05/25/2026
Local Business Showcase: NOW Bikes
Right on Snelling Avenue, NOW Bikes has been a steady part of the Union Park neighborhood for more than 40 years. It’s the kind of place many neighbors recognize, whether they’re stopping in for their kid’s first bike, upgrading to something new, or just trying to figure out what’s going on with a squeaky chain.
From the beginning, the focus has been simple: take care of people. When Paul Himmelman and Bob Sumada stepped into the business in its early years, they made a point to focus not just on selling bikes, but on everything that comes after. That means making sure each customer leaves with something that actually fits their needs, and knowing they can come back with questions, tune-ups, or anything else down the line.
That approach has stuck. NOW Bikes works with riders at every level, from families just getting started to more experienced cyclists. Their staff is approachable and knowledgeable, and they welcome people who might not even be sure what they’re looking for yet. You don’t need to have all the right terminology or experience, just an interest in riding is enough to start a conversation.
Over the years, a lot has changed in retail, but NOW Bikes has kept that same neighborly feel. It’s not just about making a purchase and heading out the door; it’s about having a place to return to when you need help, advice, or a quick fix.
After more than five decades on Snelling, NOW Bikes continues to be a go-to spot for Union Park residents looking to get out and ride, with a team that’s ready to help at every step.
