ideas42 ideas42 is a non-profit design and consulting firm that uses insights from the behavioral sciences to address complex social problems.

12/27/2024

At ideas42, we donโ€™t just discuss solutions to the worldโ€™s toughest challengesโ€”๐˜„๐—ฒ ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐˜๐—ต๐—ฒ๐—บ. From insuring students stay on track to complete their education to helping families escape cycles of poverty, our work transforms lives around the world.

This Giving Season, CEO Bridgette Gray invites you to join her in supporting behavioral science for good. Your donation, no matter the size, can spark meaningful change.

Visit ideas42.org and be part of our mission. Let's make a difference together.

This year has been a testament to the idea that we are greater than the sum of our parts. When we combine our   expertis...
12/21/2024

This year has been a testament to the idea that we are greater than the sum of our parts.

When we combine our expertise, the insights and infrastructure of our partners, and the lived experience of the communities we work with, we create ripples of change that become waves of meaningful impact.

Read more from ideas42 CEO Bridgette Gray ๐Ÿ’ก ๐Ÿ‘‡



Weโ€™ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.

It's  ๐ŸŽŠ! When you support ideas42, you can champion multiple initiatives and contribute to meaningful change.ideas42 has...
12/03/2024

It's ๐ŸŽŠ!

When you support ideas42, you can champion multiple initiatives and contribute to meaningful change.

ideas42 has collaborated with hundreds of partners making a significant impact in health, education, finance, and civic engagement.

Support for good.

Donate:

ideas42 uses insights from behavioral science to improve lives, build better systems and policies, and drive social change.

12/01/2024

2๏ธโƒฃdays until !

Donating to ideas42 will help us achieve our Giving Tuesday goals and make our partner programs more effective.

Your generosityโ€”no matter the sizeโ€”can change lives and foster meaningful change.

Join our efforts to use behavioral science for good: https://bit.ly/3Zqb1Qk

11/29/2024

Helping others isnโ€™t just good for the worldโ€”itโ€™s good for you, too.

In her article, Why Giving Feels Good: The Science of Generosity, Sarah Welch shares the profound benefits of generosity, including reduced stress, improved well-being, and strengthened social connections.

We hope this article inspires you to reflect, share, and act in ways that truly make a difference in support of those who need it most. Read more here: https://bit.ly/3OkJxVE

ideas42

Weโ€™re using behavioral science for good by making anti-poverty programs more efficient.In Ghana, we found that setting g...
11/29/2024

Weโ€™re using behavioral science for good by making anti-poverty programs more efficient.

In Ghana, we found that setting goals, making plans, and tracking savings over time can make cash transfer recipients 3.6 times more likely to save for their business. With cash transfer projects in countries worldwide, weโ€™ve developed impactful solutions that meet people where they are on their journey out of povertyโ€”and put them on a path to economic stability.

Learn more about our impact: https://bit.ly/3CFi52i

In many regions of the United States, more people are jailed for missing a court date than for anything else. By improvi...
11/27/2024

In many regions of the United States, more people are jailed for missing a court date than for anything else. By improving how people are notified and reminded about their court dates, ideas42 has already prevented over 100,000 missed court dates that can lead to arrest warrants and jail time.

Weโ€™re using behavioral science to create better systems and policies so more people can retain their freedoms, livelihoods, and overall well-being.

Learn more about our impact: https://bit.ly/3CFi52i

ideas42 collaborates with partners who make significant contributions to their communityโ€”and want to maximize their effe...
11/25/2024

ideas42 collaborates with partners who make significant contributions to their communityโ€”and want to maximize their effectiveness. ๐“๐ก๐ข๐ฌ ๐ก๐ž๐ฅ๐ฉ๐ฌ ๐ฅ๐ข๐ฆ๐ข๐ญ๐ž๐ ๐ฉ๐ก๐ข๐ฅ๐š๐ง๐ญ๐ก๐ซ๐จ๐ฉ๐ข๐œ ๐ซ๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐ ๐จ ๐ž๐ฏ๐ž๐ง ๐Ÿ๐ฎ๐ซ๐ญ๐ก๐ž๐ซ.

We worked with the staff of a direct services provider in Detroit to identify the paternalism built into the way they approached their clients and replace it with narratives centered on the agency and dignity of those they serve.

By changing how people think about the root causes of poverty, weโ€™re ensuring that more people in historically and intentionally excluded communities have greater control over their lives and futures.

Learn more about our impact: https://bit.ly/3CFi52i

As we approach the annual Giving Tuesday celebration on December 3, ideas42 invites our supporters to amplify our effort...
11/22/2024

As we approach the annual Giving Tuesday celebration on December 3, ideas42 invites our supporters to amplify our efforts ๐ญ๐จ ๐ฎ๐ฌ๐ž ๐›๐ž๐ก๐š๐ฏ๐ข๐จ๐ซ๐š๐ฅ ๐ฌ๐œ๐ข๐ž๐ง๐œ๐ž ๐Ÿ๐จ๐ซ ๐ ๐จ๐จ๐.

Our innovative, science-based solutions enhance the systems and programs that help people lead healthy, productive, and financially secure lives. Learn more about the projects ideas42 is working on that aim to make a difference in people's lives worldwide.

Together, we can do so much good.

ideas42 designs creative, science-backed solutions that help people around the globe lead healthy, productive, and financially secure lives.

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205 15th Street NW Suite 1100
Washington D.C., DC
20005

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Who We Are

Every day, working with partners around the globe, weโ€™re using behavioral science to address intractable social problems.

Ten years ago, ideas42 started in a small office at Harvard University. Since then, we have partnered with foundations, non-profits, government agencies, and socially-minded companies to work on more than 200 projects in over 40 countries, using behavioral science to improve tens of millions of lives around the world.

We have offices in New York, Boston, Washington, D.C., San Francisco, and New Delhi, but we work on projects in almost every corner of the globe. ideas42 is made up of a group of talented, creative professionals from diverse backgrounds and disciplines, united by our expertise in and passion for applying insights from the behavioral sciences to todayโ€™s most complex social problems.

True to our academic roots and rigorous scientific approach, our work is informed by a network of more than 60 academic affiliates and advisors, including the worldโ€™s most influential pioneers in applied behavioral science.