09/29/2026
Congratulations to our Mercadito Raíces graduates!
We celebrated 28 Latino small business owners who completed our six-month entrepreneur program.
Throughout the program, participants attended workshops on budgeting and managing expenses, pricing products to attract customers and turn a profit, building a team, and preparing for events. We also brought in experts to teach key topics, including branding and marketing, insurance, food safety, bookkeeping, and building an online presence. Each business also received help getting a business license and meeting Ohio's registration requirements.
Latino-owned businesses are among the fastest-growing groups of businesses in the United States, and they are becoming an increasingly important part of Ohio's economy.
Why this matters for Ohio:
1. Latino entrepreneurs create jobs: Nearly 30,000 Ohioans already work for Latino-owned businesses that employ staff. When a small entrepreneur grows from working alone to hiring one, two, or five employees, the economic impact reaches well beyond a single household.
2. Small business growth keeps money in our communities: Locally owned businesses buy goods and services, rent commercial space, hire residents, and help keep neighborhood business districts active. That makes supporting entrepreneurs both a workforce development strategy and a community development
strategy.
3. Entrepreneurship opens a path to economic mobility: For families who face barriers to traditional jobs or advancement, owning a business offers another way to grow their income, build assets, and reach financial stability. That is why entrepreneurship matters so much to organizations working to reduce poverty and strengthen families.
Latino entrepreneurship is an economic opportunity for all of central Ohio. Nationally, the number of Latino-owned businesses grew 44% between 2018 and 2023. Here in Ohio, more than 30,000 Latino-owned businesses already contribute to our economy. That includes about 3,000 businesses with employees, which together provide nearly 30,000 jobs and $1.1 billion in annual payroll.
By giving aspiring entrepreneurs the knowledge, coaching, and connections they need to launch and grow, Mercadito Raíces does more than help individuals start businesses. It helps families build economic stability, creates jobs, and strengthens our community's economy.
¡Felicidades, graduados!