23/09/2026
Who says young people can't create change? 👀
Not Madson.
As President of his local youth centre in Mata Grande, Brazil, he stands up for child rights, champions sustainability, and proves that young people have the power to shape the future.
He's one of thousands of young leaders taking action through UNICEF’s partnership with AstraZeneca's Young Health Programme.
The partnership, which has been extended for another five years, helps to build healthier communities for the next generation – and unites them in a global movement to help prevent serious chronic conditions such as heart disease, cancer, lung diseases and diabetes.
⬆️ Watch to understand why it matters to him.
Video description: Madson, a 15 year old boy in Mata Grande, Brazil, and other young leaders excitedly carry new plants and cheer. "I think it's very important for young people to lead movements, especially those aimed at healthy eating", Madson says. "Healthy teenagers!" the group cheer. Text reads: Madson is the President of a network of teenagers who champion their rights, sustainability, and the growth of their community. An interview of Madson is interspersed with clips of AstraZeneca's Young Health Programme and young leaders engaging with their community. "I'm always organising actions, I'm always talking to city councilors, talking to the principle, always trying to hold meetings, trying to communicate with other city authorities. I think this issue of the link between the importance of environmental conservation and adolescent health is very much connected. Since we are taking care of the environment, it is this environment that will give us the benefits, this environment that will clean the air." The young leaders plant a tree, "All set. Another tree planted. Yay!" Madson continues speaking to the camera, "I think it's very important for young people to start losing this fear, this fear of judgment and start spreading the word, start giving their voice, start contributing, so that we can have a better future." They all wave goodbye.