Prime Produce

02/22/2026

Today's Hell's Kitchen and Beyond has been POSTPONED due to weather. Please stay warm and be safe.

11/05/2025

Recently we opened our doors as part of Open House New York & the reactions said it all: “I had no idea all of this was here.” ✨

From the rooftop studio (Fresh Produce Studio) to the meditation library, New Yorkers got to see what happens when creativity, collaboration, and purpose live under one roof.🗽

If you missed it, don’t worry! The door’s still open.
🔗 Tap the link in bio to schedule a tour or learn how to become a member of Prime Produce.
——

10/08/2025

Good vibes, fresh pours 🍻
is serving up craft brews at Café 424 inside Prime Produce - Your new neighborhood hangout spot in Hell’s Kitchen.

📍 Hours to pull up:
Wed–Fri | 4–10 PM
Sat–Sun | 2–8 PM

Come thru for the beer, stay for the community 🌿
——

10/06/2025

Fashion took flight at Prime Produce!
We recently hosted the “Up And Out” Fashion Show, transforming our guildhall into a runway of bold expression, community, and artistry. From the designers to the models, every look carried the spirit of creativity and collaboration that makes NYC🗽so special.

Thank you to everyone who joined us, supported, and shared in this moment of style and culture. Events like this are what keep our community thriving!

🎥

📍 Midtown NYC | 424 W 54th St
💡 Want to bring your vision to life here? Learn more about Prime Produce membership & space rentals via the link in bio.

10/03/2025

What. A. Night. 🙌🏾✨
lit up the stage for Live at Co-Op 54 right here at Prime Produce, and the energy was unreal. Big love to guild member for making it happen!

Great vibes, live music, and community all in one space - exactly what we love to see. Learn more about Prime Produce membership & space rentals via the link in bio 🔗
-—

05/06/2025

Thanks W42st for this turtle-rific coverage of our turtle race last year. Looking forward to the 2025 NYC Charity Turtle Race!

Thirteen turtles and tortoises are set to compete this Sunday in Earthlings.NYC’s second annual turtle race on W54th Street.

02/13/2025

No Lights No Lycra is place for people to come and dance freely in a friendly, non-threatening, drug and alcohol free atmosphere ✨✨It occurs in a dimly lit room: with the lights low people can truly dance 🕺🏿without worrying about what they look like; please do not use your phones on or around the dancefloor. We hope that you relish and enjoy this time to dance 💃🏼independently in the company of others; talking is discouraged.

With the lights out you can dance without worrying about “getting it right”. It’s 60 minutes ⏰ of party classics and tunes to get you moving.

Tickets are $15 🎟️ suggested donation and are mandatory so we do not overfull the dance floor. Please give if you have the means, however, it is important to us that NLNL remains accessible and we will always have space for you regardless of financial situation.
——

02/10/2025

Just in time for Valentine’s Day, is back at Prime produce for ‘The Lover In You’ concert via 🔥

🗓️ 2/13/25
⏰ 7-10 pm EST
🎟️ $25

This week & will be in the building for an unforgettable night of love, talent, and community. Use the link in our bio to get your tickets on Eventbrite 🎟️
——

01/30/2025

Today is the day! The second installment of “Live From CO-OP 54” courtesy of takes place tonight at Prime Produce🗽This is an opportunity to connect with some of the most talented creatives in NYC - Stop by & check out performances from & 🔥🔥🔥

📍424 West 54th St. NY, NY
⏰ Doors Open at 6 pm EST
🎟️ Tix: $25
Use the Link In Our Bio to get your ticket 🎟️
——

01/30/2025

Last night we kicked off our first installment of the Community Spotlight Series! Much love to everybody who attended and shout out to & for sharing the impact your businesses have made and more importantly how instrumental they are for building a sustainable community presence.

Stay tuned for more footage and keep an eye out for our second installment coming soon courtesy of