Canadian Marketing Association

Canadian Marketing Association Connect, Learn, Grow & Advocate with Canada’s #1 Marketing Association! Stay in touch with MyCMA: http://ow.ly/DKgDN

06/12/2026

“Technology can handle the scale. But humans have to provide the heart.”

Sandra Sanderson, CMO at Empire Company Limited and Sobeys Inc., puts into words something a lot of marketing leaders are feeling right now.

In this clip from CMA Connect, Sandra shares how the role of the marketer is shifting from content creator to intelligence orchestrator – and why protecting human moments, like a master butcher who knows your name, is where brands win or lose in the age of AI.

Watch to hear how she’s thinking about it at Empire.

🎧 Listen now: link in bio

06/09/2026

What if “better” is actually a race to the bottom?

CMA’s Gabriel Arenshtam caught up with keynote speaker Tucker Bryant at CMA Marketing Week for a quick take on why doing the same things better isn’t enough anymore.

Tucker challenges leaders to stop strategic mimicry and find the ideas that AI can’t replicate. His message? Doing Different Things Differently isn’t a gift. It’s a repeatable framework.
Watch to hear why playing it safe might be the riskiest move of all.

Thinking about joining the CMA community?
Explore membership at thecma.ca/membership

06/04/2026

Is AI taking over video production – or is it just a tool in the right hands?
 
CMA’s Gabriel Arenshtam caught up with member Adam Hislop, Commercial Filmmaker at Atomic Spark, for a quick take on one of the most talked-about questions in content creation right now.
 
From how AI is reshaping video production to what it means to be part of the CMA community, Adam shares his honest perspective in under a minute.
 
Watch to hear what he thinks.
Thinking about joining the CMA community?
Explore membership at thecma.ca/membership
 

05/27/2026

The second annual Case for Canada returns with more to celebrate and more to explore.
 
Gabriel Arenshtam, Member Engagement Manager at CMA, shares why June 18 is a date every Canadian marketer should have on their calendar.
 
Explore how Canadian brands are setting a new global standard through AI-driven innovation, authentic storytelling and conscious commerce. This is a moment for the Canadian marketing community to come together and celebrate the profession.
This event also marks the beginning of a new era for CMA – Case for Canada will be the first event to fully come to life in the new CMA brand.
 
Get your tickets before early bird pricing ends on June 3. CMA Members pay $25 (regularly $100). Non-members pay $110 (regularly $175).
 
Secure your seat today: ( In Person ) The Case For Canada Toronto 2026

05/25/2026

“They don’t wait for change. They provoke it.”
 
In the latest episode of CMA Connect, Krisi Packer , Associate Creative Director at VerbalAgenda, breaks down one of the most compelling types of marketing leaders emerging today: the Chief Mutiny Officer.
 
These aren’t reckless rule-breakers. They’re highly calculated, precise and willing to take action before alignment exists using results as proof they were right.
 
And here’s what’s fascinating: Chief Mutiny Officers are one of the rarest species found in Canada.
 
Hear Krisi and Jon Crowley, Partner and Head of Strategy at FUSE Create, unpack the seven emerging types of CMOs reshaping marketing leadership in the latest episode of CMA Connect: Confessions of a CMO.
 
🎧 Listen now: Link in bio.

05/21/2026

What keeps a long-standing CMA member coming back year after year?

CMA’s Gabriel Arenshtam, Member Engagement Manager, chatted with Laura Pearce, Head of Marketing at Google Canada, to find out.

Laura shares why she values being part of the CMA community, what she gets from connecting with fellow marketers and why she looks forward to continuing to share insights on how Google is applying AI and technology in marketing.

This is what CMA membership looks like in practice – industry leaders coming together to learn, share and elevate the profession.

Thinking about joining? Explore CMA membership: Link in bio

05/07/2026

Canada’s creator economy is evolving fast. Are you keeping up?

As the voice of marketers in Canada, CMA brings you CMA Marketing Week: The State of Social Content and Commerce in Canada.

Esther Li from the CMA team breaks down what you’ll learn in this virtual session, where members of CMA’s Social Content and Commerce Committee share what’s top of mind for Canadian marketers navigating creator partnerships, platform changes and emerging social commerce trends.

Whether you’re optimizing existing creator programs or building your social commerce strategy, you’ll leave with actionable intelligence you can implement immediately.
Watch to see what’s shaping the year ahead for influencer marketing in Canada.

May 8 | 11:00 a.m. to 12:30 p.m. ET | Virtual
Free for members and non-members.
Register Now : Link in bio

05/05/2026

AI has lowered the barrier to go to market. The result? A tsunami of marketing that looks professional but says nothing.

Jezreel Millora and Asya Dogruer from the CMA team break down what you’ll learn at CMA Marketing Week: Strategic Clarity in the Age of Infinite Noise.

Learn the foundational questions AI can’t answer for you, where AI actually belongs in your decision-making and the one thing you must lock down before launching any campaign. Walk away with a framework you can apply immediately.

May 8 | 3:00 p.m. to 4:30 p.m. ET | Virtual

Free for members and non-members.
Register: Link in bio

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