JSS Shochu

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On a mission to introduce shochu and awamori to the world. 🇯🇵

09/04/2026

Exploring Kuma Shochu 🥃

Kuma Shochu is a traditional Japanese rice shochu made exclusively in the Hitoyoshi-Kuma region of Kumamoto.

Recognized as a Geographical Indication (GI) product, Kuma Shochu reflects over 500 years of craftsmanship, premium rice, and pure water—capturing the authentic spirit of its region.

Explore the tradition. Taste the heritage.

09/02/2026

Discover the Craft Behind Satsuma Shochu.

Exploring Satsuma Shochu? Start by getting to know the distilleries behind it.

In this post, we're highlighting three distilleries:
-Hombo Distillery
-Hamada Distillery
-Satsuma Distillery

Although they all produce Satsuma Shochu, each distillery has its own approach, flavor profile, and traditions passed down through generations! ✨

08/31/2026

Exploring Satsuma Shochu 🥃

Satsuma Shochu is a traditional Japanese sweet potato shochu crafted exclusively in Kagoshima Prefecture, historically known as Satsuma.

Recognized as a Geographical Indication (GI), it is made using locally grown Kagoshima sweet potatoes and rice koji or sweet potato koji, then distilled and bottled within the region.

Known for its rich aroma, earthy, and deep character shaped by Kagoshima’s unique climate and volcanic soil.

Explore the tradition. Taste the heritage.

08/28/2026

The secret behind Honkaku Shochu is "Koji".

For more than 500 years, shochu production has evolved alongside Japan's climate and culture—from yellow koji to black koji, and later to white koji. Each type of koji contributes not only to the aroma and flavor of shochu, but also reflects the evolution of Japan's distilling tradition🌾

Every glass of authentic shochu carries centuries of craftsmanship, fermentation, and innovation.

08/26/2026

What Is Honkaku Shochu? 🥃

Shochu is broadly classified into two types based on the distillation method:

-Single Distilled Shochu
-Continuous Distilled Shochu

"Honkaku" means "Authentic" and has over 500 years of history in spirits.
It is made through a single distillation process, preserving the natural aromas and flavors of ingredients such as sweet potato, barley, rice, buckwheat, and brown sugar using koji.

Its unique character comes from the harmony of ingredients, koji, the craftsmanship of distillers, and the climate of each region.

08/24/2026

Discover the Craft Behind Iki Shochu.

Exploring Iki Shochu? Start by getting to know the distilleries behind it.

In this post, we're highlighting three distilleries:
-Genkai Distillery
-Ikinokura Distillery
-Omoya Distillery

Although they all produce Iki Shochu, each distillery has its own approach, flavor profile, and traditions passed down through generations! ✨

08/21/2026

Exploring Iki Shochu 🥃

Iki Shochu is a traditional Japanese barley shochu crafted exclusively on Iki Island in Nagasaki Prefecture.

Recognized as a Geographical Indication (GI), it is made using Iki’s unique traditional method—combining one-third rice koji and two-thirds barley—to create its signature smooth sweetness and rich aroma.

Explore the tradition. Taste the heritage.

06/07/2026

Calling All Bartenders!

Explore 25 different Honkaku Shochu brands at the JSS Booth during BCB.

Let’s discover Shochu by category:

🍠 SWEET POTATO SHOCHU (IMO)
Bold • Aromatic • Distinctive

• Rich texture and deep umami
• Notes of tropical fruit, roasted sweet potato, citrus, florals, and spice
• Ideal for spirit-forward cocktails, Old Fashioned riffs, and food pairing

Featured Brands:

• Tomino Hozan — Nishi Shuzo (Kagoshima)
24% ABV • Yellow Koji
Imported by MTC Sake
https://m.youtube.com/watch?v=diQg9pqTF6w&ra=m

• Purple & Pear — Koya Shuzo (Miyazaki)
38% ABV • Black Koji
Imported by Kome Collective

https://m.youtube.com/watch?v=dcfV5l3ww1g&pp=ygUNS3lveWEgc2hvY2h1IA%3D%3D&ra=m

• Colorful — Shoro Shuzo (Miyazaki) 30% ABV• White&Black Koji

• Kirishima No8- Kirishima Shuzo (Miyazaki) 25% ABV

Stop by and experience the diversity of Japan’s traditional single-distilled spirit. Also try to

Shochu
Sweet Potato Shochu

06/04/2026

Curious why Shochu is rising globally?

Following its recognition as a Top 10 bestselling spirit category in the world’s leading bars by the Drinks International Cocktail Report 2026, Shochu is gaining attention from bartenders, sommeliers, and beverage professionals worldwide.

Now is your chance to discover why.

Join us at Bar Convent Brooklyn and explore 25+ expressions of Honkaku Shochu & Awamori from across Japan.

🥃 Sweet Potato
🥃 Barley
🥃 Rice
🥃 Kokuto Sugar
🥃 Awamori

Meet producers from Japan, explore cocktail possibilities, and experience one of the fastest-rising spirit categories behind the bar.

📍 BCB Brooklyn 2026
📅 June 9–10
📌 Booth 7-BW-517

06/02/2026

🚨 Shochu Has Entered the Global Top 10 🚨

According to the Drinks International Cocktail Report 2026, Shochu is now ranked the #9 bestselling spirit category in many of the world’s leading bars.

The report highlights Shochu’s growing global appeal, versatility in cocktails, and increasing presence beyond Japan — ranking ahead of Pisco in this year’s survey and entering the industry’s Top 10 spirits list.

For centuries, Shochu has remained one of Japan’s best-kept secrets.

Now the world’s top bars are paying attention.

HonkakuShochu DrinkJapan Awamori DrinksInternational

Address

387 Park Avenue S Fl5
New York, NY

Website

http://shochu.guide/

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