Pink Shirt Day Aotearoa

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Pink Shirt Day Aotearoa

Pink Shirt Day is on Friday 15 May 2026! 👚 Help create an Aotearoa where everyone is educated, equipped, and empowered to take on bullying.

Pink Shirt Day is celebrated in May each year and we're asking schools, workplace and individuals to speak up and stand together to stop bullying.
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Pink Shirt Day began in Canada, when two high school students decided to stand up for a friend who had been harassed for wearing a pink shirt to school. Pink Shirt Day was established in New Zealand in 2009, and grows stronger every year.

23/09/2026

Belonging starts with kindness. 💗

When we create spaces where everyone feels accepted, respected and valued, we help people feel like they belong.

That's why the kaupapa behind Pink Shirt Day and this Mental Health Awareness Week go hand in hand. Both remind us that the small things we do every day, including showing kindness, standing up for others, making someone feel welcome, and celebrating our differences, can have a big impact on wellbeing.

This Mental Health Awareness Week, we're encouraging everyone to reflect on how we can build communities where people feel safe to be themselves and know they belong.

👉 Check out the Mental Health Foundation's resources and find simple ways to strengthen belonging in your school, workplace or community: https://mhaw.nz/resources/

17/07/2026

Ngā mihi, Aotearoa!

Thanks to your incredible support, together we hit our target and raised over $1 million to help end bullying in Aotearoa New Zealand.

These funds will support the work we do at the Mental Health Foundation and help us to deliver free tools and information to end bullying and support to rangatahi/youth across Aotearoa.

We’re filled with whakawhetai/gratitude for every single one of you who wore pink, took part, and stood together against bullying. 🙌

08/07/2026

💗 Pink Shirt Day made a BIG impact this year, all thanks to you!

New research shows that the importance of Pink Shirt Day in Aotearoa continues to grow. 📈

More people are recognising what bullying looks like and feeling more confident about what to do when they see it. That’s the kind of change we want to see and helps create safer, kinder and more inclusive communities for everyone.

We’re filled with whakawhetai/gratitude for every single one of you who wore pink, took part, and stood together.

07/07/2026

💗 One of the biggest challenges for Pink Shirt Day each year is making sure everyone knows when it’s coming up and is ready to wear pink on the day.

That’s why we owe a huge thank you to our incredible media partners, who help make this possible with billboards, posters, radio ads and more right across the motu.

Your generous support helps us spread the word and stand together against bullying across Aotearoa.

We couldn’t have done this without:
Gilbert Media
Lumo
Mai FM
NZME
Pacific Media Network
Phantom Billstickers
Stuff
Vast Billboards

16/06/2026

Mark the date in your calendars, whānau — Pink Shirt Day returns on Friday, 14 May 2027! 🗓️

We have exciting plans ahead, so stay tuned. Until then, we hope you keep the spirit of Pink Shirt Day alive throughout the year. If you see someone being bullied, be an Upstander, not a bystander.

Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora – Speak Up, Stand Together, Stop Bullying.

11/06/2026

You showed up in pink, stood together, and brought the kaupapa to life. 💗

Congratulations to our Pink Shirt Day Bunnings Photo Competition winners and honourable mentions. Thanks to everyone who took part and helped spread the message that bullying has no place in Aotearoa. See you in 2027! 💗

02/06/2026

💗 We’re amazed by the effort, energy, and heart shown by everyone who helped make this year’s Pink Shirt Day so wonderful. Here are a few who deserve a special mention.

Local legend Derek von Strumer for his phenomenal effort running 170 kilometres in 24 hours around Auckland's Point Chevalier and raising over $12,000. 👟

Thank you also to Duncan Oswald and the Early Bird Run Crew in Auckland's Hobsonville for organising the colourful Neon Night Run and raising over $5,700.

And to everyone who attended and supported the PINC Stand Up Ball in Dunedin thanks for bringing glitz and glamour to the cause and raising over $47,000. 💃🕺

To everyone who helped fundraise for this kaupapa - thank you! ❤️

26/05/2026

We’re so grateful to our friends at for being a Proud Sponsor of this year’s Pink Shirt Day once again. 💗

Huge mihi to their kaimahi for getting behind the kaupapa and helping us reach more people across Aotearoa.

AIA Vitality NZ matched an incredible $20,000 in koha. Arohanui for supporting our shared vision of a country where everyone is educated, equipped, and empowered to stand up to bullying.

20/05/2026

Have thoughts on this year’s Pink Shirt Day? We’d love to hear what you enjoyed and how we can make it even better!

Complete the survey by 5pm, Friday 29 May to go in the draw to win a $200 Woolworths voucher.

Pick the survey that best suits how you took part in Pink Shirt Day:

I took part at my workplace:
https://bit.ly/4nD1zmU

I took part as an individual:
https://bit.ly/4dAg8D3

I took part at a school:
https://bit.ly/3RcvbM1

19/05/2026

Ngā mihi nui for celebrating our 17th Pink Shirt Day with us last Friday! 💗

Bullying has a real impact on our mental health, but by supporting Pink Shirt Day, you’re helping create spaces where everyone feels safe, valued, and supported 🙏

By donating to Pink Shirt Day, you’re helping the Mental Health Foundation to provide free resources for schools and workplaces, support rainbow rangatahi across Aotearoa, deliver innovative programmes that lift mental wellbeing, and grow the Upstander movement.

Explore the resources on our website to share with your community and speak up when you see bullying all year round.

Address

Auckland

Website

http://www.pinkshirtday.org.nz/

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