02/10/2026
From 6th–11th October, Bee Brave will be one of seven refugee-owned food businesses trading at Borough Market as part of its week-long collaboration with TERN, bringing pure Ukrainian honey to the heart of London.
Bee Brave imports natural honey directly from Ukrainian apiaries, working with beekeepers who continue to produce and care for their bees despite the challenges created by the war.
The business was founded by Alex Pervak, Kateryna Luchina and beekeeper Volodymyr Matiushenko, and is also part of the TERN community.
One of the recommendations from the Cedar Review looks at opening up markets and supply chains to refugee entrepreneurs, because starting a business is only part of the journey. Businesses also need opportunities to reach customers, build their profile and grow. This is such a great example of what that can look like in practice.
If you're visiting Borough Market next week, look out for Bee Brave and the other brilliant businesses taking part.
Find out more about the TERN x Borough Market pop-up: https://boroughmarket.org.uk/events/tern-x-borough-market/
Images show a collection of photos showcasing Bee Brave, including jars of Ukrainian honey displayed outdoors, with founders selling their products at a market stall.