06/23/2026
Print gives architects extraordinary freedom—blending a structure into its surroundings, creating a visual landmark, or carrying a brand across a facade. But color doesn't stay put on its own. UV, pigment stability, and substrate interaction all determine how long that design intent survives outdoors.
At Advanced Textiles Expo, Steven Huisman of ColorArmor Systems explains the science behind color durability in language designers and engineers can both use—then shows what to specify for results that last. Tuesday at noon.
ATA members save on registration and get year-round value from membership. Link in profile to register.