06/12/2026
As the FIFA World Cup gets underway, new research from Ben-Gurion University of the Negev is raising important questions about the growing role of AI in youth sports—including soccer, basketball, baseball, tennis, and Olympic development programs.
BGU Prof. Ofer Ezer and his colleagues warn that AI systems used to track, rank, and predict athletic potential may create what researchers call "digital determinism," where data collected in childhood influences future opportunities long before athletes reach the professional level.
“It's time to think together as a society about the place and degree of autonomy we are willing to give to algorithms in photographing, ranking, predicting, and determining the development path of the future generation,” says Prof. Ezer.
As organizations like FIFA increasingly adopt AI-powered tools, the research highlights the need to ensure technology expands opportunity rather than limiting it.
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