10/10/2026
Meet Our Speaker
Bruce Smoller has had a passion for w**e since his days living near Napa valley. He has been seriously studying w**e for the last 12+ years and completed three of the six sections of the W**e and Spirits Educational Trust(WSET) Level 4 (Diploma Level). Along the way he has also completed the German W**e Scholar, Italian W**e Scholar, and French W**e Scholar programs (W**e Scholar Guild), and the Spanish W**e Expert course, along with Master Level courses in Bordeaux, Burgundy, Alsace, Loire Valley, Rhone Valley, Valpolicella, Ch*****ne and Rioja, all with honors. His w**e studies are not limited to Europe, however, he has also successfully completed courses about w**es from California, Oregon, Texas, Argentina, Chile, China, Georgia, South Africa, Australia, Hungary, Croatia, Canada and New Zealand.
He has participated in an intense course at Ecole du Vins de Bordeaux and has been formally certified as an instructor for WSET programs, the W**e Scholar Guild, and the Valpolicella Educational Program. He teaches several courses at Daemen University and Finger Lakes Community College and gives w**e presentations throughout the greater Rochester region. He is the owner of Know W**e, LLC (knoww**e.net).
This summer, Bruce attended the W**e Scholar Guild week-long program in Mosel, Germany, where he honed his skills and tasting German W**es!! In his spare time, he is a Physician and a Professor at the University of Rochester school of Medicine and Dentistry.
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