06/18/2026
Before we had digital trailers and social media, movie marketing lived in these kits. This giant House promotional clamshell was created and distributed by the Los Angeles-based marketing firm Macey Lipman Marketing on behalf of New World Video. There were less than 1,000 produced and only a handful left today. It was only offered to top performing video stores. The set came with the VHS, Folded Rental One-Sheet, Marketing Letter, 1986 Marketing Pamphlet with Ad Mats, a Film Synopsis and a Mini Billboard Logo that went on top of the house. We are so excited to add this grail piece to the museum.