Plastic Reduction Project

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Plastic Reduction Project (PRP) partners with brands, institutions,
and small businesses to replace single-use plastic and foodware with
reuse systems that work in the real world.

Austin, congratulations on your new position at the Department of Unnecessary Plastic. The department is imaginary, but ...
10/02/2026

Austin, congratulations on your new position at the Department of Unnecessary Plastic. The department is imaginary, but we trust your judgment 😉

Your first assignment: nominate one piece of plastic packaging you think we could do without. A bag inside another bag? Plastic-wrapped fruit? Something you unpacked this week that came with more packaging than product?

Tell us what you’d retire and what you’d use instead. Some packaging has an important job—we’re looking for the kind that makes you stop and ask, “Why is this even here?” 👇

Your Epoch coffee now has a reusable option. ☕Last week, we launched EverLoop at all three Epoch Coffee locations: Far W...
09/14/2026

Your Epoch coffee now has a reusable option. ☕

Last week, we launched EverLoop at all three Epoch Coffee locations: Far West, North Loop and Village.

Join through the EverLoop app for a one-time $10 fee, with no subscription. Ask for an EverLoop cup when you order, enjoy your coffee, and return it to any participating EverLoop café.

EverLoop is the Plastic Reduction Project’s reusable-cup program. Thanks to the Epoch team for helping make reuse part of Austin’s everyday coffee routine.

Give it a try on your next coffee run.

Your Epoch coffee now has a reusable option. ☕Last week, we launched EverLoop at all three Epoch Coffee locations: Far W...
09/14/2026

Your Epoch coffee now has a reusable option. ☕

Last week, we launched EverLoop at all three Epoch Coffee locations: Far West, North Loop and Village.

Join through the EverLoop app for a one-time $10 fee, with no subscription. Ask for an EverLoop cup when you order, enjoy your coffee, and return it to any participating EverLoop café.

EverLoop is the Plastic Reduction Project’s reusable-cup program. Thanks to the Epoch team for helping make reuse part of Austin’s everyday coffee routine.

Give it a try on your next coffee run.

If you’ve seen EverLoop appearing at Austin cafĂ©s and wondered how to try it, this guide walks you through your first bo...
09/07/2026

If you’ve seen EverLoop appearing at Austin cafĂ©s and wondered how to try it, this guide walks you through your first borrow. EverLoop is Plastic Reduction Project’s reusable cup program, so you can order your coffee in a cup that you return after use rather than keep.

Join in the app for a one-time $10 fee, with no subscription, then ask for an EverLoop cup when you order at a participating cafĂ©. Check the return instructions when you borrow so you know where to bring it back when you’ve finished ☕

Save the guide for your next coffee, or share it with someone who has been curious about EverLoop 🔁

Mr. Brew is officially in the loop. ☕EverLoop launched at Mr. Brew on August 29, so you can now order your drink in a re...
09/01/2026

Mr. Brew is officially in the loop. ☕

EverLoop launched at Mr. Brew on August 29, so you can now order your drink in a reusable cup—and bring it back to Mr. Brew or any other participating shop when you’re done đŸ„ł

New to EverLoop? Join once for $10 in the app. No subscription, just fewer disposable cups.

Download the app through the link in our bio 😊

EverLoop (reusable cup program from PRP) is now at Barrett’s Too đŸ„łHere’s how it works: join once for $10 in the app, bor...
08/24/2026

EverLoop (reusable cup program from PRP) is now at Barrett’s Too đŸ„ł

Here’s how it works: join once for $10 in the app, borrow a reusable cup with your drink, and bring it back to Barrett’s Too when you’re done or any other participating cafe☕

And yes, you’ll get 10% off when you use EverLoop at Barrett’s Too 😉

The app is linked in Plastic Reduction Project’s bio💚

Polyphonic is now part of EverLoop, a reusable cup system that lets you borrow a real cup instead of taking a disposable...
08/22/2026

Polyphonic is now part of EverLoop, a reusable cup system that lets you borrow a real cup instead of taking a disposable one, then drop it back off at any participating shop when you’re done — no washing, no hauling your own tumbler around, no keeping track of anything.

It’s $10 once to join, not a subscription, and it works at every shop in the network.

We’re launching this today, link for the app in bio! âŹ†ïž

Starting Wednesday, August 19: get your Even Keel cold brew in a real cup instead of a disposable one ☕Borrow it, drink...
08/19/2026

Starting Wednesday, August 19: get your Even Keel cold brew in a real cup instead of a disposable one ☕

Borrow it, drink it, drop it back at any shop in the loop. No washing, no hanging onto it.

That’s EverLoop — a new program from Plastic Reduction Project, a local nonprofit working to get single-use cups out of Austin coffee shops.

$10 one time to join. Download the app — link in bio.

08/10/2026

Myth: one cup doesn’t change anything 😭

Reality: every borrow displaces about 2.5 single-use items — the cup, the lid, and usually a sleeve. (That’s our working math, and we say it out loud on purpose.)

One borrow is small. That’s the point. You don’t have to be a hero — you just have to hand a cup back, and the system does the counting.

Small choices, plumbed together, get big. đŸŒ±

08/03/2026

Let’s talk about the thing everyone wonders and nobody asks. 👀

Myth: shared cups are germier than disposables.

Reality: every cup in the loop goes through a commercial wash cycle before it sees another latte — the same standard as the mug you’d get if you ordered your coffee “for here.”

If you trust the mug, you can trust the loop. That’s the whole post. ☕

Got a reuse myth rattling around your head? Drop it below — we’ll bust it next Monday.

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Louisville, KY

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