The origin of the idea is related to the economic condition inherited in Georgia as in the country
of post-Soviet leadership. The country which has
the oldest state and cultural self-being traditions needed the revival of market economic relations and implementation of business advance methods. As
a result on the basis of popularization of Georgian culture for the purpose of promoting the Georg
ian business the structural division has been created in the Commercial Industrial Chamber of Georgia the function of which was the coordination of business and culture;
The description of the project in relevance with the selected category (context, innovative character, invested sources, difficulties)
The basic idea of the project lies in the following – culture promotes the business, business provides
the culture. In relevance with the project objectives the non commercial structural division - “Georgian Chamber of Culture,” has been created the founder of which is “Commercial Industrial Chamber of Georgia.” The project actuality is based on the following aims:
•The assistance of popularizing Georgian culture inside the country and abroad
•Deepening the partner relations of culture and business
•Establishment of investment and/or tycoon activity contacts-relations of representatives of the field of Art with institutional and private investors, also with those businessmen who are interested in this field.
•Organization of joint forums of culture and business, art days, exhibitions and other cultural events
•For the purpose of cultural popularization the publishing of materials, video shots, advertising catalogues and booklets
•Participation and bidding in the field of legislation for developing Georgian culture
•For the purpose of attracting the foreign and local investments assisting the development of material base and cultural objects
•Using the international practice create the system for evaluating the art samples which will
cause the investment of savings in Georgian art samples.
•Making events for increasing the social conditions for those working in the field of culture
•For cultural institutions providing the financial and legal services and consultations, making the business plans
What impacts did the mentioned project have and what were the results (short term and long term impact, measuring data, benefits);
“The events organized by the “Georgian Chamber of Culture” have caused important reactions within entrepreneurs which then was reflected in sponsoring these events in various forms – financial, providing free service, delivering some products and other. Also, during the events Chamber used to declare about the above mentioned companies and engaging them in commercial breaks and printed materials including their logos;
Is it possible or not to nurture the mentioned idea in other parts of the world? (Describe how and why?)
The implementation of analog projects is recommended for the developed countries, also for the ones having rich culture, having low level of business in comparison with the development
Document why should be your project selected in final stage and presented at 9th Congress of World Chambers? As we are aware, the analog practice has not been implemented under the leadership of other countries’ Commercial Industrial Chambers. Despite important shot will be for developing the cultural tycoon from where the business also will be beneficial in the form of promoting its brand and production;
The application is possible to be attached to the letter certifying the success achieved in frames of project. The letter may be submitted by the State Agency of National Committee of ICC, of Commercial Chamber and or that of the company. During the one year and half period of Georgian Chamber of Culture’s function as a result of cooperating with various state and business entities the cultural, educational and internationally leveled events took place. Georgian Chamber of Culture is one of the founder and organizer of “Tbilisi International Competition of Young Pianists”. Berdzenishvili International Cultural Centre “Muse”. Different age Musicians took place in the competition from Georgia, Ukraine, Lithuania, Latvia, Kazakhstan, Azerbaijan and Armenia. The competition aims to reveal talents among the young artists and create principles for establishing new generation of professional pianists. The jury which is comprised of famous musicians and pedagogues from Ukraine, Germany, USA and Georgia revealed the winners and their pedagogues have been awarded with the Diplomas and monetary prizes. The competition is traditional event and the programs of competitors are set up from the works of Georgian composers which significantly assists the tense connection and contact of them with the Georgian art of performance, including piano, also other countries’ musicians with the Georgian national composer’s creative work. It is remarkable that two young pianist taking part in the competition for the purpose of probation will be allowed to leave for France. On 16-18th of March 2014 with the leadership of Georgian Chamber of Culture, Georgian Economic Forum and Cultural Days in Germany have been held in the city of Frankfurt on Mein. According to the program the exhibition of Arnold Gegechkori’s photos was held in the International Theatre of Frankfurt. The performance of Mikheil Tumanishvili Theatre - Company of Actors was performed, also Nino Ckheidze’s book was presented. In the Frankfurt Film Museum the exhibition of Vakhtang Kuncev-Gabashvili’s photos has been held, followed by the performance-premier of Kote Verulashvili documentary film about the Rezo Chkheidze childhood. Also, Georgian animated films created by the company “MIFASI” under the leadership
of Zurab Diasamidze were shown. At the end Georgian-Economic forum was held in Frankfurt’s Commerzbank. Together with cultural program in the framework of economic forum the meeting was held between Georgian businessmen and City Mayor of Frankfurt and other state officials. During the meeting the future cooperation and investment plans were discussed. In the beginning of the year the Chamber organized the Evenings with the participation of famous Georgians. Besides governmental bodies, important contribution was made by the representatives of Georgian business sphere. To the number of such events the concert of Georgian singers Temur Tsiklauri and Irma Sokhadze, Ensemble “SIMI”
were held; also the actors of Kutaisi L. Meskhishvili Dramatic Theatre Lamara Vashakidze and Natela Saghiradze performed, the evenings of Jansugh and Mamuka Charkvianis were held with the participation of other famous faces of art field. The evenings were ended by the opening of the “stars” for the mentioned creative workers. Such events carry the positive emotions in the important part of the society as well as among nominees which is the clear example of appraisal of their creative work in their lives. On 24-31st of August 2014 in Batumi and on 1st of September in Tbilisi the Classical Music International Festival “Evening Serenades” were held. The art leader is the famous Georgian musician Liana Isakadze. The famous musicians from about 10 countries from the world took part in the festival. During the festival Georgian production was presented. As soon as media spread information about the festival, the organization assisting companies of the festival were named. With the cooperation of Charity Fund “LIRA” on 10- 16th of July in Batumi the International Music Festival Batumi Music Fest has been held. The art leader is famous Georgian pianist Eliso Bolkvadze. The festival program included not only the performances of world known artists, but the master classes with young musicians and sharing of the creative experience of Batumi Symphonic Orchestra. The aim of the festival was to increase the motivation for young musicians, to implement new methods in various trends of music genres, to assist the development of the tourism
in Georgia at regional or entire level and to attract the business companies from various countries. The festival has been actively supported by the Embassies of the United States of America, France and Italy, also the representatives of Georgian business. The fact that the authorized organization –
“Association of European Festivals” has made declaration about the relevance of the festival standards to those of international level speaks about the success of the Festival. Famous solo performers organized not only the concerts foreseen by the festival program but they also delivered master classes with the young musicians who were invited to take part in the Festival from various regions of Georgia. As a result of the above mentioned, with the recommendation and assistance of the Embassy of France and Dumas’ Centre, 12 year old violin player from Kutaisi Gvantsa Butskhrikidze will be financed to take part in the international festival in 2015. Moreover 11 year old Barbare Tataradze, winner of master classes in festival and Lia Lomtatidze will be given master classes in Paris by famous French Professor Michel Sign in frames of Fund “SOS Talents Foundation” which will invite them for December 11th, 2014 and February 5th, 2015 in Amsterdam, gall Concergebouw to take part in the Gala Concert. Also it is important that prestigious French magazine Classica prepared special reporting in September about the festival where the details of Festival were elucidated.
