Canadian Marketing Association

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We are thrilled to announce our CMA Council rosters for the 2026-2027 term!Our thought leadership Councils inform and eq...
09/22/2026

We are thrilled to announce our CMA Council rosters for the 2026-2027 term!

Our thought leadership Councils inform and equip the marketing community to be at the forefront of the profession as it continues to evolve. Join us in welcoming our Council members:

B2B Council: Marc Cooper (Junction59), Eric Tang (Front Street Partners),
Dionne Bishop (Events By Dionne Inc.), Julia Bossis (EY), Danielle Doiron (Canada Post), Daniel Francavilla (Clarity Content), Mike Hamilton (CSA Group), Matt Houghton (Interac), Santo Ligotti (George Brown College – Centre for Business, Retail Council of Canada), Sarah Lostracco (Keilhauer), Mary-Jane Owen (Asset Digital Communications), John Pace (McKinney), Dan Radu (MacroMator Inc.), Ashmita Tailor Vardy (Microsoft Canada), Jordan Taylor (STARTA), Dhaval Vediya (CIBC), and Danielle Wintrip (Wintrip Communications).

Brand Council: Justin Haberman (Elemental), Mike Leon (Brand Heroes), David Brown (Mindshape), Jon Crowley (FUSE Create), Colin Freeman (Canadian Olympic Committee), V Gaik (Snap), Claudia Garcia Mayne (UNICEF Canada), Elena Herweyer (Art Fresh, Inc.), Paul Lacap (Southern Alberta Institute of Technology (SAIT), Nicole Murray (Kruger Products), Lavana Pauk (Junction59), Peter Rodriguez (Seneca Polytechnic, Brand Igniter), Gena Sherwood (Pinterest), Cameron Stark (Hard Work Club), Florencia Wells (TikTok Canada), and Hilary Windrem (GreenShield).

Creativity Council: Serene Gaspar (Publicis Canada), Mark Simone (King St. Media), Keith Barry (LG2), Ian Buck (BAD Marketing), Lindsay Chase (Elemental), Aurelio Diluciano (Ipsos Limited Partnership), Cale Jones (Accenture Song), Stephen Kiely (dentsu, tag), Kari King (RI), Anabella Mandel (Subway Canada), Jef Moore (Mosaic North America), Kieron Mullarkey (Paramount Entertainment Canada), Alex Shifrin (Grace Ideas), Jeff Topol (TikTok Canada), Ryan Taylor (BMO BLUE REWARDS), and Karen Zuccala (WPP Media).

Customer Experience Council: Alessandra Bisaillon (Farm Boy Company Inc.), Diana Brink-Gourlay (Aviva Canada Inc.), Lora Bottoni (Metrolinx), Heather Crawley (Pattern & Path Consulting), Scott D'Cunha (Branksome Consulting & Ventures), Ken Harrison (Domino’s Pizza of Canada), Linda Hazzan (Toronto Public Library), Sanjam Hundal (TBWA Canada), Kerry Irvine (TD Bank Group), Jeanette Kennedy (Microsoft Canada), Alexandra Krolak (Popeyes Louisiana Kitchen), Julia Langford (UNICEF Canada), Andrea Laurin (JAM CRM), Andrea Nickel (The Cadillac Fairview Corporation Limited), Vik Sood (Ipsos Limited Partnership), Ankit Wadhawan (RBC), and Greg Wamsley (Mosaic North America).

Innovation Council: Kelly Becker (Ipsos Limited Partnership), Catie Brooks (McDonald's Restaurants of Canada Limited), Sean Bell (Zulu Alpha Kilo), Dave Burnett (AOK Marketing), Nik Djukic-Walker (TikTok), Rachel Fernandes (CIBC), Shefali Joshi (Aviva Canada Inc.), Michael Kingston (Captivate), Jill Knaggs (Reclay StewardEdge - North America), Kristina Koprivica (Kruger Products), Johnatan Lessard (Danone), Antoine Levasseur (LG2), Jason Mayne (LCBO), and Kaezad Nallaseth (Accenture Song).

Insights Council: Vineeta Menon (OLG), Margaret Ngai (RI), David Ferreira (Burlington Hydro), Lori Franze (Interac Corp), Vicky Freed (The Canadian Automobile Association), Ian Giles (Generatr Solutions), Matt Harper (Popeyes Canada), Richard Holmes (Kruger Products), Erin Kelly (Ask Polly), Rajesh Kumar (Marketscience), Edward Li (CIBC), Andrea Longman (Environics Analytics), Steven Lorini (Humber Institute of Technology and Advanced Learning The Business School), John Myhal (Sleep County Canada), Riona Naidu (TransUnion), Terry Tyler (TD Bank Group), and Emma Warrillow (Omnicom Media Group).

Martech Council: Michael Annett (Adobe), Kenny Guest (Merkle), Heather Andrew (LCBO), Lina Ashkar (Cineplex), Shelley Cornforth (5d digital), Vera Cvetkovic (TPMC Consulting), Vassilis Douros (TELUS), Corby Fine (IGM Financial), Gabriel Frano (EnvertaDigital), Ariela Freed (Funnel Digital Inc), Shafiul Fuad (TD Bank), Christy MacLeod (Omnicom Media Group), Mike Moussa (Canadian Tire Corporation), Clarisse Mussi (Avvivi), and Bruce Symbalisty (Reality Engine).

Media Council: Penny Hicks (The Globe and Mail), Fiona Karl (Sun Life Financial), Nadia Chegrinec Johnson (Canada Post Corporation), Lesley Conway (Walmart Canada Corp), Joanne Crump (Active International Canada), Allie Diep (LinkedIn Technology Canada Inc.), Renée Frisina (LCBO), Tammy Gardner (RBC), Barb Huggett (UB Media), Darrick Li (Guideline), Barry Marcus (Environics Analytics), Jessica Rosin (Capital One), Laure Salmon-Lefranc (Meta), Rita Steinberg (FUSE Create), Arden Tucker (TRKKN Canada), and Rachel Wittman (Pinterest).

Not-For-Profit Council: Kelly Hardy (YMCA Canada), Kate Tippin (Wilfrid Laurier University), Sarah Barker (Special Olympics Canada), Chris Carter (Candela Strategies), Samantha Cooke (Daily Bread Food Bank), Scott Cosgrove (Onist Media), Mike Cuma (Reclay StewardEdge - North America), Allen Davidov (Environics Analytics), Meredith Ferguson (Zulu Alpha Kilo), Andrew Hart (UNICEF Canada), Indresh Kohli (Plan International), Amanda Lee (Aber Group Inc.), Jeremy Marten (Sunnybrook Foundation), John McAlister (Campfire Circle), Emily Rabe (The Bishop Strachan School), Samantha Rogers (VGH Foundation), Elyse Sheare (Goodwill Industries), and Scott Townsend (Parkinson Canada).

Public Relations Council: Nicole Grant (North Strategic), Ray McIlroy (Earnscliffe), Melissa Karis (Shoppers Drug Mart), Victoria Kirk (Verified Communications), Genevieve Lemaire (Deloitte), Rebecca MacKay (LCBO), Amanda MacKenzie (March of Dimes Canada), Peter Saltsman (Canadian Olympic Committee), Jae Siercks (McKinney), Jolene Sonshine (Sun Life Financial), Gabrielle Totesau (Weber Shandwick), and Glenn van Gulik (The Salvation Army in Canada).

Sponsorship Council: Sophie Kotsopoulos (National Hockey League), Marijke Vandergrift (Canadian Women & Sport), Diana Brenchley (Coca-Cola), Mike Cathcart (Canadian Football League), Jodi Clare (The Cadillac Fairview Corporation Limited), Roy Gruia (SickKids Foundation), Kyle Huson (Diamond), Nelson Lanza (Scotiabank), Jana Masiewich (Rogers), Judith Mugeni (GaniTech Consulting), Sara Nader (CIBC), Rahul Nanda (Toronto International Film Festival), Manpreet Pandha (BMO Financial Group), Tim Ritcey (Golf Canada), Cheryl Sebastian (National Basketball Association), Riah Sethna (Live Nation Canada), Kelley Tessier (Canadian Olympic Committee), Mitch Thompson (PandoPartner), and Kimberlee Welch (Sephora).
Stay tuned for insightful thought leadership from our Councils in the year ahead!

https://thecma.ca/get-involved/thought-leadership-groups

09/16/2026

What does it take to build a brand that lasts?
 
Gabriel Arenshtam, Member Engagement Manager at the CMA, sat down with Idan Driman, VP Marketing at Pet Valu, for a preview of BEYOND THE CAMPAIGN: FLEXING YOUR BRAND’S LONG-TERM MUSCLE.
 
In this conversation, Idan shares why marketers need to think beyond short-term performance, what it means to build lasting brand equity, and some of the key ideas he’ll explore during the training.
 
Join us on September 17 to learn practical frameworks, brand-building principles, and real-world examples that can help your organization stay resilient, relevant, and connected to consumers for the long term.
 
📅 September 17
⏰ 1:00 PM–3:30 PM ET
💻 Online
 Register Now. LINK IN BIO.
 
Can’t attend live? Register anyway and receive the full recording, slide deck, and supporting resources to learn on your own schedule.

08/27/2026

While everyone focuses on artificial intelligence, a different skill is what actually wows clients.

Gabriel and Richard Toker, CM, President at Branderos, recently discussed a surprising reality. As campaigns move faster than ever, mastering core fundamentals is your biggest competitive advantage.

When you manage people, resources and new tech, a solid project process ensures nothing falls through the cracks.

Take your organizational skills to the next level next Tuesday.

Project Management for Marketers
📅 Date: Sept. 1, 2026
⏰ Time: 10:00 a.m. to 12:30 p.m. ET

Hit the link in our bio to register now.

08/05/2026

In Canada, food insecurity is no longer just affecting the unemployed, it’s affecting working people, families with post-secondary education, and newcomers trying to build a life here.

In this conversation, Alison Simpson speaks with Kirstin Beardsley of Food Banks Canada and Neil Hetherington of Daily Bread Food Bank about the growing reality of employed Canadians relying on food banks, the pressure on local organizations, and what meaningful support from brands can actually look like.

From food donations and logistics to employee engagement and cause marketing, the message is clear: the answer is yes, and there’s a role for every organization to play.

Tune into the full episode to hear how food banks, communities and brands are working together to respond to a crisis that demands more than a one-time cheque.

Link in bio.

07/24/2026

Most webinars talk at you. This one works with you.

CMA’s Gabriel Arenshtam caught up with Joanne Pawlicki, CM, to find out what makes her approach to B2B marketing training different.

Her answer: in-session activities and hands-on learning built into every session. Because understanding B2B fundamentals is one thing. Actually applying them is another.

Join Joanne on July 30 for B2B Marketing Fundamentals – a practical, skills-focused session covering customer targeting, value propositions, the buyer journey, channel selection and measuring ROI.

Watch to hear what sets this one apart.

📅 Thursday, July 30, 2026
⏰ 10:00 a.m. to 12:30 p.m. ET
🎫 Members: $140 | Non-Members: $295

Register now: Link in bio.

07/08/2026

Is your entry Gold standard? 🏆

Nancy Crimi-Lamanna, Chief Creative Officer at TBWA\ Canada and CMA Awards co-chair, reveals what judges actually look for when they decide what wins – and what falls short.
Watch the video. Sharpen your entry. Submit before July 17.

Link in bio.

07/07/2026

Emotional connection or KPIs – which one actually builds a better brand?
 
The CMA’s Gabriel Arenshtam caught up with Mike Leon, brand storytelling agency owner at Brand Heroes Inc., for a quick take on one of marketing’s most debated questions.
 
Mike also shares why CMA membership has been a game-changer for his small agency – from research from from marketing insights and learning to networking opportunities that level the playing field. As he puts it, the CMA is the great equalizer.
 
Watch to hear his take.
Thinking about joining the CMA community? Explore membership at thecma.ca/membership
 

06/25/2026

Day 3 at with Adrian Capobianco ( ) and Krisztina Virag ( ) highlight two things worth your attention.

💡 Social commerce is past the awareness stage.
Unilever, Pepsi, Stanley are using creators across the full funnel all the way to conversion. For Canadian marketers, this is a preview of where we’re headed.

💡 The old briefing model is obsolete on social.
Brief → create → buy eyeballs → serve. That system doesn’t survive a feed that also has news, memes and your friends in it. Entertainment-first isn’t optional. It’s now the baseline for organic and paid.

06/24/2026

Who knows your audience better: your brand or your creators?

Our Social Content and Commerce Committee Co-Chairs Adrian Capobianco ( ) and Krisztina Virag ( Social) are on the ground this week inCannes and sending daily recaps.

Today’s biggest insight? The tension isn’t between brands and creators. It’s in the
brief.

Niche communities > broad reach. Your most loyal advocates are in those tight
spaces.

Full breakdown in the video. See you tomorrow.

06/12/2026

“Technology can handle the scale. But humans have to provide the heart.”

Sandra Sanderson, CMO at Empire Company Limited and Sobeys Inc., puts into words something a lot of marketing leaders are feeling right now.

In this clip from CMA Connect, Sandra shares how the role of the marketer is shifting from content creator to intelligence orchestrator – and why protecting human moments, like a master butcher who knows your name, is where brands win or lose in the age of AI.

Watch to hear how she’s thinking about it at Empire.

🎧 Listen now: link in bio

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