JSS Shochu

On a mission to introduce shochu and awamori to the world. 🇯🇵

06/07/2026

Calling All Bartenders!

Explore 25 different Honkaku Shochu brands at the JSS Booth during BCB.

Let’s discover Shochu by category:

🍠 SWEET POTATO SHOCHU (IMO)
Bold • Aromatic • Distinctive

• Rich texture and deep umami
• Notes of tropical fruit, roasted sweet potato, citrus, florals, and spice
• Ideal for spirit-forward cocktails, Old Fashioned riffs, and food pairing

Featured Brands:

• Tomino Hozan — Nishi Shuzo (Kagoshima)
24% ABV • Yellow Koji
Imported by MTC Sake
https://m.youtube.com/watch?v=diQg9pqTF6w&ra=m

• Purple & Pear — Koya Shuzo (Miyazaki)
38% ABV • Black Koji
Imported by Kome Collective

https://m.youtube.com/watch?v=dcfV5l3ww1g&pp=ygUNS3lveWEgc2hvY2h1IA%3D%3D&ra=m

• Colorful — Shoro Shuzo (Miyazaki) 30% ABV• White&Black Koji

• Kirishima No8- Kirishima Shuzo (Miyazaki) 25% ABV

Stop by and experience the diversity of Japan’s traditional single-distilled spirit. Also try to

Shochu
Sweet Potato Shochu

06/04/2026

Curious why Shochu is rising globally?

Following its recognition as a Top 10 bestselling spirit category in the world’s leading bars by the Drinks International Cocktail Report 2026, Shochu is gaining attention from bartenders, sommeliers, and beverage professionals worldwide.

Now is your chance to discover why.

Join us at Bar Convent Brooklyn and explore 25+ expressions of Honkaku Shochu & Awamori from across Japan.

🥃 Sweet Potato
🥃 Barley
🥃 Rice
🥃 Kokuto Sugar
🥃 Awamori

Meet producers from Japan, explore cocktail possibilities, and experience one of the fastest-rising spirit categories behind the bar.

📍 BCB Brooklyn 2026
📅 June 9–10
📌 Booth 7-BW-517

06/02/2026

🚨 Shochu Has Entered the Global Top 10 🚨

According to the Drinks International Cocktail Report 2026, Shochu is now ranked the #9 bestselling spirit category in many of the world’s leading bars.

The report highlights Shochu’s growing global appeal, versatility in cocktails, and increasing presence beyond Japan — ranking ahead of Pisco in this year’s survey and entering the industry’s Top 10 spirits list.

For centuries, Shochu has remained one of Japan’s best-kept secrets.

Now the world’s top bars are paying attention.

HonkakuShochu DrinkJapan Awamori DrinksInternational

Address

387 Park Avenue S Fl5
New York, NY

Website

http://shochu.guide/

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