05/29/2026
Some of the toughest communication moments don’t come with a playbook.
At this year’s PRSA Midwest District Conference, “Bold, Brave and Effective Actions in Unprecedented Times” brings together Patrick McSweeney, Marsha Pitts-Phillips and Shanita Baraka Akintonde for a conversation about leading through complexity when expectations are high and answers aren’t always obvious.
This session goes beyond crisis talking points and polished messaging. It’s about the real decisions communicators face every day:
➡️ How do you build trust when audiences are skeptical?
➡️ How do you respond quickly without losing clarity?
➡️ How do you communicate with empathy while still moving organizations forward?
Expect honest perspectives, practical insights and conversations grounded in real-world experience – the kind that stay with you long after the session ends.
If you’re navigating change, uncertainty or increasing pressure in your role, this is a conversation you’ll want to be in the room for!
📍 Minneapolis, Minnesota
📅 June 24-26, 2026
🎟️ Register before June 10 to claim your spot: https://prsamdc.org/2026-district-conference