Viva Downtown

09/04/2026

New Business: ArtWorks Gallery & Studios 🎨

ArtWorks Gallery & Studios officially opens at 1518 Market Street during September’s First Friday, bringing together a group of retired local art teachers who aren’t quite ready to put their creativity away. Left to right: Sandra Fisher (Ross) (Enterprise High School), Tamara Watson (Enterprise High School), Tori Pratt (Shasta High School), Elizabeth Brown (Redding School of the Arts).

Tamara Watson, retired Enterprise High School art teacher and partial owner of ArtWorks, joins Blake Fisher on the Viva Downtown Discussion Podcast to talk about the new gallery, the story behind its creation, and their vision for bringing more art into Downtown Redding. Listen to the podcast here: https://open.spotify.com/episode/4SGIIX8aSQt1HfDRVT4Z37?si=Q5TBmcHeR0GNQcgaV3kLxQ&utm_source=copy-link

The gallery’s inaugural exhibit features 13 local artists and a variety of artistic mediums, from sculpture to painting.

Listen in and meet one of Downtown Redding’s newest creative businesses!

09/02/2026

Movie Club is back with Punch-Drunk Love, Paul Thomas Anderson’s wonderfully strange, funny, and unexpectedly tender romance starring Adam Sandler and Emily Watson.

If you’ve never seen Adam Sandler quite like this before, this is the perfect chance to experience it on the big screen with a room full of movie lovers.

Event details:
🎬 Doors open at 6:00 PM | Screening begins at 6:30 PM
💬 Film discussion at 8:00 PM
📍 IOOF Hall

Don’t miss this one.

🎟 Get your tickets at sffmovieclub.com

09/01/2026

08/31/2026

First Friday September 💐
This months edition of First Friday includes live music, theatre performances, art exhibits and amazing businesses offering specials and deals to get you excited for the fall season.

It is also the entertainment zone so grab a beverage, support local and explore Downtown.

08/30/2026

08/29/2026

ACT II. WE CREATED THE CITY. NOW COME SEE IT.

What started as an invitation to explore Redding is becoming something bigger.

Creators went into the city.
They explored it.
They interpreted it.
They made something from it.

Now, we’re putting that work on the walls.

CREATE THE CITY: ACT II is a gallery exhibition celebrating the work, perspectives, and creativity that came out of our Creator Expedition, and the entire community is invited to experience it.

This isn’t just for artists. It isn’t just for the people who participated. This is for Redding!

Come discover the work. Meet the creators behind it. Support local art. Connect with the creative community. And see our city through perspectives you may have never seen before.

📍 The Art Hunger | Downtown Redding
September 4 | 5PM | First Friday
ALL AGES • OPEN TO ALL

No registration. No ticket.
Just come through.

EXPLORE • CREATE • EXHIBIT

This is ACT II.

Tag the people you want standing beside you on opening night. 👇👇👇👇👇

08/25/2026

08/24/2026

Redding to Sacramento! 🚌 🛞
The Gold Runner Bus Route 5 opens today at the RABA bus station in Downtown Redding.

The new Gold Runner Bus ride is in partnership with AMTRAK and RABA to connect YOU to California.

This route includes two buses that will be able to take riders to the Sacramento Airport and Sacramento and then back to Redding.

This ride operates daily out of the RABA Bus station starting at 9:00 a.m. and 1:20 p.m.

We are excited for Redding Area Bus Authority for this new route. Grab your ticket today for Adventure!

Learn more at: https://goldrunner.com/route-5/

08/18/2026

What should Redding's Christmas Parade theme be this year?

It's almost time to start planning one of the North State's favorite holiday traditions and we want YOUR ideas!

Beginning September 1, submit your theme suggestions for the 2026 Redding Lighted Christmas Parade. If your idea is selected, you'll receive a $100 prize and your theme will inspire this year's parade entries, floats, and holiday magic.

Whether it's nostalgic, whimsical, funny, or uniquely Redding, we can't wait to see your creativity.

> Contest opens September 1
>> Winning theme receives $100
>>> Help shape this year's parade!

Stay tuned to our page for contest details and submission information.

Your idea could light up Redding!

08/18/2026

Beautify Shasta beautifies Downtown with Viva Downtown. New inviting banners from the City of Redding are now displayed with the assistance of Beautify Shasta. Take a look!

Beautify Shasta is a local non profit with the mission create a cleaner more vibrant place for everyone and build community and connection. They regularly schedule community clean ups or encourage residents to take pride in our home to, “Grab your gloves, some bags, and a friend—or just yourself—and take pride in helping keep Shasta County clean and beautiful.”

Thank you for what you do
Get involved here: https://www.beautifyshasta.org/get-involved