is an immersive executive education experience designed to support beauty founders, entrepreneurs, executives, and emerging leaders as they grow their skills, expand their networks, and strengthen their leadership journey.

This year, 15 scholarships will be awarded to individuals who are ready to invest in themselves and help shape the future of the beauty industry.

📍 Pepperdine University, Malibu, CA
🗓 September 10–12, 2026
⏰ Application Deadline: July 17, 2026 at 12 PM PT

The future of beauty leadership starts with those willing to take the next step.

Apply today through the link in our bio.

BeautyIndustry ExecutiveEducation WomenInBeauty LeadershipDevelopment

06/19/2026

The future of beauty belongs to the organizations that invest in community. 💫

Today, we’re proud to recognize our 2026 Corporate Partners: JCPenney, Ulta Beauty, Nordstrom, amika, Enterprise Bank & Trust, and QuickBox Fulfillment.

JCPenney
QuickBox Fulfillment
Ulta Beauty
Nordstrom
Enterprise Bank & Trust
amika

These organizations understand that meaningful growth comes from more than reaching consumers—it comes from investing in the people, culture, and communities shaping the future of our industry. Through their partnership with Latinas in Beauty, they are helping create greater access, leadership opportunities, education, mentorship, and visibility for Latinas across beauty.

At Latinas in Beauty, we serve as the bridge between industry and community—connecting brands with the talent, insights, culture, and economic influence that are driving beauty forward.

To our community: when you support organizations that invest in us, you help create more opportunities, stronger representation, and lasting impact for future generations.

Together, we can recognize and elevate the companies choosing to show up where it matters most.

Thank you to our partners for helping build a stronger, more inclusive future for beauty.

Interested in partnering with Latinas in Beauty? Join us in shaping the future of an industry powered by culture, community, and connection.

LatinaLeadership RepresentationMatters CommunityPowered FutureOfBeauty

06/19/2026

06/19/2026

found(her): Marianne Fonseca 🇧🇷✨Gente Beauty

Before launching Gente Beauty, Marianne Fonseca spent nearly two decades building an international modeling career across some of the world’s leading fashion markets. Yet it was her Brazilian roots—and the beauty rituals she grew up with—that inspired her next chapter. Gente Beauty Mari Fonseca Taggart

Founded in 2022, Gente Beauty brings Brazil’s body-first approach to beauty to a global audience. Through innovative formulations, native Brazilian ingredients, and products inspired by lymphatic drainage rituals, the brand is redefining body care as an essential part of self-care.

But Gente Beauty is about more than skincare. It’s a celebration of confidence, culture, and community.
From ethically sourced ingredients and vegan, cruelty-free formulas to partnerships like Ponto Firme—an initiative that creates opportunities for artisans from vulnerable communities—the brand demonstrates how beauty can create meaningful impact beyond the product.

As Marianne says, “Confidence is happiness. Own your own skin.”

In this edition of , we’re spotlighting a founder who transformed her cultural heritage into a beauty brand rooted in purpose, innovation, and Brazilian pride.

✨ Discover Gente Beauty and support L-Beauty founders shaping the future of our industry.

BrazilianBeauty FounderSpotlight BeautyFounder WomenInBeauty BeautyInnovation SustainableBeauty SupportLatinaFounders BrazilianCulture BodyCare

06/16/2026

Latina culture is more than a moment—it’s a movement. ✨

The numbers tell a powerful story:

💄 $23 billion in Latina beauty spending in the last 12 months, up 6% year over year
📈 $2.4 trillion in U.S. Hispanic buying power
✨ More than 16% of all U.S. beauty spending comes from Hispanic consumers
💋 Latina women spend nearly 30% more on beauty products than other consumer groups
🚀 By 2030, Latinas are projected to drive 1 in every 5 beauty purchases in the United States

But the story behind the data is about more than economic impact.

For Latina consumers, beauty is deeply connected to joy—a source of confidence, self-expression, celebration, and cultural pride. It’s how we show up for ourselves, our families, and our communities.

The brands that understand Latinas aren’t just recognizing a consumer segment—they’re embracing a community that is shaping where beauty, business, and culture go next.

Backed by data. Driven by community. Powered by Latinas.

BeautyBusiness RepresentationMatters InclusiveBeauty LatinaLeadership FutureOfBeauty LatinaPower

06/16/2026

Latina culture is more than a moment—it’s a movement. ✨

The numbers tell a powerful story:

💄 $23 billion in Latina beauty spending in the last 12 months, up 6% year over year
📈 $2.4 trillion in U.S. Hispanic buying power
✨ More than 16% of all U.S. beauty spending comes from Hispanic consumers
💋 Latina women spend nearly 30% more on beauty products than other consumer groups
🚀 By 2030, Latinas are projected to drive 1 in every 5 beauty purchases in the United States

But the story behind the data is about more than economic impact.

For Latina consumers, beauty is deeply connected to joy—a source of confidence, self-expression, celebration, and cultural pride. It’s how we show up for ourselves, our families, and our communities.

The brands that understand Latinas aren’t just recognizing a consumer segment—they’re embracing a community that is shaping where beauty, business, and culture go next.

Backed by data. Driven by community. Powered by Latinas.

RepresentationMatters InclusiveBeauty LatinaLeadership FutureOfBeauty LatinaPower

06/16/2026

Latina culture is more than a moment—it’s a movement. ✨

The numbers tell a powerful story:
💄 $23 billion in Latina beauty spending in the last 12 months, up 6% year over year
📈 $2.4 trillion in U.S. Hispanic buying power
✨ More than 16% of all U.S. beauty spending comes from Hispanic consumers
💋 Latina women spend nearly 30% more on beauty products than other consumer groups
🚀 By 2030, Latinas are projected to drive 1 in every 5 beauty purchases in the United States

But the story behind the data is about more than economic impact.

For Latina consumers, beauty is deeply connected to joy—a source of confidence, self-expression, celebration, and cultural pride. It’s how we show up for ourselves, our families, and our communities.

The brands that understand Latinas aren’t just recognizing a consumer segment—they’re embracing a community that is shaping where beauty, business, and culture go next.

Backed by data. Driven by community. Powered by Latinas.

BeautyBusiness RepresentationMatters InclusiveBeauty LatinaLeadership FutureOfBeauty LatinaPower

06/13/2026

What a day. ✨

LATINAFest 2026 brought together founders, leaders, creators, and changemakers from across industries to celebrate the power, influence, and impact of our community.

We were proud to host More Than a Market: The Power of Latinas in Beauty, a conversation exploring how Latinas are building brands, driving innovation, and shaping the future of a global beauty industry worth billions.

Thank you to our incredible panelists, Margarita Arriagada, Sonia Ramos, Fernanda Romero, and Ere Perez, for sharing their insights, experiences, and vision for what’s next.

Sonia Ramos | The Beauty Standard
LATINAFEST ®️
Margarita Arriagada
Fernanda Romero
Ere Perez
Ere Perez Natural Beauty
Vita Parfum
Esme Mancia 🇺🇸🫶🇸🇻
Mancia Esme
Libertad Vida

And thank you to everyone who joined us, stopped by to discover and shop L-Beauty brands, and helped make this year’s LATINAFest so special.

The future of beauty is being built by our community—and we’re just getting started. 💫

LatinaLeadership BeautyIndustry RepresentationMatters

06/06/2026

The countdown to the World Cup is on. ⚽🌎

As excitement builds around football’s biggest stage, we’re celebrating the creators, artisans, and cultural leaders bringing our community to the global spotlight.

One campaign that caught our attention: adidas and Someone Somewhere partnered with more than 150 Indigenous women artisans from Puebla, México, creating a collection that honors craftsmanship, heritage, and storytelling. Through the campaign, creators helped amplify these stories, showcasing the power of culture, creativity, and representation on a world stage.

Because the World Cup is more than a game. It’s a celebration of identity, community, and the people who bring our traditions to life.

Latin America will be represented by:

🇦🇷 Argentina
🇧🇷 Brazil
🇨🇴 Colombia
🇨🇼 Curaçao
🇪🇨 Ecuador
🇲🇽 Mexico
🇵🇦 Panama
🇵🇾 Paraguay
🇺🇾 Uruguay

We’re cheering for every creator, artisan, entrepreneur, and fan showing up with pride.

⚽ Which team are you cheering for? Drop your flag below. ⬇️

Adidas Mexico Futbol RepresentationMatters CommunityPowered