PF Independent Franchisee Council

PF Independent Franchisee Council The PFIFC represents independent Planet Fitness franchise owners in the U.S.

The Planet Fitness franchise system has more than 140 franchisees who own and operate over 1,600 Planet Fitness locations in the United States. Franchisees have more than $4 billion invested in the Planet Fitness brand with their collective locations. The Planet Fitness Independent Franchisee Council (PFIFC) is a non-profit trade association founded in 2014 by Planet Fitness franchisees. Our missi

on is to preserve and enhance the business interests of all Planet Fitness franchisees and to collaborate with Planet Fitness headquarters (the franchisor) to improve brand equity for all stakeholders.

The busy season is over for Planet Fitness clubs, but the PFIFC is just getting started! We have numerous committee town...
05/29/2026

The busy season is over for Planet Fitness clubs, but the PFIFC is just getting started! We have numerous committee town halls happening over the summer to help you stay informed about business best practices and what is going on within the PF brand. Be sure to mark your calendars, as these town halls will not be something you want to miss.

After multiple major health challenges, including a horrible car accident, Carolina Fitness member John Powers credits f...
05/22/2026

After multiple major health challenges, including a horrible car accident, Carolina Fitness member John Powers credits fitness and the support of his local Planet Fitness club with helping save his life. Read John’s incredible story of strength and resilience and how Planet Fitness helped him bounce back from numerous challenges here: https://tinyurl.com/2kfu79af

We had a great time hosting the 10th annual PFIFC Franchisee Convention in Frisco, Texas last week. The PFIFC was proud ...
05/15/2026

We had a great time hosting the 10th annual PFIFC Franchisee Convention in Frisco, Texas last week. The PFIFC was proud to bring Planet Fitness franchisees and business partners together for networking, numerous educational breakout sessions, updates during general session, a golf tournament and evening events. To end an incredible week in Texas, attendees celebrated at our western-themed closing event, featuring cowboy hats, country vibes and great company. We want to thank everyone who attended this year’s convention and helped make it a success.

We are looking forward to continuing to strengthen partnerships amongst the PF system throughout the year and at next year’s PFIFC Franchisee Convention.

Thank you to all our attendees who came to the 2026 PFIFC Franchisee Convention in Frisco, Texas this week. We enjoyed h...
05/08/2026

Thank you to all our attendees who came to the 2026 PFIFC Franchisee Convention in Frisco, Texas this week. We enjoyed hosting another successful event, helping you all share business best practices and have networking opportunities. Please take some time to tell us how you thought the event went by filling out the post-convention survey we sent you.

Geared Up, Issue 1 is now out, and will be mailed to our members soon! This issue includes high-quality content to help ...
05/01/2026

Geared Up, Issue 1 is now out, and will be mailed to our members soon! This issue includes high-quality content to help our members stay informed about various topics, including sourcing and contracting influencer partnerships, considerations for evaluating a relocation, driving non-dues revenue through health programs and much more. Read about these topics and more in the most recent issue of Geared Up!

The time is almost here! The 2026 PFIFC Franchisee Convention is less than one month away! We’re heading to the fun and ...
04/24/2026

The time is almost here! The 2026 PFIFC Franchisee Convention is less than one month away! We’re heading to the fun and beautiful PGA Frisco Resort & Spa in Texas from May 5-8, and you will not want to miss this memorable event.

This event will include:

⛳ Informative breakout sessions led by experts.
⛳ Updates from new PFCSC staff around technology, club design, marketing and member experience strategies.
⛳ Themed evening events, including a western-themed closing event to bring out your wild side.
⛳ A golf scramble with opportunities to donate to the PF Disaster Relief Fund and bet on which players you think are going to win in a golf draft.

We look forward to helping you and your staff learn best practices, make memorable memories and network with those in the Planet Fitness system during this event. See you there!

Even before Chief Marketing Officer Brian Povinelli joined Planet Fitness, he has been passionate about the health and f...
04/17/2026

Even before Chief Marketing Officer Brian Povinelli joined Planet Fitness, he has been passionate about the health and fitness industry. He owned a specialty running store in Connecticut with his wife and also participated in many road races and triathlons. He has 30-plus years of experience working in various advertising and marketing roles, and he brings that experience and knowledge to his job at Planet Fitness. Learn more about his journey with Planet Fitness in Geared Up, Issue 1, which should be out soon.

Hit the green with us at the 2026 PFIFC Franchisee Convention in Frisco, Texas! Join us for Raising Green on the Green, ...
04/10/2026

Hit the green with us at the 2026 PFIFC Franchisee Convention in Frisco, Texas! Join us for Raising Green on the Green, a golf scramble on Wednesday, May 6. Network with fellow franchisees and vendors while playing on a world-class course at the Omni PGA Frisco’s The Swing. You can choose to play either in the 3-5 p.m. time slot or 5-7 p.m. slot. Funds raised from the golf tournament will be donated to the PF Disaster Relief Fund, a nonprofit that helps those in the Planet Fitness system who were impacted by natural disasters.
Spots are limited, and the last day to register is today! Register in advance (no on-site sign-ups). Don’t miss this fun experience and register now through your convention registration link.

Ohana Growth Partners brought Olympic pride to its Midwest clubs by partnering with two Team USA athletes who competed i...
04/03/2026

Ohana Growth Partners brought Olympic pride to its Midwest clubs by partnering with two Team USA athletes who competed in Italy this past February. Biathlete Deedra Irwin of Pulaski, Wisconsin, and cross-country skier Kevin Bolger of Minocqua, Wisconsin, served as hometown ambassadors for the growing franchise group. Learn more about the partnership in the upcoming issue of Geared Up’s member news section.

Being a part of the PFIFC Committees provides members with the unique opportunity to make a huge contribution to the bra...
03/27/2026

Being a part of the PFIFC Committees provides members with the unique opportunity to make a huge contribution to the brand. Jared Fletcher, vice president of marketing for Taymax Group, has enjoyed his time on the Marketing Committee. He says his time serving on the committee has been “enlightening and fulfilling, as I’ve seen firsthand its influence on the franchisor.” He adds that being a part of the Marketing Committee has given “the franchise community a voice, enabling changes that significantly impact club performance.” We appreciate all our committee volunteers like Jared Fletcher.

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Atlanta, GA
30339

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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