07/30/2026
For many years, NJOP Founder and Director Rabbi Ephraim Buchwald has been passionate about inspiring Jews to say Shema, twice a day, with love.
That is why we are proud to announce NJOP's brand new collaboration with the Simchat Torah Challenge, on an effort called the Shema Initiative, which will encourage Jewish people to recite Judaism’s most powerful declaration of faith.
Those who sign up for the initiative will receive a copy of NJOP's renowned Hebrew Reading Crash Course primer, a physical book sent to their home, and will have access to a series of self-paced video courses so that they can learn to read the Shema in Hebrew, taught by NJOP's friend and fellow outreach professional Rabbi Lawrence Hajioff.
Please help us spread the word so we can reach Jews all over the world and inspire them to say the Shema, every morning and every evening.
Visit https://simchattorahchallenge.org/shema to learn how to take part.
Say the Shema, morning and night, with love. A year-long invitation to make the words your own.