16/04/2026
Read through article as it explores the journey of our Founder and Director, Jesse Gould.
After three combat deployments in Afghanistan, Jesse Gould returned home with traumatic brain injuries and PTSD, sharing that he “drank almost every night to cope.” Like many veterans, he turned to conventional pathways such as medication and talk therapy, but found they often felt like “more of a maintenance program than actually overcoming it.”
In 2017, seeking a different path, Jesse travelled to Peru to experience ayahuasca. “The PTSD, the depression, the hyper vigilance no longer affected me to the same degree.” Having lost more than a dozen people he served alongside to su***de, this experience became the catalyst for founding Heroic Hearts Project.
Since then, Heroic Hearts Project has supported more than 1,500 veterans and their spouses through professionally facilitated retreats, with a strong emphasis on a robust intake process. As Jesse notes, “These experiences absolutely carry risk, and I don’t take that lightly. That is exactly why screening, preparation and integration matter so much.”
The urgency of this work is clear. In 2023, the su***de rate among veterans in the United States was 35 per 100,000 people, more than double the general population’s rate.
At the same time, momentum is building globally. In the U.S., states including Colorado, Oregon, and New Mexico have moved to legalise psilocybin for therapeutic use, with several others actively considering similar legislation. These developments reflect a growing recognition of the potential for psychedelic-assisted therapies when delivered safely and responsibly.
But for many veterans, this conversation is urgent and deeply personal. With more than 2,000 veterans currently on the Heroic Hearts Project waitlist, the need for accessible, effective solutions has never been clearer.
At Heroic Hearts Project UK, we are committed to help veterans not just manage, but truly heal. If you or someone you know could benefit from our programmes, or if you’d like to support our mission, we invite you to learn more and join the conversation.