World Taste & Smell Association

01/17/2026

12/12/2025

In this episode, Stephanie Feuer speaks to Amy Marks-McGee about trends in fragrance and flavor, how they develop, how experts spot them, and what trends to look for in 2026.Amy is the founder of Trendincite, and an Advisor of the World Taste & Smell Association.She is an award-winning Fragrance...

12/12/2025

When your world goes quiet, you notice what’s missing. In this powerful episode, hosts Stephanie Feuer and Mindy Yang of the World Taste & Smell Association speak with Katie Boateng, a leading patient advocate, co-founder of STANA (Smell and Taste Association of North America), and the incompa...

11/12/2025

In this episode, Stephanie Feuer and Mindy Yang of the World Taste & Smell Association speak with Dr. Derek Toomre, a Yale scientist, Professor, and inventor whose work helped transform smell testing from an inaccessible clinical tool into a global public-health innovation. Derek’s company, U-...

09/14/2025

For World Taste & Smell Day, WTSA’s Mindy Yang and Stephanie Feuer host a live conversation with Maeve Webster and Mike Kostyo of Menu Matters, along with special guest Chef Rosalyn Darling (DarlingCulinary.com). Together, they explore Menu Matter's new Multisensory Dining Trend Report and dis...

09/04/2025

Join the Parkinson’s National Day of Action — September 9, 2025!
This Tuesday, as we observe World Taste & Smell Month, the Parkinson’s community is turning up the volume on advocacy. Take action in minutes:
• Call or write Congress — urge them to protect and expand NIH funding for Parkinson’s and brain research.
• Reach out to your state representatives — ask them to prioritize Parkinson’s policies ahead of the 2026 legislative session.
• Share your voice on social media and help amplify our message across the country.
Every message matters. Be part of the movement. Visit TasteAndSmell.org and https://www.michaeljfox.org/advocacy for more info.

09/02/2025

🌸 Happy World Taste & Smell Month!
Did you know NYC’s high performers are turning to an unexpected tool for clarity and focus? Aromatherapy. Welcome to the Smell Cycle — where rosemary isn’t just for cooking, but for cognitive performance.

At one Flatiron startup, rosemary oil was diffused during meetings. The result? A 15% boost in memory recall.

Turns out, smelling like a garden party might be smarter than your triple-shot latte.

🧠 Want to hack your mental edge?
✔️ Try rosemary or other focus-enhancing scents while working or studying.
✔️ Share your go-to productivity scent below!
✔️ Has aroma ever helped your mood, energy, or memory?

Visit our newsroom at TasteAndSmell.org to explore more science-backed sensory insights.

08/20/2025

In this special episode of The World of Taste & Smell, World Taste & Smell Association's Mindy Yang and Stephanie Feuer sit down with Maeve Webster andMIKE KOSTYO of Menu Matters to unpack the biggest takeaways from the 2025 Fancy Food Show. From standout flavors and clever packaging to cult...

08/20/2025

In this episode of The World of Taste & Smell, World Taste & Smell Association's Co-Founder & CEO Mindy Yang () sits down with her friend, American Perfumer Yosh Han — visionary perfumer, entrepreneur, and community builder — for a deep and candid conversation about fragr...