Entertainment Software Association of Canada

Entertainment Software Association of Canada ESAC is the national voice of the video game industry in Canada. For more information, visit theESA.Ca.

We represent our members – to ensure legal, regulatory and public affairs environments are favourable to long-term business development. The Entertainment Software Association of Canada (ESAC) is the voice of the Canadian computer and video game industry that employs approximately 16,500 people at over 325 companies across the country. By contributing $2.3 billion in economic activity and cultiva

ting workers with a combination of creative, technological and management skills, the video game industry is supporting Canada’s position in the changing global economy. This dynamic and growing industry is currently the world’s third largest and holds first place on a per capita basis based on employment levels in other countries. ESAC works on behalf of its members to ensure the legal and regulatory environment is favourable for the long-term development of Canada’s video game industry.

07/15/2026

🤠 What a week at the Calgary Stampede!

From connecting with industry partners to meeting with government and community leaders, we were proud to showcase the incredible talent, creativity, and innovation behind Canada’s video game industry. 🎮🍁

Thanks to everyone who stopped to chat—we’re excited to keep the conversations going and continue championing Canada’s video game developers.

03/27/2026

Canada Plays: March 2025 🎮
What’s Canada playing? Here’s your Top 10.

Canada joue : mars 2025 🎮
À quoi joue le Canada ? Voici le Top 10.

Full list here / Liste complète : theesa.ca

02/27/2026

Here are our Top Selling Games in Canada for 2025! 🎮

Voici nos jeux les plus vendus au Canada en 2025 ! 🎮

See the full list on our website / Visitez notre site web à voir la liste complète : theesa.ca

🎁 What gaming gifts are Canadian kids asking for most this holiday season?ESAC research shows the top requests are:• Vid...
12/17/2025

🎁 What gaming gifts are Canadian kids asking for most this holiday season?

ESAC research shows the top requests are:
• Video game consoles (46%)
• In-game currency (42%)
• Video game accessories (39%)

From consoles to digital content, gaming offers flexible options for families — supported by parental controls, content ratings, and spending limits that help ensure safe and positive play experiences.

https://theesa.ca/holidayguide/

🎁 Quels sont les cadeaux liés aux jeux vidéo que les enfants canadiens demandent le plus pendant les fêtes de fin d'année ?

Les recherches de l'ALD montrent que les demandes les plus fréquentes sont les suivantes :
• Consoles de jeux vidéo (46 %)
• Monnaie virtuelle (42 %)
• Accessoires de jeux vidéo (39 %)

Des consoles aux contenus numériques, les jeux vidéo offrent des options flexibles aux familles, grâce à des contrôles parentaux, des classifications de contenus et des limites de dépenses qui contribuent à garantir des expériences de jeu sûres et positives.

https://theesa.ca/fr/guide-des-vacances/

💰 Parents are planning significant holiday spending on video games this year.According to new ESAC research, parents pur...
12/15/2025

💰 Parents are planning significant holiday spending on video games this year.

According to new ESAC research, parents purchasing video game-related gifts plan to spend an average of $763, reflecting gaming’s role as long-lasting, shared family entertainment.

With built-in safety features, spending controls, and clear content ratings, today’s gaming platforms give parents more tools than ever to manage play and purchases with confidence.

https://theesa.ca/holidayguide/

💰 Les parents prévoient d'importantes dépenses pour les jeux vidéo pendant les fêtes cette année.

Selon une nouvelle étude de l'ALD, les parents qui achètent des cadeaux liés aux jeux vidéo prévoient de dépenser en moyenne 763 dollars, ce qui reflète le rôle des jeux vidéo en tant que divertissement familial durable et partagé.

Grâce à des fonctionnalités de sécurité intégrées, des contrôles des dépenses et des classifications claires des contenus, les plateformes de jeux vidéo actuelles offrent aux parents plus d'outils que jamais pour gérer les jeux et les achats en toute confiance.

https://theesa.ca/fr/guide-des-vacances/

This holiday season, video games are at the top of wish lists across Canada. 🎮New research from the Entertainment Softwa...
12/09/2025

This holiday season, video games are at the top of wish lists across Canada. 🎮

New research from the Entertainment Software Association of Canada (ESAC) shows that 52% of children aged 10–17 are asking for video game–related gifts this year. It’s a sign that games are a big part of how families relax, connect, and celebrate together. ✨

As more kids unwrap consoles, games, and accessories, we want to help parents keep play fun, safe, and age-appropriate. Explore ESAC’s Family Safety Guide and Trust & Safety Hub for practical tips on setting up parental controls and making informed choices this holiday season. 🎄

https://theesa.ca/holidayguide/

En cette période des fêtes, les jeux vidéo figurent en tête des listes de souhaits partout au Canada. 🎮

Une nouvelle étude de l'Association canadienne du logiciel de divertissement (ALD) révèle que 52 % des enfants âgés de 10 à 17 ans demandent des cadeaux liés aux jeux vidéo cette année. Cela montre que les jeux occupent désormais une place importante dans la façon dont les familles se détendent, communiquent et célèbrent ensemble. ✨

Alors que de plus en plus d'enfants déballent leurs consoles, jeux et accessoires, nous voulons aider les parents à faire en sorte que le jeu reste amusant, sûr et adapté à l'âge de leurs enfants. Consultez le guide de sécurité
pour les parents et les joueurs et le Centre de confiance et de sécurité de l'ALD pour obtenir des conseils pratiques sur la configuration du contrôle parental et faire des choix éclairés pendant les fêtes de fin d'année. 🎄

https://theesa.ca/fr/guide-des-vacances/

11/06/2025

Thank you Kevin Waugh, MP and to the Heritage Committee for giving us the opportunity to speak at committee about how we are using artificial intelligence to create safe and fun experiences for players across Canada.

Examples we mentioned at committee along with others are all available on our Trust and Safety hub on our website: https://theesa.ca/trust-and-safety/

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Toronto, ON
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