10/14/2026
dmi:WORKSHOP
“How Design & Innovation Leaders Can Use AI to Gain Deep Insights and a Competitive Advantage”
Date: Wednesday, November 4 and Thursday, November 5
Time: 8:30 am – 12:30 pm
Location: Virtual via Zoom
Fee: $450 Members $500 Non-Members
AI gives everyone access to the same models, data, and increasingly similar answers. Competitive advantage comes from discovering unmet human needs and emerging behaviors that others have not yet recognized.
What will your customers want next—and how will you discover it before your competitors do?
Led by Design amp; Innovation leaders at Thrive, this dmi:Workshop explores how Generative Research + AI can uncover hidden needs and reveal the social, cultural, and economic forces shaping future customer behavior.
• You Will Learn To:Uncover new opportunities your competitors may overlook.
• Use AI effectively in Generative Research, understanding its benefits, limitations, and risks.
• Turn data and observations into actionable insights that inform strategy and reveal unmet needs
Leave with a practical approach to strengthening your innovation pipeline and finding opportunities before your competitors do.
Led by Jonathan Dalton and thrive
https://www.dmi.org/WorkshopDeepInsights