Project Yellow Light

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Project Yellow Light Project Yellow Light is a scholarship competition designed to bring about change and save lives. Second-place finisher will receive $2,000.
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Project Yellow Light is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage other teens to develop and embrace safe driving habits. The first place winner will receive a scholarship in the amount of $5,000. Third-place finisher will receive $1,000. Here’s what we’re looking for. A video designed to motivate, persuade and encourage teens to not drive distracted. You have a unique opportunity to play a key role in spreading this important message. You can speak to your peers on this subject in a way that adults cannot. The more lives you can impact, the more lives you can save. You have creative license – we want to see your personal expression come through in your video. You can video yourself, a group of people, make a cartoon, do a music video*. Just keep it to a minute or less and make sure it’s in good taste. If you’re interested in applying for the scholarship, you can access the entry form and submit your video on the Apply page. In addition to a scholarship, the winning video will be turned into an Ad Council PSA and will be distributed nationally to 1,600 TV stations. The top two winners will also earn the opportunity to attend a one-day survival skills class at the Skip Barber Racing School. Thank you for being part of the solution. Thank you for helping us save lives.

No tricks, just safe driving! 🚦
10/08/2026

No tricks, just safe driving! 🚦

Stay tuned.... 👀 🚦
09/22/2026

Stay tuned.... 👀 🚦

Happy Positive Thinking Day!!!Stay Positive Behind the Wheel :)
09/13/2026

Happy Positive Thinking Day!!!

Stay Positive Behind the Wheel :)

Have a safe and distraction free weekend!!
09/05/2026

Have a safe and distraction free weekend!!

Meet our intern, Sasha! Thank you for everything you’ve accomplished! 🚦
08/31/2026

Meet our intern, Sasha! Thank you for everything you’ve accomplished! 🚦

Always stay focused especially during the new school year. 🚦
08/27/2026

Always stay focused especially during the new school year. 🚦

Be present, stay focused, and enjoy the new school year! 🚦
08/14/2026

Be present, stay focused, and enjoy the new school year! 🚦

🚦 That’s a wrap on our Project Yellow Light winners! 🎉A huge congratulations to this year's winners, and thank you to ev...
08/06/2026

🚦 That’s a wrap on our Project Yellow Light winners! 🎉

A huge congratulations to this year's winners, and thank you to everyone who entered and helped spread the message of safe driving. 💛

📅 Mark your calendars! Check back on October 31 for details on 2027 submissions. We can't wait to see what you'll create next!

07/21/2026

Congratulations to Benji Johnston from Cedarburg, Wisconsin! 🎉

What a win in the Radio category! 🚦

07/18/2026

Congratulations to Lilwen Fout from Justin, Texas! 🎉

A great win in the Billboard category! 🚦

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Richmond, VA
23219

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