Think Local First Santa Cruz

Think Local First Santa Cruz A non-profit promoting Locally Owned & Operated Businesses in Santa Cruz & Neighboring Counties

09/01/2026

What an incredible afternoon at Boots ‘N Brews! 💛

We’re so grateful to everyone who came out to dance, laugh, connect, and support our Lower Seabright and Harbor businesses. But an event like this doesn’t happen without the amazing volunteers and behind-the-scenes helpers who give their time, energy, and heart to make it all come together.

A big shout-out to Tad, Erin, and Liam of Chunk’s Sandwiches Capitola, California, who looked like the Beverly Hillbillies delivering all the tables and chairs we needed; Beth of Woodworm Party Store, for delivering and setting out all those balloons; Team Buckholdt of Ryan Buckholdt, for running beer and wine sales; Caitlin Phillips, Santa Cruz Realtor, for purchasing gift certificates from Seabright businesses that four lucky raffle winners took home; Mary Doyle of Park Avenue Fitness, for always saying “yes” when it comes to supporting the community; Deborah Elston of Santa Cruz Neighbors, for being the behind-the-scenes partner every organizer hopes to have; and community volunteers Jessyka Sommers Broker, for bringing her boundless enthusiasm to every event; Sonja Brunner, for helping with the bike valet; and Linda Bailey, Bill, Christine Fair, Jeanine, Debbie Carroll and Suzie Golden for holding down the front gate.

Your generosity, teamwork, and community spirit are what make events like this possible. We couldn’t do it without you! 👏❤️

08/31/2026

🛍️ Shop Local. Save Local! ❤️

Looking for another good reason to shop and support local? Our Think Local First members have some special offers and savings just for you! 🛍️✂️🎨

From shopping to services, art, health and more, there’s always something new to discover.

Your support makes a difference. When you shop local, our whole community wins 💫

👉 Check out these specials by clicking the link in our bio!

Happening today from 4 to 7 PM 🤠
08/30/2026

Happening today from 4 to 7 PM 🤠

Today’s the Day to Be Dancing in the Streets!

C’mon down and support our small and local Seabright businesses while having a really good time! Surf City Line Dance will be leading dances on the closed portion of Murray Street at Seabright Avenue. I’ve seen these line dances before and they’re very popular and it doesn’t matter if you’re experienced or a first timer, just show up and have fun!

Boots ‘N Brews is TOMORROW! 🤠🍻Join us Sunday from 4–7 PM for a free, family-friendly afternoon supporting our Lower Seab...
08/29/2026

Boots ‘N Brews is TOMORROW! 🤠🍻

Join us Sunday from 4–7 PM for a free, family-friendly afternoon supporting our Lower Seabright & Harbor businesses!

Whether you already dance around town with Santa Cruz Line Dance Club - Beginner Line Dancing Lessons, ready to try it for the first time, or simply someone who loves community and spending an afternoon with friends and neighbors - this one’s for you! ❤️ And bring the kids for some fun in the Kids Corral courtesy of Lenz Arts ✍️🎨

Come dance, enjoy a brew, grab a bite at one of our Seabright eateries, and show some love for our local businesses 💕

Free 2-hour parking, take the Water Taxi across the Harbor, or hop on a bike and Bike Santa Cruz County will provide a secure place to park while you have fun.

🤠 Saddle up, y’all. We’re fixin’ to have a boot-stompin’ good time!

08/20/2026
08/18/2026

🎲 Game Santa Cruz: Where Every Visit Is a Chance to Play!

If you love games, or you’re just looking for something fun and different to do, then Game Santa Cruz is worth checking out. Located in downtown Santa Cruz, this unique board game café combines a thoughtfully curated selection of games and tabletop goodies with a welcoming place to sit down and play.

Whether you’re looking for a new game to take home, want to learn something new, or just want to spend some time playing with friends, Game Santa Cruz is all about bringing people together around the table. They also host game nights, role-playing events and other fun community gatherings.

Stop by, browse the shelves, grab a coffee or snack, and see what catches your eye! 🎲☕️

📍1101 Cedar Street, Santa Cruz

Support local. Shop local. Play local. ❤️

Address

Santa Cruz, CA
95060

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