The Legends Ride® presented by GEICO Motorcycle is dedicated to bringing rally goers together to raise significant funds for local charities. This event has, since its inception in 2008, raised over half a million dollars for charity and hosted riders from all over the world, in addition to some of the biggest names in television, film, music and motorcycling. Participate in this exhilarating and
unrivaled rally tradition! The Legends Ride was created by the Sturgis Buffalo Chip® to raise significant funds for worthwhile charities in the Black Hills of South Dakota. The goal of the event is to positively impact local youth and preserve the rich heritage and history of motorcycling by uniting the motorcycle, music and entertainment industries, as well as riders from around the world. By galvanizing the generosity and dedication among Legends Ride organizers, sponsors, dignitaries and media, the event continues to create awareness and build broad public support. The Legends Ride begins in the downtown of historic Deadwood, followed by a thrilling ride through the beautiful Black Hills, ending at the Legendary Buffalo Chip where riders will enjoy a private reception and special live auction. The Legends Ride celebrates the spirit and culture of motorcycling while showcasing the generosity and willingness to give amongst riders. Don’t miss your chance to be a part of motorcycling history during the upcoming Legends Ride!
