Canadian Marketing Association

Canadian Marketing Association Connect, Learn, Grow & Advocate with Canada’s #1 Marketing Association! Stay in touch with MyCMA: http://ow.ly/DKgDN

05/27/2026

The second annual Case for Canada returns with more to celebrate and more to explore.
 
Gabriel Arenshtam, Member Engagement Manager at CMA, shares why June 18 is a date every Canadian marketer should have on their calendar.
 
Explore how Canadian brands are setting a new global standard through AI-driven innovation, authentic storytelling and conscious commerce. This is a moment for the Canadian marketing community to come together and celebrate the profession.
This event also marks the beginning of a new era for CMA – Case for Canada will be the first event to fully come to life in the new CMA brand.
 
Get your tickets before early bird pricing ends on June 3. CMA Members pay $25 (regularly $100). Non-members pay $110 (regularly $175).
 
Secure your seat today: ( In Person ) The Case For Canada Toronto 2026

05/25/2026

“They don’t wait for change. They provoke it.”
 
In the latest episode of CMA Connect, Krisi Packer , Associate Creative Director at VerbalAgenda, breaks down one of the most compelling types of marketing leaders emerging today: the Chief Mutiny Officer.
 
These aren’t reckless rule-breakers. They’re highly calculated, precise and willing to take action before alignment exists using results as proof they were right.
 
And here’s what’s fascinating: Chief Mutiny Officers are one of the rarest species found in Canada.
 
Hear Krisi and Jon Crowley, Partner and Head of Strategy at FUSE Create, unpack the seven emerging types of CMOs reshaping marketing leadership in the latest episode of CMA Connect: Confessions of a CMO.
 
🎧 Listen now: Link in bio.

05/21/2026

What keeps a long-standing CMA member coming back year after year?

CMA’s Gabriel Arenshtam, Member Engagement Manager, chatted with Laura Pearce, Head of Marketing at Google Canada, to find out.

Laura shares why she values being part of the CMA community, what she gets from connecting with fellow marketers and why she looks forward to continuing to share insights on how Google is applying AI and technology in marketing.

This is what CMA membership looks like in practice – industry leaders coming together to learn, share and elevate the profession.

Thinking about joining? Explore CMA membership: Link in bio

05/07/2026

Canada’s creator economy is evolving fast. Are you keeping up?

As the voice of marketers in Canada, CMA brings you CMA Marketing Week: The State of Social Content and Commerce in Canada.

Esther Li from the CMA team breaks down what you’ll learn in this virtual session, where members of CMA’s Social Content and Commerce Committee share what’s top of mind for Canadian marketers navigating creator partnerships, platform changes and emerging social commerce trends.

Whether you’re optimizing existing creator programs or building your social commerce strategy, you’ll leave with actionable intelligence you can implement immediately.
Watch to see what’s shaping the year ahead for influencer marketing in Canada.

May 8 | 11:00 a.m. to 12:30 p.m. ET | Virtual
Free for members and non-members.
Register Now : Link in bio

05/05/2026

AI has lowered the barrier to go to market. The result? A tsunami of marketing that looks professional but says nothing.

Jezreel Millora and Asya Dogruer from the CMA team break down what you’ll learn at CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise.

Learn the foundational questions AI can’t answer for you, where AI actually belongs in your decision-making and the one thing you must lock down before launching any campaign. Walk away with a framework you can apply immediately.

May 8 | 3:00 p.m. to 4:30 p.m. ET | Virtual

Free for members and non-members.
Register: Link in bio

05/01/2026

As Canada’s voice for marketers, CMA presents Marketing Week 2026 – our flagship annual event bringing together the country’s marketing community. Five days of insights on marketing leadership, AI, regional voices and the future of the profession.

Gabriel Arenshtam, Member Engagement Manager at CMA, breaks down what’s happening this week and how you can get involved.

Access free learning sessions throughout the week – no membership required. Just create your theCMA.ca account to join.

Watch to see what’s ahead.
Explore all events:https://thecma.ca/cma-marketing-week-2026

05/01/2026

CMA Marketing Week brings together regional voices shaping the future of marketing in Canada.

Brittany Ashie, Director of Member Engagement at CMA, breaks down what makes our Montreal and Vancouver events essential this week.

Here’s what she highlights about each event:

Montreal | May 4 | 2:30 p.m. to 6:30 p.m. ET
Explore what makes Quebec’s marketing approach compelling globally – from cultural fluidity to entrepreneurial strategies driving innovation.

Vancouver | May 7 | 8:30 a.m. to 10:45 a.m. PT
Discover how B.C.’s most successful brands stay authentic while competing nationally and the strategic decisions required to maintain brand integrity during expansion.

Watch to see why regional perspectives matter and how CMA elevates the profession across Canada.

Link in bio to register.

12/04/2025

From entry-level marketer to impact-driven leader, Mark’s story shows how curiosity, courage, and a focus on people can transform a career.

In this episode of CMA Connect, Alison Simpson sits down with Mark to unpack the pivotal choices, mentors, and mindset shifts that shaped his path to the C‑suite. Listeners will hear how he learned to translate marketing insight into business strategy, build high-performing teams, and lead through uncertainty.

This conversation is a must-listen for marketers and business leaders who want to broaden their influence, navigate non-linear career moves, and turn their marketing skills into lasting organizational impact.

12/04/2025

From entry-level marketer to impact-driven leader, Mark’s story shows how curiosity, courage, and a focus on people can transform a career.

In this episode of CMA Connect, Alison Simpson sits down with
Mark to unpack the pivotal choices, mentors, and mindset shifts that shaped his path to the C‑suite. Listeners will hear how he learned to translate marketing insight into business strategy, build high-performing teams, and lead through uncertainty.

This conversation is a must-listen for marketers and business leaders who want to broaden their influence, navigate non-linear career moves, and turn their marketing skills into lasting organizational impact.

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416-391-2362

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