Association for Talent Development - ATD

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Association for Talent Development - ATD ATD's vision: Create a world that works better. ATD's mission: Empower professionals to develop talent in the workplace. For more information, visit td.org.

The Association for Talent Development (ATD), formerly ASTD, is the world's largest association dedicated to those who develop talent in organizations. These professionals take the knowledge, skills, and abilities of others and help them achieve their full potential. ATD's members come from more than 120 countries and work in public and private organizations in every industry sector. ATD supports the work of professionals locally in more than 125 chapters, international strategic partners, and global member networks. Started in 1943 as the American Society of Training Directors, this organization evolved to become the American Society for Training & Development. As the scope and the impact of the training and development field has grown, the profession's focus has broadened to link the development of people, learning, and performance to individual and organizational results.

Why do most AI tools go unused after the first month?The tool works, yet people go back to the way they worked before. T...
10/13/2026

Why do most AI tools go unused after the first month?

The tool works, yet people go back to the way they worked before.

That's a learning problem, and it belongs to learning and development (L&D).

- We understand how people learn new ways of working.
- We know where adoption breaks down.
- We design support for moments of need.
- We help people build confidence with change.

Those capabilities are essential for AI initiatives.

If L&D waits until an AI tool has been selected and asks, "What training do you need?" we've already limited our impact.

The opportunity is to be involved earlier, when workflows are changing, roles are evolving, and leaders are deciding how humans and AI will work together.

What's one way your L&D team is moving beyond delivering training and influencing how work gets done?

Ann has been an ATD member for 7+ years and was selected as our October member story of the month. She shared that it is...
10/12/2026

Ann has been an ATD member for 7+ years and was selected as our October member story of the month. She shared that it is incredibly rewarding to see stakeholders’ satisfaction after completing special projects and knowing their teams gained the knowledge needed to excel in their roles.

Read the full interview to learn more about the "why" behind her work here: https://a.td.org/pttyap9u

Certified professionals often describe greater confidence, stronger credibility with leaders, and real career momentum. ...
10/08/2026

Certified professionals often describe greater confidence, stronger credibility with leaders, and real career momentum. With ATD certification you will gain new responsibilities, new roles, and recognition that reflects the impact you’ve been making all along.

If you’re ready to take that next step, it’s worth exploring what ATD certification can do for your career.

Discover the impact of getting certified: https://a.td.org/pdh5nx6c

Check out the latest release from ATD Press, Surveys by Design! Whether you’re measuring learning effectiveness, evaluat...
10/07/2026

Check out the latest release from ATD Press, Surveys by Design! Whether you’re measuring learning effectiveness, evaluating programs, or assessing employee engagement, Surveys by Design equips you to design powerful, successful surveys by asking the right questions in the right way. Grab your copy today! https://a.td.org/iumbidwf

10/06/2026

Myth: AI can give you information, but it can’t give you experience.

Joycee Joseph is challenging that idea.

Watch Joycee show how AI can become a practice partner, not just an answer machine.

Think of AI as a helpful but inexperienced intern. AI offers an incredible opportunity to make us better L&D professiona...
10/06/2026

Think of AI as a helpful but inexperienced intern.

AI offers an incredible opportunity to make us better L&D professionals. It can help craft curricula, learning materials, and communications at machine speed.

But if you don’t give it clear direction, it will fail.

The prompts you use and context you provide will help AI produce superior content. Left on its own, it will misrepresent, hallucinate, and sometimes go drastically off course.

Well-crafted prompts, however, can ensure you get the very most from this amazing technology.

What are your best tips for effective AI prompts?

It's and we want to hear from you. 💬Your ATD membership is meant to reflect what matters most to you. Please take a fe...
10/05/2026

It's and we want to hear from you. 💬

Your ATD membership is meant to reflect what matters most to you. Please take a few minutes to complete our member survey and tell us what’s working, what you need more of, and where we can improve your experience. Your feedback helps shape what comes next for your ATD member experience.

📝 Share your feedback here: https://a.td.org/wzl7e8lw

10/02/2026

Bob Mosher thinks L&D has been looking at AI too narrowly.

The bigger opportunity isn’t creating training faster. It’s helping people perform better while they’re actually doing the work.

Watch Bob explain why the workflow is exactly where L&D belongs.

10/01/2026

AI-generated media can be…a little unpredictable.

The image is almost right. The voiceover sounds suspiciously robotic. And somehow your “small tweak” turned into 14 more prompts.

Christy Tucker has the secret to getting it the right the first time.

Because “close enough” gets old fast.

What was your "why" for pursuing ATD certification, and how has it shaped your career? Share your story in the comments ...
10/01/2026

What was your "why" for pursuing ATD certification, and how has it shaped your career? Share your story in the comments below!

For many talent development professionals, earning an ATD certification shows a commitment to the field, credibility, and continuous growth. ATD Certification validates your expertise, connects you to a global community of over 6,000 certified professionals, and signals to employers that you meet the highest standards in the field.

Not certified? Visit https://a.td.org/grwdwp6e to explore your options and take the next step in your professional development journey.

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