PRSA California Capital Chapter

PRSA California Capital Chapter California Capital Chapter of the Public Relations Society of America (PRSA Sacramento)

Thank you to our incredible 'Grand Prix' Presenting Sponsor for this year's Influence Awards dinner: Capitol Tech Soluti...
09/25/2026

Thank you to our incredible 'Grand Prix' Presenting Sponsor for this year's Influence Awards dinner: Capitol Tech Solutions!

We could not host our incredible evening celebrating the successes of the PR industry without your support!

Tickets are going quickly. Reserve your seat at the California Automobile Museum on Wednesday, October 14, today: https://www.eventbrite.com/e/1992885185236?aff=oddtdtcreator

Thank you to everyone who joined us for Monday's Trust in the Age of Scrutiny: Crisis Communication for Public & Regulat...
09/23/2026

Thank you to everyone who joined us for Monday's Trust in the Age of Scrutiny: Crisis Communication for Public & Regulated Sectors panel.

From preparation and media relations to stakeholder communications and post-crisis recovery, our panel explored what it takes to protect and maintain trust when organizations face intense public scrutiny. One key takeaway: effective crisis communication starts long before a crisis occurs.

A special thank you to our panelists, Pamela Wu, Doug Johnson, Christine McMorrow, Madelyn Bussola and Vanessa Sapino, for sharing their expertise and perspectives with our attendees.

We appreciate your support and look forward to continuing the conversation at future PRSA California Capital Chapter events.

Congratulations to Shelby Golden, APR, on earning her Accreditation in Public Relations (APR)! 🎉Receiving your APR crede...
09/22/2026

Congratulations to Shelby Golden, APR, on earning her Accreditation in Public Relations (APR)! 🎉

Receiving your APR credential certifies your drive, professionalism and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.

As Shelby shared:
"Earning my APR represents an important point in my growth as a public relations professional. Over the course of my career, I've learned that our greatest value is in building connections and trust with the communities we serve. It's in asking the right questions, understanding the big picture and helping shape the strategy behind what we aim to achieve.

Having the opportunity to share Make This Time Matter! throughout my APR journey made the process truly meaningful since it represents our District philosophy in action. I look forward to applying what I've learned through the APR process as I continue to grow both as a public relations professional and a leader."

Please join us in congratulating Shelby on her dedication and this incredible achievement!

09/15/2026

And that’s a wrap for our 2026 Mentorship Program! But just because 2026 is over doesn’t mean the relationships are too.

Our mentorship connections can last a lifetime, and we’re so thankful for the past several months for the opportunity to learn and grow through this program.

We’re proud to say this year we doubled our involvement with pairings, and look forward to continuing to expand in 2027!

Look for applications for next year’s program to launch later this fall!

ONE WEEK AWAY! Join us for our panel on brand reputation and crisis communications at the UC Student and Policy Center o...
09/14/2026

ONE WEEK AWAY! Join us for our panel on brand reputation and crisis communications at the UC Student and Policy Center on Monday, Sept. 21!

As how we, as communicators, respond to crises change and evolve, hear from some of the Sacramento region's leading communications professionals as they share lessons learned from managing high-profile issues, protecting organizational reputations and building trust when it matters most.

Panelists Include:
🏥Pamela Wu, Director of News & Media Relations, UC Davis Health
🚗Doug Johnson, Spokesperson, AAA
🌇Madelyn Bussola, Communications & Outreach Director, Downtown Sacramento Partnership
💻Vanessa Sapino, Senior Vice President + Partner | Sacramento Market Lead, FleishmanHillard
🔥Christine McMorrow, Deputy Director, Strategic Communications, California Department of Forestry and Fire Protection (CAL FIRE)

Lunch is included, and PRSA members attend free!

It's not too late to reserve your seat: https://www.eventbrite.com/e/trust-in-the-age-of-scrutiny-crisis-communication-panel-registration-1997931048549?aff=oddtdtcreator

The weather may not feel like fall, but we're jumping into sweater weather with a PRSA Fall Mixer at Ella's! This event ...
09/11/2026

The weather may not feel like fall, but we're jumping into sweater weather with a PRSA Fall Mixer at Ella's!

This event is open to all media, advertising, communications, marketing, creative, public relations and social media pros, as well as students eager to connect with the region's best and brightest.

PRSA members attend for free! Come enjoy Ella’s Downtown Happy Hour Sunset Sips drink specials, featuring select beverages for $5, $7, and $9.

Join us NEXT WEEK, on Wednesday, Sept. 16. RSVP here, as space is limited: https://prsa-ccc-fall-2026.eventbrite.com

The Influence Awards dinner is just around the corner, and ticket prices are starting to increase TOMORROW! It's going t...
08/31/2026

The Influence Awards dinner is just around the corner, and ticket prices are starting to increase TOMORROW!

It's going to be an unforgettable night as we celebrate our best communicators in the region. You won't want to miss this year's Influence Awards at the California Automobile Museum on Wednesday, October 14.

Bring the whole team! This year, you can reserve an entire table and enjoy the event together.🎟️: https://www.eventbrite.com/e/2026-prsa-ccc-influence-awards-tickets-1992885185236

When a crisis hits, your brand’s reputation hangs entirely on what you do, and say, in the first 24 hours. But how do yo...
08/24/2026

When a crisis hits, your brand’s reputation hangs entirely on what you do, and say, in the first 24 hours. But how do you maintain trust when the pressure is on?

We are thrilled to announce our upcoming panel, Trust in the Age of Scrutiny: Crisis Communication for Public & Regulated Sectors.

Join us as top regional communicators pull back the curtain on managing high-stakes situations, maintaining credibility and protecting brand reputation.

Hear from our powerhouse panelists: Pamela Wu, Director of News & Media Relations, UC Davis Health; Doug Johnson, Spokesperson, AAA; Madelyn Bussola, Communications & Outreach Director, Downtown Sacramento Partnership; Vanessa Sapino, Senior Vice President & Partner, FleishmanHillard and Christine McMorrow, Deputy Director, Strategic Communications, California Department of Forestry and Fire Protection (CAL FIRE).

The event takes place Monday, September 21, from 12:00 PM to 1:00 PM at the UC Student and Policy Center. Admission is FREE for Public Relations Society of America (PRSA) members with lunch included, and general admission tickets are available for $25.

Seats are limited for this lunchtime session. Grab your spot today:
https://www.eventbrite.com/e/trust-in-the-age-of-scrutiny-crisis-communication-panel-registration-1997931048549?aff=oddtdtcreator

Congratulations to Assembly Delegate Sankalp Sharma on being named one of eight recipients of PRSA’s inaugural Emerging ...
08/20/2026

Congratulations to Assembly Delegate Sankalp Sharma on being named one of eight recipients of PRSA’s inaugural Emerging Professionals Award!

A dedicated PRSA member since his college years, San began his leadership journey with Sacramento State's PRSSA chapter, serving on its communications committee before quickly becoming chapter president. He later took on several national leadership roles within PRSSA, culminating in his service as National President. In 2024, he became the first Sacramento State student to receive PRSSA's Gold Key Award since Erica Johnson earned the honor in 2014. After graduation, he continued his commitment to the profession by joining our local chapter’s Board of Directors while also serving as Senior Counsel for PRSA National.

“I’m honored to be a recipient of the PRSA Emerging Professional Award!” said San. “A special thank you to those who nominated me for this honor and those who deemed me fit! PRSA has been the backbone of my career, whether it be through local support at PRSA CCC, who’ve been supporting me for over 6 years, or at the national level. This award means so much to me and I’m honored to represent Sacramento at this stage.”

Outside of PRSA, San is a Media Relations Coordinator at Visit California. We are proud to celebrate his contributions to the public relations profession and his continued leadership within PRSA!

Launched this year, the PRSA Emerging Professionals Awards recipients will be honored during a special ceremony at ICON.

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Sacramento, CA
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