IAB Tech Lab

08/14/2026

But wait, there's more! 's Symposium isn't the only thing happening on the West Coast. We'll also be hosting our Privacy & Identity in Ad Tech Workshop on October 13 in San Francisco. Expect in-depth, hands-on training designed to help you understand identity, data flows, Privacy-Enhancing Technologies (PETs), data clean rooms, and the technical realities behind today's privacy landscape. Interested in both the workshop and the symposium? Great news, we're offering a combo ticket that will save you $300! Register today: https://okt.to/hpPwqL

YOUR team needs to understand how Privacy and Identity work in the Digital Supply Chain. This IAB Tech Lab training will make sure they do

08/13/2026

is headed west! Join us on October 13 in San Francisco for our first West Coast Symposium, where we'll spend the afternoon digging into the technology shaping digital advertising: from Agentic AI and privacy to signal loss and streaming. Through expert presentations, live technical demos, and fireside chats, you'll walk away with the knowledge and tools to put standards into practice. Get your early bird ticket by September 14 for the best price! https://okt.to/c85LRB

IAB Tech Lab’s West Coast Symposium is a half day deep dive into Tech Lab Standards from CTV to Agentic and beyond

08/11/2026

AAMP 2.3 is here! Be among the first to explore the latest updates tomorrow at 's upcoming webinar, Getting Enterprise Ready with AAMP 2.3 to discover the new enterprise-ready capabilities, hear directly from the experts behind the spec, and learn how AAMP is helping shape the next generation of interoperable AI-powered advertising. Register today! https://okt.to/vdZ2EQ

Join Tech Lab's Shailley Singh and Aidan Cardello as they introduce the new enterprise-ready features and use cases supported by AAMP 2.3

08/10/2026

CTV ad formats have grown up! Tune in tomorrow for ’s webinar to learn how the newly finalized CTV Ad Portfolio signaling and guidelines are making high-impact formats like Pause Ads and Menu Ads ready for scale. Hear directly from experts at Rakuten TV, Index Exchange, and Telly as they break down what these standards mean for publishers, platforms, and buyers and how to start implementing them today: https://okt.to/0234uE

Telly, Index Exchange, and Rakuten TV join IAB Tech Lab to review the newly finalized CTV Ad Format signaling including Menu and Pause Ads

07/30/2026

Missed or want to rewatch ’s webinar on the Prediction Economy presented by Databricks? The replay is now live! Learn how open data and AI are reshaping media and advertising and see live demos of agentic media buying, AI-powered ad sales, and predictive measurement in action. Watch now: https://okt.to/Guw2Ez

Databricks and IAB Tech Lab explain how open data and AI are shifting media from capturing attention to predicting real business outcomes.

07/29/2026

CTV Ad Formats Grow Up! Learn how the newly finalized CTV Ad Portfolio signaling and guidelines are making it easier to buy, sell, and scale innovative CTV ad formats like Pause Ads and Menu Ads. Hear directly from experts at Rakuten TV, Index Exchange, and Telly as they share practical guidance for implementing these new standards and preparing your platforms for the next generation of streaming advertising. Register today! https://okt.to/NnguQS

Telly, Index Exchange, and Rakuten TV join IAB Tech Lab to review the newly finalized CTV Ad Format signaling including Menu and Pause Ads

07/28/2026

🚨 Last chance to register! Join and Databricks’s Amanda Baker, Luke Barnes, Khushboo Beniwal, Joe Hu, Will Simpson, and Sridhar Sundaresan tomorrow to explore how AI agents and open, interoperable data are reshaping the future of media and advertising, then see it all in action with live demos of Agentic Media Buying & Selling, Agentic Ad Sales, and AI-powered predictive measurement. Don't miss out: https://okt.to/8udVA7

07/28/2026

Streaming and CTV are evolving fast, and Ad Ops teams are at the center of making it all work. Join us on August 6 for 's Ad Ops Workshop where we'll tackle Agentic AI for CTV operations, creative readiness automation, OM SDK Device Attestation, and the next steps for operationalizing the CTV Ad Portfolio. This interactive, member-exclusive workshop has very limited seating, so request your spot today: https://okt.to/UOhdv6

This Workshop is a Tech Lab Member exclusive for Ad Ops Leaders CTV covering Agentic, New Ad Formats and LEAP

07/27/2026

Join and this Wednesday as we explore how AI, trusted data, and open standards are reshaping the future of media and advertising. Discover why the Prediction Economy is redefining value creation, see live demos of agentic media buying, AI-powered ad sales, and predictive measurement, and learn why interoperable data is the foundation for the next generation of AI-driven advertising. Register now and don't miss it: https://okt.to/NXlztK

Join Databricks and IAB Tech Lab to learn how open data and AI are shifting media from capturing attention to predicting real business outcomes.

07/27/2026

Congratulations to Bedrock Streaming for achieving ’s Open Measurement re-certification for Mobile App!