The Toy Association

03/02/2025

Check out all the fun from day 1 of Toy Fair!

Toy Fair brings together the entire community!

01/31/2025

With registered attendees from 87 countries (and counting!), Toy Fair® 2025 promises a diverse international presence right on the show floor. Visit ToyFairNY.com to learn more.

01/31/2025

The 25th Toy of the Year® (TOTY®) Awards, taking place February 28 in New York City, followed by Toy Fair®, are critical opportunities for the industry to come together to sustain and expand TTF’s work. Learn more: https://buff.ly/3Cl3hGy

01/30/2025

ESCP reminder: Free enrollment for Ethical Supply Chain Program membership ends Jan. 31.
Through this pilot, up to 250 eligible Toy Association members (with annual revenues of $50 million or less) will receive complimentary access to ESCP membership, including all the program's benefits. Participants will gain exclusive use of The Connect Platform, ESCP's advanced online tool for supplier sourcing and compliance management. Contact Todd Merton at ESCP to enroll today.
Learn more: https://buff.ly/40VEbYh

01/30/2025

Last chance! Exhibiting at Toy Fair?
Be sure to book your appointment for the Toy Fair Product Preview, taking place the day before the show opens (Feb. 28), before the deadline closes tomorrow, Jan. 31. It's a free opportunity to maximize exposure for exhibitors & plays a pivotal role in shaping the media narrative about Toy Fair: https://buff.ly/42z2pZi

11/28/2024

When installing batteries in toys for your kids this holiday, take a moment and be sure to RE-LOCK the battery compartment and keep all batteries out of children’s reach.

Another way to help keep your kids safe at play! Find more tips at PlaySafe.org.

11/26/2024

Before clicking “add to cart” on your holiday purchases, visit buff.ly/2OiCNr4 for tons of safety advice, including why it’s crucial to keep non-toy items like accessories containing high-powered magnets, balloons, and button cell batteries out of a child’s reach.

Get more tips at https://buff.ly/3Z0QSxr

11/14/2024

Toy Safety Awareness Month is all about keeping little ones safe at play!

With the holiday season in full swing, it’s the perfect time to learn the importance of following age labels on toys, keeping small parts away from infants and toddlers, and shopping smart to avoid unsafe counterfeit toys. Check out all this and more at PlaySafe.org

11/13/2024

Before clicking “add to cart” as you check off your holiday shopping list, visit buff.ly/2OiCNr4 for tons of safety advice – including details on why you should always follow a toy’s age-grading (and why you should always keep small parts away from children under age 3).
Get more tips at https://buff.ly/3Z0QSxr

11/08/2024

Do you know The Toy Association’s resident “Toy Safety Mom”?

Joan Lawrence, our senior vice president of standards and regulatory affairs, manages product safety programs encompassing the development of safety standards as well as industry and consumer safety education. Joan is also the chair of the ASTM subcommittee on toy safety, which oversees the toy safety standard ASTM F963, and is often quoted in the media for her expertise in toy safety.

For safe play tips from the Toy Safety Mom, visit Playsafe.org.

11/07/2024

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy Foundation™ (TTF), represent the most sought-out toys just in time for the holiday season.
See all the finalists: https://buff.ly/3AFgIzZ
Consumers can vote now at toyawards.org. Companies that are eligible to vote - keep an eye out for your ballots in the coming days!

11/07/2024

Making a holiday wish list? Make sure you check your online shopping cart twice! Beware of toys from sellers you’ve never heard of – it’s very possible they don’t comply with U.S. safety standards. On the other hand, legitimate toys sold by reputable brands and sellers have undergone rigorous safety testing.

Want to learn more about the steps toy companies take to ensure their products are safe before reaching consumers? Watch our toy testing video for a behind the scenes look:

U.S. toy safety standards are among the strictest in the world. Before reaching your home, toys must undergo hundreds of safety tests and be certified by a t...