09/10/2026
Today, we’re entering an exciting new chapter for Breast Cancer Ireland.
Over the last number of years, we’ve grown, evolved and, most importantly, listened carefully to the people who matter most to us — our supporters, researchers, healthcare professionals, partners, volunteers and the breast cancer community itself.
What we heard was clear: our ambition has grown, and our brand, and logo, now needs to reflect that.
Breast Cancer Ireland today is very different from the organisation we were when we began almost 15 years ago. We've raised more than €45 million, invested €23 million into world-first breast cancer research, supported researchers across three continents and helped bring new ideas, treatments and approaches closer to the people who need them.
We’re funding the very research that will change the future of breast cancer. We’re investing in earlier detection. We’re educating tens of thousands of people every year - all across Ireland - about breast health. We’re raising awareness, but just as importantly, we're bringing the very best scientific minds in the world together to make a tangible difference.
And we’re not stopping there...That’s why our refreshed brand is built around a simple, ambitious idea:
A call to action to RE-WRITE THE FUTURE.
Together, we can rewrite it through groundbreaking research — accelerating new treatments, therapies and discoveries. We can rewrite it through education and awareness — empowering people to know the signs and symptoms and giving them the best chance of early detection.
And we can rewrite it through the extraordinary commitment of our patients, researchers, supporters, fundraisers, partners and communities across Ireland.
Our new identity represents who we are today and where we are going: ambitious, hopeful and determined to change what a breast cancer diagnosis means for generations to come.
The logo may be new, but our purpose has never been clearer.
Together - Let’s Rewrite the Future.
Connelly Partners Dublin
