Design Management Institute

Design Management Institute DMI connects the world's design leaders to the inspiration, knowledge, and community they need to su

Design’s Unique Value in the Age of AIAs generative AI reshapes knowledge work across every function, design faces a def...
08/26/2026

Design’s Unique Value in the Age of AI

As generative AI reshapes knowledge work across every function, design faces a defining question: what is its unique value when machines can produce artifacts on demand? In this presentation Chris Jones argues that design’s enduring contribution is not artifact creation but knowledge creation—the structured understanding of customer needs, business context, and design craft that guides and validates what we build.

Join us in Boston for the dmi:Design Leadership Conference + dmi:Design Value Award Ceremony, where forward-thinking Design & Innovation leaders will gather to share pioneering ideas, build lasting relationships, drive meaningful change, and celebrate Design Value initiatives that are creating positive and sustainable impact.

www.dmi.org/DLC26

Upcoming dmi:WebcastsMake plans to join DMI and register for an upcoming free webcast.Register for the free webcasts at ...
08/18/2026

Upcoming dmi:Webcasts
Make plans to join DMI and register for an upcoming free webcast.

Register for the free webcasts at www.dmi.org/webcasts

"Faster Isn't Always Smarter: Why AI Alone Can't Deliver the Insights That Matter"
Jonathan Dalton, CEO & Co-Founder, thrive
Wednesday, August 19th
12:30-1:00pm ET

AI has transformed the research workflow with stunning speed—but its polished outputs can mask flattened nuance, amplified bias, and an illusion of rigor that misleads decision-makers. This maps exactly where AI strengthens qualitative research and where it quietly degrades it. Drawing on real-world case studies, this will be a SHORT version of what thrive will introduce at an upcoming DMI workshop, Sept 22 - a hybrid model that pairs AI's speed and capacity for large datasets with the judgment, empathy, and meaning-making that large language models can't replicate.

“The Systems Thinking Shift”
Marco Perry, Founder, Pensa
Wednesday, August 26th
12:30-1:00pm ET

As AI, connectivity, and intelligent services transform every industry, products are becoming living systems that continuously learn, adapt, and interact with the world around them. Designing these ecosystems demands new approaches, new partnerships, and new leadership. This webcast session will explore why Design Thinking must evolve into Systems Thinking and how Design Leaders can shape the next generation of AI-powered, connected experiences.

DMI thanks Professor EunSook Kwon and the Georgia Tech School of Industrial Design for hosting the 2026 dmi:Academic Des...
08/13/2026

DMI thanks Professor EunSook Kwon and the Georgia Tech School of Industrial Design for hosting the 2026 dmi:Academic Design Management Conference. Attendees shared research, learned from keynotes, panels and each other while expanding their international network and making new friends.

Design Leaders: Boston is calling! Join us for the dmi:Design Leadership Conference and Design Value Awards September 22...
08/06/2026

Design Leaders: Boston is calling! Join us for the dmi:Design Leadership Conference and Design Value Awards September 22 - 24th. - https://mailchi.mp/dmi/dlc261

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