08/24/2026
When a crisis hits, your brand’s reputation hangs entirely on what you do, and say, in the first 24 hours. But how do you maintain trust when the pressure is on?
We are thrilled to announce our upcoming panel, Trust in the Age of Scrutiny: Crisis Communication for Public & Regulated Sectors.
Join us as top regional communicators pull back the curtain on managing high-stakes situations, maintaining credibility and protecting brand reputation.
Hear from our powerhouse panelists: Pamela Wu, Director of News & Media Relations, UC Davis Health; Doug Johnson, Spokesperson, AAA; Madelyn Bussola, Communications & Outreach Director, Downtown Sacramento Partnership; Vanessa Sapino, Senior Vice President & Partner, FleishmanHillard and Christine McMorrow, Deputy Director, Strategic Communications, California Department of Forestry and Fire Protection (CAL FIRE).
The event takes place Monday, September 21, from 12:00 PM to 1:00 PM at the UC Student and Policy Center. Admission is FREE for Public Relations Society of America (PRSA) members with lunch included, and general admission tickets are available for $25.
Seats are limited for this lunchtime session. Grab your spot today:
https://www.eventbrite.com/e/trust-in-the-age-of-scrutiny-crisis-communication-panel-registration-1997931048549?aff=oddtdtcreator