Association for Accounting Marketing (AAM)

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Association for Accounting Marketing (AAM) Association for Accounting Marketing (AAM) members are responsible for marketing & business developme

The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.

AI and automation can make marketing faster and more efficient. But how do we make sure our communications still sound l...
10/12/2026

AI and automation can make marketing faster and more efficient. But how do we make sure our communications still sound like us?

That’s what we’re talking about during our November 3 AAM High! webinar, Techniques for Marketing Authenticity: Being Human!

Dawn Wagenaar and Christine Nelson of Ingenuity Marketing Group will share ideas for maintaining an authentic brand voice, avoiding “AI slop” and balancing new technology with the human connection great marketing still depends on.

📅 November 3 | 1:00–2:00 p.m. ET

Save your seat: https://aag.memberclicks.net/11-3-2026 #/

The stories and experiences that shape our communities are richer when more voices are part of them. On Indigenous Peopl...
10/12/2026

The stories and experiences that shape our communities are richer when more voices are part of them. On Indigenous Peoples’ Day, AAM honors the histories, cultures and living traditions of Indigenous peoples and communities. May today encourage each of us to listen with curiosity, learn with respect and continue building professional spaces where different experiences are welcomed.

A CRM is only valuable if people actually use it.In a recent episode of the Amplify podcast, Nikki Bergeson shares what ...
10/09/2026

A CRM is only valuable if people actually use it.

In a recent episode of the Amplify podcast, Nikki Bergeson shares what she’s learned about making CRM work for busy professionals, from improving pipeline visibility to using better data for smarter marketing.

She also explains how CRM can help firms manage risk, protect client relationships and build a stronger case for leadership buy-in.

Read the key takeaways: https://accountingmarketing.org/crm-that-actually-drives-growth-lessons-from-uhys-business-development-and-sales-expert/

They interviewed well. They said all the right things. But are they the right sales hire for your firm?Making the wrong ...
10/08/2026

They interviewed well. They said all the right things. But are they the right sales hire for your firm?

Making the wrong sales hire can cost more than salary. It can mean stalled opportunities, internal frustration and delayed growth.

Join us October 21 for an interactive conversation with Jeff Tillman, Angel Morgan, and Amy Franko about what accounting firms need to get right when hiring sales professionals, including:

• Hiring strategy and role expectations
• A more disciplined interview process
• Realistic ramp-up time and performance goals
• The support new hires need to succeed

📅 October 21 | 1–2 p.m. ET

Bring your questions and learn from growth leaders who have navigated these decisions firsthand.

Register: https://aag.memberclicks.net/10-21-2026

Know someone who should be part of the conversation? Share this with a colleague or your team.

Most accounting firms are only scratching the surface of what HubSpot can do.If you want your CRM to support growth inst...
10/07/2026

Most accounting firms are only scratching the surface of what HubSpot can do.

If you want your CRM to support growth instead of creating extra work, don't miss Unlock Your HubSpot Potential on October 22.

Practical demonstrations. Real accounting firm use cases. Ideas you can implement right away. Register now!

Register: https://aag.memberclicks.net/10-22-2026

🏆 Congratulations to Doeren Mayhew, winner of the 2026 AAM-MAA in the category of Events – Budget Below $24,999!This awa...
10/06/2026

🏆 Congratulations to Doeren Mayhew, winner of the 2026 AAM-MAA in the category of Events – Budget Below $24,999!

This award category recognizes exceptional event experiences delivered with creativity, efficiency, and strategic impact. Congratulations to the entire team.

10/06/2026

"A broader, more connected view of growth."

- Gabe Tevrizian, Director of Growth at Councilor, on AAG expanding on the view of growth in firms.

It’s time to renew for 2027! 🎉A new year brings a new name and even more ways to grow together.Renew your membership and...
10/05/2026

It’s time to renew for 2027! 🎉

A new year brings a new name and even more ways to grow together.

Renew your membership and officially join the Association for Accounting Growth (AAG). It’s the same community you know and value, with more opportunities to learn, connect, share and grow.

The community you know. More ways to grow.

Renew today 👉 https://aag.memberclicks.net/dues-renewal

The tools we use to market our firms are changing quickly, but the need to connect with people isn’t.Join us November 3 ...
10/02/2026

The tools we use to market our firms are changing quickly, but the need to connect with people isn’t.

Join us November 3 for Techniques for Marketing Authenticity: Being Human! with Dawn Wagenaar and Christine Nelson of Ingenuity Marketing Group.

Together, we’ll talk about keeping your marketing authentic while taking advantage of AI, automation and digital tools. From finding the right brand voice to avoiding “AI slop” and showcasing the real people behind your firm, you’ll leave with ideas for bringing more humanity into your communications.

And bring your questions! There will be plenty to discuss.

📅 November 3
⏰ 1:00–2:00 p.m. ET

Register here: https://aag.memberclicks.net/11-3-2026 #/

Hiring a sales professional can be a major investment in your firm’s growth, but a strong interview is only one piece of...
10/01/2026

Hiring a sales professional can be a major investment in your firm’s growth, but a strong interview is only one piece of the puzzle.

Join us October 21 for an interactive roundtable with Jeff Tillman, Angel Morgan and Amy Franko as they share what accounting firms need to consider when hiring sales professionals, from building a stronger hiring strategy and interview process to setting realistic expectations and supporting new hires after they come on board.

They’ll also explore how these decisions can look different depending on your firm’s size and growth goals.

📅 October 21
🕐 1–2 p.m. ET

Bring your questions and join the conversation.

Register: https://aag.memberclicks.net/10-21-2026

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201 East Main Street, Suite 1405
Lexington, KY
40507

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