Ukactive

30/09/2026

Read our latest blog!

Head of Fitness Lindsey Perry on how The Thames Club attracted more than 600 visitors on National Fitness Day.

16/09/2026

Being active isn’t just about getting fit. It's also a way to make connections, meet friends and feel part of a community.

As the UK celebrates National Fitness Day, new ukactive research shows that all generations are turning to fitness for friendship, with more than half of Gen Z and Millennials and one in three Gen X and Baby Boomers saying making new friends was an important reason for joining the gym.

👉 Read the full story: https://ukactive.com/news/uk-celebrates-national-fitness-day/

New research from ukactive to mark National Fitness Day shows all generations turning to fitness for friendship

16/09/2026

Happy National Fitness Day! 🎉

Celebrate the fun of fitness with thousands of free and reduced-price activities and classes across the UK, and help make this the most active National Fitness Day yet because this year National Fitness Day is Powered by you!

👉Head to the location finder to discover activities near you: https://ukactive.com/national-fitness-day/location-finder/

Don’t forget to share what you’re doing and use !

11/09/2026

🕐 Time is running out to get your ukactive Awards ticket!

Ticket sales close at 5pm today, don’t miss your chance to join the biggest celebration of excellence across the physical activity sector.

🎟️ Book your place now: https://ukactive.com/ukactive-awards/

10/09/2026

Last call to get your ukactive Awards ticket!

Ticket sales close at 5pm tomorrow, don’t miss your chance to join the biggest celebration of excellence across the physical activity sector.

🎟️ Book your place now: https://ukactive.com/ukactive-awards/

09/09/2026

There is only one week to go until National Fitness Day!

Discover how you can get involved in the most active day of the year: host an event, download the toolkit, grab exclusive NFD merch, and more.

👉 Visit the website to get started: https://ukactive.com/national-fitness-day/

✨ Follow the National Fitness Day accounts for exciting content and updates throughout the day: https://www.instagram.com/fitnessdayuk/?hl=en

03/09/2026

What is the future of the fitness sector and gyms in particular? It’s a big question for a show that’s only 24 minutes long, but that was the subject taken on by the latest episode of Dough on BBC Radio 4.

ukactive CEO Cameron Saunders and PureGym’s Rebecca Passmore joined presenter Greg Foot to discuss just some of the consumer trends we’re seeing and how the sector is rising to the challenge. Other guests included Varun Bhanot, co-founder and CEO of Magic AI, and the show’s resident futurist, Tracey Follows.

They discuss:

📈 The state of the industry and its continued growth

🧠 Today’s consumer priorities and habits

🏙️ The changing design and location of gyms and leisure centres

🚧 Barriers to participation and ‘gymtimidation’

👩‍🦰 Investing in places for beginners and women

🏋️ The modern PT and their importance

🤖 Opportunities with AI and GLP-1 drugs.

Cameron said: “Now, younger people in particular are finding the gym a great place to hang out, and more people are wanting to be fit and active and see the value of it, across the board.”

Have a listen and share your views in the comments below:

Could weight-loss jabs make gyms less relevant? Greg Foot examines the future of fitness.

28/08/2026

Ticket sales for the 2026 ukactive Awards close in just 3 weeks! 🎉

Make sure you’re there for the sector’s biggest celebration. Secure your place by 5pm on Friday 18 September and join us as we celebrate the people, organisations and achievements shaping our industry.

🔗 Book your place today: https://ukactive.com/ukactive-awards/�

27/08/2026

We’re proud to announce Life Fitness / Hammer Strength as an Award Category Partner for the Outstanding Organisation of the Year at the 2026 ukactive Awards.

Craig Cocking, UK Managing Director & Global Digital Experience Director at Life Fitness / Hammer Strength, said:

“We are proud to sponsor the Outstanding Organisation of the Year award at the ukactive Awards. This award recognises organisations that are driving positive change across the sector through innovation and a commitment to improving health and wellbeing. Celebrating these achievements aligns with our vision of advancing the fitness industry and creating a lasting positive impact on the communities it serves.”

Together, we look forward to celebrating the organisations making a real difference across our sector. 🏆

25/08/2026

🎟️ Tickets to the ukactive Awards are on sale now!

Join us on Thursday 8 October for an unforgettable evening celebrating the people, organisations and innovations shaping the future of physical activity.

🔗 Secure your place today: https://ukactive.com/ukactive-awards/