22/05/2026
✨首屆SIPS上海國際插畫潮流博覽會5月亮相上海展覽中心彙聚全球創意力量，共築插畫藝術與產業新生態
2026年5月29日至31日，首屆上海國際插畫潮流博覽會（簡稱SIPS）在上海展覽中心舉辦。展會由博羅那展覽（上海）有限公司與上海新華髮行集團聯合主辦，上海報業集團指導，靜安區文化和旅遊發展促進中心支持，上海市對外文化交流協會、義大利駐滬總領事館文化處作為合作機構，博洛尼亞插畫展與米蘭插畫學院擔任學術合作夥伴，MINI擔任首席贊助商。
SIPS源自享有“插畫界奧斯卡”美譽的義大利博洛尼亞插畫展，致力於打造融合藝術表達、產業合作與城市文化消費於一體的國際化平臺。當插畫不斷突破傳統出版與平面媒介的邊界，逐漸成為青年文化、品牌視覺與潮流生活的重要表達方式，一場關於“插畫如何進入當代藝術與產業體系”的全新展會正在上海誕生。
本屆SIPS彙聚來自11個國家和地區的近200家參展商，覆蓋畫廊與藝術機構、潮流商業品牌、藝術家與行業平臺，共同構建一個貫通藝術創作、商業轉化與公眾消費體驗的國際插畫生態。
🔥首發亮相，彙聚潮流藝術、跨界品牌與內容創作者的多元力量
不同於以個人創作者展示或市集消費為核心的傳統插畫活動，SIPS更強調插畫在當代藝術語境與生活方式中的獨立價值，以及其在商業、品牌與文化產業中的多元可能性。展會圍繞“插畫藝術”“潮流與品牌”“插畫師大道”三大核心板塊展開。
“插畫藝術”集中展出插畫原作、限量版畫、潮流藝術及藝術聯名作品。當代唐人藝術集團旗下的藝術衍生業務Art Cooool、英國的Art Lab、澳大利亞嘉時畫廊（Golden Age Art Gallery）、羅浮紫公共藝術、韓國Gallery Nowhy、上海虹牆畫廊等齊聚現場，共同呈現插畫與當代藝術、潮流文化持續交融的發展趨勢。SIPS畫廊由主辦方策展，彙集阿梗、貴圖子、黑眯、Tango、熊亮等活躍於繪本出版、視覺藝術與當代插畫領域的藝術家作品，突顯插畫在藝術表達與收藏維度中的獨特魅力。此外，安夏ANXIA、畫了畫了stone、花臂老王、LAN、麼麼黑（張樂陸）、Sherry Bright、塗彌TeaMe、野有上秋SQles、張文綺Vikki Zhang、ZHOU等人氣插畫師與潮流藝術家也齊聚一堂，展現當下插畫與潮流視覺文化的多元風格。
“潮流與品牌”將插畫置於更廣闊的商業與生活方式場景中，探索其與時尚、汽車、潮玩、明星IP、香氛及生活方式品牌之間的跨界融合。已然是汽車圈獨特文化符號的品牌MINI攜手上海插畫藝術家P***o Summer，以“想開就敞開”為主題展開跨界共創，詮釋其敞篷車型MINI Cabrio上不設限、敢想敢玩的個性與態度。法國度假品牌VILEBREQUIN攜手法國藝術家法布裏斯·伊貝爾（Fabrice Hyber），在SIPS呈現以魚群遊弋為靈感的展陳空間；插畫藝術家陋室五月和經典IP“小王子”Le Petit Prince帶來藝術特展；深受明星造型師追捧的韓國潮流配飾品牌蝕壬REEERO等國際品牌亦將亮相現場，呈現品牌與藝術家的跨界合作。
與此同時，中國經典品牌馬利畫材、英雄鋼筆，上海本土插畫與商業視覺品牌LUSHANGHAI，以及咖啡品牌三頓半等也將齊聚SIPS；藝術平臺ART2GETHER、龍心等構建起藝術家與品牌之間的合作橋樑。與此同時，由明星主理的品牌專案亦將亮相現場，小鬼-王琳凱的服飾品牌GOST酷颯登陸、張遠的BIRD'S FRIENDS（呆呆鳥的朋友們）治癒現身。從傳統品牌煥新到青年潮流文化興起，SIPS展現插畫持續為品牌注入創造力與情緒價值的能力。
“插畫師大道”位於“插畫藝術“與“潮流與品牌”展區二層的平臺，聚焦具有商業合作能力的年輕插畫師，呈現插畫作品、原創IP及衍生周邊等。這裏不僅是青年創作者展示自我的重要舞臺，也為品牌方、出版機構及創意企業提供發掘新銳創意力量的交流平臺。
✨從特展、圓桌對話到商務配對會，多維度鏈接行業生態
本屆SIPS特別策劃四大國際插畫專題展，從經典到當代，呈現全球插畫藝術三十餘年的風格演變與視覺革新。
“時代封面——博洛尼亞插畫展年鑒封面特展（1991–2026）精選35年間由全球頂尖大師創作的歷年年鑒封面，串聯起一部跨越時空的風格演變史；千面匹諾曹——國際插畫大師作品特展彙聚全球藝術家，以多元視覺語言重構這一經典文學角色的無限想像力；十載萬象——博洛尼亞國際童書展視覺設計十年展（2017-2026）深度複盤插畫敘事與行業共生十年的創作心路；Van Orton Design雙人設計組合插畫藝術展則以極具辨識度的視覺語言與流行文化元素，展示當代插畫與視覺語言的先鋒風格。
由SIPS聯合博洛尼亞展覽集團與米蘭插畫學院共同策劃的“插畫師生存角”通過大師分享會、工作坊及一對一配對會等形式，全方位賦能插畫師職業成長。
大師分享會邀請來自插畫、品牌、藝術經紀與視覺設計領域的專家，圍繞插畫職業發展、IP商業化、品牌合作及國際市場趨勢展開深度探討，推動創意成果與商業需求之間的高效連接。當代藝術家龔旭、插畫藝術家田東明、張文綺Vikki Zhang，VILEBREQUIN亞太區總經理高峰、晨光文化IP發展專案總監詹子賢以及英國Art Lab經紀公司總監安娜·庫瓦金娜等嘉賓均將參與分享，從藝術創作、品牌合作到國際經紀視角，共同探討插畫行業的未來發展路徑。
工作坊聚焦商業插畫創作流程、品牌視覺構建及繪本創作方法等實踐議題，由藝術家貴圖子，繪本作家、畫家熊亮，韓國插畫師Bumi Cha等帶來現場分享與創作交流，幫助青年插畫師提升行業實踐能力與商業轉化思維。
此外，與《品牌授權雜誌》聯合打造的一對一配對會，也將為插畫師與品牌方、出版機構、創意企業及商業合作夥伴搭建精准高效的合作橋樑，進一步推動插畫產業生態的專業化發展。
🌟從展館到城市：啟動“文商旅體展”融合新場景
本屆 SIPS 也積極融入“文商旅體展”聯動消費場景，推動藝術展覽與城市商業、文化及生活方式之間的深度連接。展會期間，SIPS聯合靜安文商旅體展平臺“靜安GO”，觀眾憑SIPS門票即可解鎖上海靜安區全域超百家商戶、多家場館的多重優惠，讓觀展行為自然延伸為消費體驗，通過票根經濟形成完整的消費轉化路徑。
票務資訊
上海國際插畫潮流博覽會官方購票平臺為大麥及Smartshanghai。觀眾5月28日前（含）購票可享優惠價（50元起），展會現場購票價格為80元起。
媒體聯絡
孫逸文女士
電話：(021)33683186*8044
郵箱：[email protected]
✨Shanghai Illustration & Pop Show (SIPS) Debuts at Shanghai Exhibition Centre in May 2026
The inaugural Shanghai Illustration & Pop Show (SIPS) will take place from May 29 to 31, 2026 at the Shanghai Exhibition Centre. SIPS is organised by BolognaFiere China Ltd. and Shanghai Xinhua Distribution Group Co., Ltd., guided by Shanghai United Media Group and supported by the Jing'an District Culture and Tourism Development Promotion Centre. It is presented in partnership with the Shanghai International Culture Association and the Cultural Office of the Consulate General of Italy in Shanghai, with academic support from the Bologna Illustrators Exhibition and Mimaster Illustrazione (Milan, Italy). MINI serves as the principal sponsor.
SIPS originates from the Bologna Illustrators Exhibition—an event with nearly 60 years of history. It aims to create an international platform that gathers artistic expression, commercial collaboration and urban cultural consumption. As illustration continues to expand beyond publishing and graphic media, becoming a key visual language in pop culture, branding and lifestyle, SIPS explores how illustration integrates into contemporary art and creative industries.
SIPS brings together nearly 200 exhibitors from 11 countries and regions, including galleries and art institutions, lifestyle and pop brands, illustrators and art platforms, collectively shaping an ecosystem that connects artistic creation, brand collaboration and public cultural experiences.
Bringing Together Pop Culture, Crossover Brands, and Content Creators
SIPS emphasizes the independent value of illustration within contemporary art and lifestyle culture, as well as its diverse commercial possibilities. It is structured around three main sections: Illustration as Art, Pop & Brand and Illustrators Avenue.
Illustration as Art presents original artworks, limited-edition prints, collectible art, and artistic collaborations. ART COOOOL (China), Art Lab (UK), Golden Age Art Gallery (Australia), Gallery Nowhy (South Korea), A.R.T. INSTITUTION (China), and E Gallery (China) will present the fusion of illustration and contemporary culture. The curated SIPS Gallery will feature works by renowned artists including A Geng, Gui Tuzi, Hei Mi, Shi Xiaojie, Tango and Xiong Liang, whose practices span picture book publishing, visual art and contemporary illustration. Popular illustrators such as ANXIA, Stone, Laowang1102, LAN, Sherry Bright, TeaMe, Vikki Zhang, Zhang Lelu and ZHOU will also be showcased.
Pop & Brand places illustration within broader commercial and lifestyle contexts, exploring its crossover collaborations with fashion, automotive culture, pop toys, celebrity IPs, fragrances and lifestyle design. As a unique cultural symbol in the automotive industry, MINI collaborates with Shanghai-based illustrator P***o Summer on the theme Always Open, expressing the unrestricted, bold, and playful personality and attitude embodied by MINI Cabrio, its convertible model. French resort wear brand VILEBREQUIN works with artist Fabrice Hyber to present a site-specific installation inspired by schools of swimming fish, while Zu&Pi and the classic IP Le Petit Prince unveil a special art collaboration. REEERO, a South Korean fashion accessory brand favored by celebrity stylists, appears alongside other international brands, showcasing the growing dialogue between brands, illustrations, and contemporary visual culture.
Chinese heritage brands such as Marie’s and Hero, Shanghai-based illustration and commercial visual brand LUSHANGHAI, and SATURNBIRD COFFEE also gather at SIPS. Art platforms like ART2GETHER and DRAGON HEART further build connections between artists and brands. Celebrity-led projects such as GOST, the fashion label founded by Lil Ghost Wang Linkai, and BIRD'S FRIENDS by Zhang Yuan will also be featured.
Illustrators Avenue connects emerging illustrators with strong creative identities and commercial potential, showcasing original works, creative merchandise, IP and its licensed products. It serves as a dynamic interface for publishers, brand managers, and creative agencies to engage with emerging talent.
A Rich Programme of Featured Exhibitions, Talks, and Business Matchmaking
SIPS features four international illustration exhibitions, tracing global style evolution over 30 years. Cover Stories: BCBF Illustrators Annual (1991 – 2026) presents a curated selection of annual covers created by world-leading illustrators over 35 years, weaving together a visual history of stylistic evolution across time. Pinocchio’s New Clothes brings together global artists to reimagine the classic character. 10 Visions: The Open Visual Identity of Bologna Children’s Book Fair (2017-2026) offers an in-depth review of ten years of visual identity designs for the Bologna Children's Book Fair. The Illustration Art of Van Orton Design showcases the avant-garde pop-culture style of the renowned duo.
The Illustrators Survival Corner jointly curated by SIPS, BolognaFiere and Mimaster Illustrazione (Milan, Italy), aims to empower the professional growth of illustrators through Masterclasses, Workshops, and One-on-one portfolio reviews.
The Masterclasses feature experts from the fields of illustration, branding, art licensing, and visual design. These sessions delve into topics such as career development for illustrators, IP commercialization, brand collaborations, and international market trends, fostering efficient connections between creative output and commercial demand. Distinguished guests—including contemporary artist Gong Xu, illustration artists Tian Dongming and Vikki Zhang, Gao Feng, General Manager of Asia-Pacific for VILEBREQUIN, Bud Zhan, Director of IP Development for Shanghai M&G Culture & Creative Co., Ltd, and Anna Kuvarzina (UK), Director of Art Lab Agency share insights from the perspectives of artistic creation, brand partnership, and international representation to explore the future of the illustration industry.
The Workshops focus on practical subjects such as commercial illustration workflows, brand visual construction and picture book creation. Led by artist Gui Tuzi, picture book author and artist Xiong Liang, and South Korean illustrator Bumi Cha, these sessions provide hands-on creative exchange to help young illustrators enhance their professional skills and commercial mindset.
One-on-one portfolio reviews, organised in partnership with Licensing Magazine, will build a precise and efficient bridge between illustrators and brands, publishers, creative agencies, and commercial partners, further driving the professional development of the illustration industry ecosystem.
Media Contact
BolognaFiere China Ltd
Ms. Yvonne Sun
T: +86-33683186*8044
E: [email protected]
