Project Yellow Light is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage other teens to develop and embrace safe driving habits. The first place winner will receive a scholarship in the amount of $5,000. Third-place finisher will receive $1,000. Here’s what we’re looking for. A video designed to motivate, persuade and encourage teens t
o not drive distracted. You have a unique opportunity to play a key role in spreading this important message. You can speak to your peers on this subject in a way that adults cannot. The more lives you can impact, the more lives you can save. You have creative license – we want to see your personal expression come through in your video. You can video yourself, a group of people, make a cartoon, do a music video*. Just keep it to a minute or less and make sure it’s in good taste. If you’re interested in applying for the scholarship, you can access the entry form and submit your video on the Apply page. In addition to a scholarship, the winning video will be turned into an Ad Council PSA and will be distributed nationally to 1,600 TV stations. The top two winners will also earn the opportunity to attend a one-day survival skills class at the Skip Barber Racing School. Thank you for being part of the solution. Thank you for helping us save lives.
