IAB Tech Lab

06/11/2026

AI didn’t arrive in advertising overnight. The systems powering today’s real-time ad decisions are the result of more than 70 years of advances in computing, machine learning, and automation. At , CEO Anthony Katsur traced the fascinating journey from early AI research to the sub-400 millisecond transactions that fuel modern digital advertising today and offers perspective on where agentic AI may take the industry next. Read more: https://okt.to/p50IcB

A history of AI in advertising and the lessons it can teach us about the need for standards in the agentic advertising future

06/11/2026

's latest explainer video breaks down how AI agents are poised to transform media planning, buying, and ex*****on, and why industry standards are essential to make it all work at scale. Learn how we're building the foundations for a trusted, interoperable agentic future! https://okt.to/nJ3eUR

Tech Lab Explains features short videos explaining how our Standards work and how they drive growth and efficiency for the digital ecosystem

06/09/2026

Join Session 5 of ’s series on June 18 in NYC! Connect with industry leaders, explore real-world agentic use cases, see a demo from BidSwitch, and help shape the roadmap for the second half of 2026. Space is limited, so secure your spot today: https://okt.to/4Bu78d

Following the announcement of our Agentic Roadmap, we are hosting a hands-on in-person Agentic Boot Camp in the Ad Lab in NYC

06/05/2026

Last week hosted our first-ever SOLD-OUT Agentic-themed Summit! Industry leaders came together to explore some of the biggest questions facing the future of the internet, including how AI agents will discover content and interact with brands, publishers, and each other. Check out our recap of the day to learn why standards will play a critical role in shaping this next chapter of the internet—and how you can help build it: https://okt.to/TX93r1

What you missed at the SOLD OUT IAB Tech Lab Summit: Welcome to the Agentic Web on May 28 in NYC

06/04/2026

How do you know which Privacy Enhancing Technologies (PETs) are right for your business? Watch ’s Privacy Lab webinar replay with Rowena Lam and IAB Europe’s Lucio Gagliardi to learn about the evolving PET landscape and our free Privacy Lab tool in action! https://okt.to/tXI3Rx

IAB Tech Lab’s Rowena Lam and IAB Europe’s Lucio Gagliardi, demonstrate Privacy Lab and explain the different types of PETs you can work with

06/01/2026

In privacy we trust, but in the Privacy Lab, we test! Join ’s Rowena Lam and IAB Europe’s Lucio Gagliardi this Wednesday, June 3, to learn about Privacy Enhancing Technologies (PETs), how they work, and how the free Privacy Lab tool can help you assess them for real-world use cases. Sign up today! https://bit.ly/4uLErFG

Join IAB Tech Lab and IAB Europe as they explain Privacy Enhancing Technologies and testing them in the FREE Tech Lab Privacy Lab

05/28/2026

That’s a wrap on 2026! Huge thank you to our sponsors who we could not do this without: KERV.ai, Meta, Optable, Permutive, TheTradeDesk, CoactiveAI, Didomi_io, Ethyca, Fastly, ID5.io, LiveRamp, Mobian, Ogury, Supertab, Zeroma, adops, arcspan, , Lemma, Veylan!

05/28/2026

Closing with one more agency! WPP Media’s Lauren Wetzel joins CEO Anthony Katsur to talk about what WPP unlocks with Agentic and how these opportunities help address fragmentation across marketing. Lauren also explains how they’re building their own buyer agents and view publishers as intelligence partners.

05/28/2026

We can’t forget about privacy! Didomi’s Jeffrey Wheeler highlights a major topic that will need attention: whether consent will become a one-time delegation across all websites and what that experience will look like. If you can customize an interaction with the consumer, then you're much more likely to gain privacy consent on your webpage.