02/06/2026
By unmasking the appeal, we empower people to make informed choices—and move one step closer to a to***co-free future. đźš
This World No To***co Day, CPAA took the fight against to***co beyond social media and into the daily lives of millions.
Powerful anti-to***co messages lit up the skylines of Mumbai and Pune at Haji Ali, Tardeo, Bandra East, Bandra West, JJ Flyover, Sion, and FC Road, while digital screens across train compartments on Mumbai’s Western and Central Railway lines carried the message directly to commuters on 31 May and 1 June.
Together, these displays generated an estimated 1 crore+ impressions, transforming billboards, train journeys, and city landmarks into platforms for life-saving awareness.
At a time when to***co continues to claim millions of lives globally each year, every message seen, every conversation started, and every life influenced matters.
Our heartfelt gratitude to Mediology, Wallop, Bright Outdoor and On TV for generously providing these media spaces pro bono and helping amplify this critical public health message. Your support enabled awareness to travel farther than ever before.
Because when cities speak with one voice, people listen. And when awareness spreads, lives can be saved. đźš
***coDay2026 ***coFreeFuture