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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Sunderland Experience

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There’s so much to enjoy and experience here in Sunderland!

Your go-to place to find out everything that’s
The official page of Sunderland's BIDs - business-led and business-funded bodies creating a vibrant city with opportunities for everyone. Managed by Sunderland BID, this page is your one-stop shop for details of everything happening in our City Centre. From new businesses opening to long-standing family favourite places to eat and drink, as well as all of the exciting events, activities and entertainment available to you!

30/10/2026

Say hello to Varo Lounge, the latest addition to Sunderland's growing food and drink scene, which has officially opened its doors in Keel Square!

Whether you're catching up with friends over brunch, grabbing a coffee, enjoying a family meal or heading out for evening drinks, Varo Lounge has something for everyone.

Expect a relaxed atmosphere, stylish interiors and an all-day menu featuring everything from breakfast favourites to delicious lunches, dinners and cocktails!

With dedicated vegan and gluten-free menus, plus a dog-friendly welcome, it's another fantastic spot to add to your list of places to visit in the city centre.

Who's heading down to check it out? 👀

29/10/2026

There are absolutely looooads of festive bookable experiences coming up at the Grand Hotel Sunderland 😁

From wreath-making, afternoon tea, and festive parties, December looks like it's gonna be a blast on the seafront!

Take a look at their events page for more details: https://www.facebook.com/GrandHotelSunderland/events

27/10/2026

There's SO much going on this Halloween!! 👻🎃

With plenty of choices for kids and adults across the city centre and seafront...

Which spooktacular event are you going to? 😁

27/10/2026

Music Against Child Poverty is BACK for 2026! ❤️

One of Sunderland's biggest charity music events is returning for its third year on Sunday 6 December, bringing together incredible local talent for an unforgettable night of live music, all for an amazing cause!

Organised by Sunderland Music City, Music Against Child Poverty returns to The Fire Station Fn Sunday 6 December, with a brand-new line-up of bands and artists taking to the stage.

Following two record-breaking years, the event will once again raise vital funds for Love, Amelia, a fantastic children's charity supporting families experiencing poverty and hardship across Tyne and Wear and County Durham.

It's a chance to enjoy some brilliant live music while making a real difference to children and families in our region. ❤️

Find out more and get your tickets: https://musiccity.uk/whats-on/music-against-child-poverty-3-7rp8

26/10/2026

What's on The Fire Station next week? 🔥

So many options!

Are you popping along to any of them?

25/10/2026

Summer is over, but the plans go on! 😁

Whether you're catching a sunrise, visiting a local cafe,

24/10/2026

It's time to meet Debbie! 👋

She's our Business Liaison Officer, she loves a bit of pizza, and she's got more Scottish sayings than Braveheart!

Say hello in the comments!

23/10/2026

Sunderland Seafront Half-Term Adventures! 🌊😁

Looking for a way to keep the kids active, entertained and enjoying the outdoors this October half-term? Adventure Sunderland is a fantastic place to start!

With the beautiful coastline as its backdrop, it's a great opportunity for young adventurers to try something different, build confidence and make memories by the sea.

From kayaking and paddleboarding to climbing and other outdoor challenges, Adventure Sunderland offers a range of exciting activities for different ages and abilities.

Check out their website for availability and activities: https://www.sunmac.org.uk/

23/10/2026

Sunderland Teenage Market is back with a Halloween twist! 🎃🛍️

Get ready to shop local and support Sunderland's next generation of young entrepreneurs as the Sunderland Teenage Market returns this October! 👻

Delivered by Washington Mind in collaboration with the North East BIC, the Halloween-themed market will see talented young people showcase their creativity, sell their products and gain hands-on experience of running their own businesses.

📅 Wednesday 28 October
⏰ From 10 am
📍 The Atrium, North East BIC, Sunderland

Come along, have a browse and show some love to Sunderland's budding business owners! ❤️

More info: https://ow.ly/iXGs50ZYkV5

23/10/2026

Did someone say lunch 👀🍽️

Save this video if you’re stuck on where to go for lunch - and if you’re a student, some of these places even do student discount 😏

Where is your favourite place to go for lunch? Let us know in the comments!
ne .sunderland .sunderland .roker

Address

The Yard, Gillbridge Avenue
Sunderland
SR13AW

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.sunderlandbid.co.uk/

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