Beam

beam – Setting the standard for the business events, accommodation, and meetings industry.

beam, formerly the HBAA, is the UK trade association for the business events, accommodation, and meetings industry. Driven by leaders, united by collaboration, and representing £70bn* spend into the UK economy. Spearheading representation to government and policymakers, elevating a sector voice, championing change, and sustainable economic health. The association is underpinned by four pillars:

Resilience Innovation Ethics Quality

*source BVEP events report 2020

08/06/2026

𝗣𝗼𝘄𝗲𝗿 𝗶𝗻 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽: 𝗧𝗵𝗲 𝗯𝗲𝗮𝗺 𝗔𝗴𝗲𝗻𝗰𝘆 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲

What makes beam such a valuable partner for agencies?

It’s the collaboration, the standards, and the shared commitment to doing things the right way.

In this short video, Andrew Deakin from Conference Care shares why being part of beam gives agencies a real advantage:

“It is a fountain of knowledge of information, and it allows us as a business to shape best practices for the industry.”

It’s this combination of trusted partnerships and professional standards that continues to strengthen our agency community.

🎥 Watch the video to hear more.

Want to know more about becoming at Agency Member? Visit our website.

05/06/2026

Congratulations to seven beam members who have been recognised in The Sunday Times Best Places to Work 2026 list 👏

We're proud to celebrate:

⭐ Cairn Group
⭐ De Vere
⭐ Richmond Hill Hotel
⭐ Royal Lancaster London
⭐ The Belfry Hotel & Resort
⭐ Valor Hospitality Partners
⭐ Wyboston Lakes C&T

People are at the heart of our industry, and these organisations demonstrate that investing in teams creates stronger businesses, better experiences and a more sustainable future for our sector.

Read the full story here: https://beam-org.uk/industry-announcements/seven-beam-members-are-among-the-uks-best-places-to-work-according-to-the-sunday-times-best-places-to-work-list-published-on-24-may-2026/

04/06/2026

🎙️beam's Ben Hull sits down with event:decision's Matt Grey to discuss the social impact of business events in our latest Podcast...

From how it can be measured and how you can use that metric to win more business during the pitch process, to why you would actually want to measure it in the first place, and how agencies and venues can start today.

👇 Tune in via the link in the comments

03/06/2026

Welcome to edition 103 of beam's latest member news and industry insights, this week featuring:

🟣 Clarity Business Travel announces ground breaking convergence of ClarityGo and MeetingsPro
🟣 The Venues Collection announces Family Fun Day
🟣 The Belfry Hotel & Resort & Resort named one of The Sunday Times’ Best Places to Work 2026
🟣 EICC creates gateway to Edinburgh with new bid and delegate support service
🟣 Wyboston Lakes C&T is one of the Best Places to Work according to the Sunday Times
🟣 beam and Meetings Industry Association (MIA) response to VisitBritain’s funding cut announcement
🟣 Onyx CenterSource is seeking volunteers from across the UK industry to participate in a newly formed Advisory Board
🟣 All-Party Parliamentary Group for Events Chair calls for Ministerial meeting to drive UK accessibility framework for Events

Read it via the link in the comments 👇👇👇

02/06/2026

Last year at the beam Annual Forum, Mariana Saraceni delivered one of the most moving and memorable sessions of the event, reminding us of the power of human connection, kindness, and finding happiness through life's challenges.

Today, we're proud to support Mariana as she honours the memory of her daughter Olivia, who would have celebrated her 10th birthday this year.

To mark this milestone, Mariana is raising £10,000 for Sands, the charity that supports bereaved parents and families affected by pregnancy loss and the death of a baby. As part of her challenge, she'll be walking 100km non-stop along the Cotswold Way Ultra Challenge on 13 June.

Alongside her fundraising, Mariana has once again created her June Calendar of Joy – a collection of simple acts of kindness, reflection, and connection inspired by Olivia's legacy. It's a beautiful reminder that even the smallest actions can make a meaningful difference.

Please join us in supporting Mariana, spreading a little joy, and helping raise awareness for an important cause 👉 https://www.justgiving.com/page/olivia10?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnlmMh2B5xcXC_BfKEXl6lEDepUd_xZ3-NHowIwF_vdojDc6TNbYccV515Co0_aem_ANDaPThipdAw5qotgv600g

29/05/2026

We hope you are enjoying this wonderful warm weather and would like to welcome you to your May edition of Spotlight, brought to you this month by beam Director, Carla Garman.

Inside this edition, you’ll find:

🟣 A recap of our Finance Forum in collaboration with The BTA
🟣 Everything you need to know about our Annual Forum, including our early bird rate ending on 2nd June – don’t miss out, register here 👉 https://beam-org.uk/events/beam-annual-forum-2/
🟣 Partner news from Cvent and Hornbeam Workplace Wellbeing
🟣 PR Replay, with plenty to share, including our joint response with the Meetings Industry Association on the VisitBritain funding cuts
🟣 360 Consulting by Greengage shares a guide on upcoming anti-greenwashing law
🟣Our latest podcast sees Ben Hull interview Matt Grey from eventdecision ® on social value in events
🟣Meet our new beam Buddy Action Group: Deborah Collins, Mark Green, Stephanie Macfarlane, Ross Millward and Laura Orrell
🟣Agency in Focus features an interview with Brighter Events Director, Claire Conboy, on Brighter’s evolution, strategic growth and experience-led events
🟣A warm welcome to new members Donnington & Co and Restaurant Associates UK

As you can see, there’s lots to share, so please take the time to read through and discover everything happening at beam.

Enjoy the issue 👉 https://heyzine.com/flip-book/b26c7ccf2b.html

28/05/2026

beam and the Meetings Industry Association (MIA) have issued a joint response following the announcement regarding cuts to VisitBritain’s business events team.

At a time when the UK business events sector contributes more than £33.6bn annually to the economy and drives international trade and inward investment, we believe reducing support sends the wrong message to an industry that delivers real economic impact across the UK.

Read the full statement from beam Chair David Tremmil and MIA CEO Shonali Devereaux here: https://beam-org.uk/industry-announcements/beam-and-mia-response-to-visitbritains-funding-cut-announcement/

27/05/2026

🗞️Your weekly beam Member news & industry updates is here, featuring...

🟣 iVvy & Lightwave connect event management with automated energy control

🟣BGAM Hotels Appointed to Manage Three Marriott Country Club Assets

🟣 Crowne Plaza Newcastle - Stephenson Quarter Puts People, Pace and Locality at the Heart of New Vision

🟣Wyboston Lakes Resort manager acclaimed as role model for inclusivity in hospitality industry

🟣beam has supported The Meetings Industry Association, alongside (AEME (Association for Events Management Education), The APPG, and UKEVENTS (Org) in submitting a response to the ONS consultation reviewing the UK Standard Occupational Classification (SOC) framework in relation to the UK Events Industry

🟣beam opens registration for Annual Forum 2026 and announces keynote speaker, Nick Saunders

Read it all via the link in the comments 👇

22/05/2026

🚨 Registration is NOW OPEN for the beam Annual Forum 2026 🚨

Join us for our second flagship event of the year - bringing together professionals from across the business meetings, events and accommodation sector for a day of insight, inspiration and powerful conversation.

📅 16/17 July 2026
📍 Wyboston Lakes C&T
🎤 Featuring keynote speaker Nick Saunders

Expect industry-leading discussion, fresh perspectives, valuable networking and content designed to challenge thinking and spark new ideas.

🔥 Early Bird rates are now available! Secure your place now and take advantage of the best ticket price 👉 https://beam-org.uk/industry-announcements/beam-opens-registration-for-annual-forum-2026-and-announces-keynote-speaker-nick-saunders/

Be part of the conversations shaping the future of our industry.

21/05/2026

Positive to see the proposed tourism tax now being formally examined through a cross-party inquiry.

As highlighted by David Tremmil in this Conference & Incentive Travel (C&IT) article, it’s vital that the wider impact on business travel, meetings, events and the UK’s competitiveness is fully understood before any decisions are made.

The business events sector delivers significant economic value to destinations across the UK - supporting local supply chains, regional growth and year-round visitor activity. An inquiry provides an important opportunity for industry voices to be heard and for evidence-led discussion to take place.

beam welcomes the chance for constructive collaboration between government and industry to ensure future policy supports both local communities and the continued success of the UK events sector.

Read the article here 👉 https://www.cit-world.com/inquiry-launched-tourism-tax/article/1958825

Address

58 Southwark Bridge Road
London
SE10AS

Telephone

+442075931711

Website

https://beam-org.uk/

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