Association for Accounting Marketing (AAM)

Association for Accounting Marketing (AAM) Association for Accounting Marketing (AAM) members are responsible for marketing & business developme

The Association for Accounting Marketing (AAM) is a national trade association and a one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firm marketing and sales professionals, partners, firm administrators, and representatives of businesses offering products and services to the accounting industry and marketing professionals.

Client experience is not a soft skill. In this webinar, The CX Advantage: How Client Experience Powers Performance and P...
08/21/2026

Client experience is not a soft skill.

In this webinar, The CX Advantage: How Client Experience Powers Performance and Profitability, Jen Hertzig stresses the importance of creating meaningful experiences with your clients that differentiate your organization from the masses.

Attendees will learn the components of a successful CX strategy and how to connect client experience initiatives to measurable business outcomes.

When: September 10, 2026 @ 1:00–2:00 PM Eastern Time
Register: https://aam.memberclicks.net/09-10-2026

Don’t miss this opportunity to turn client experience into a true competitive advantage.

🏆 Congratulations to RKL LLP, winner of the 2026 AAM-MAA in the category of Client Experience!This award category honors...
08/21/2026

🏆 Congratulations to RKL LLP, winner of the 2026 AAM-MAA in the category of Client Experience!

This award category honors firms that create meaningful, innovative experiences that strengthen client relationships and deliver lasting value. Congratulations on this well-deserved recognition.

Please join us in welcoming our newest Affiliate Marketplace member, Thruline Agency! 🎉Thruline Agency helps small profe...
08/20/2026

Please join us in welcoming our newest Affiliate Marketplace member, Thruline Agency! 🎉

Thruline Agency helps small professional services firms build focused, sustainable marketing strategies that go beyond relying solely on referrals. Through practical, right-sized strategies and content that speaks directly to clients’ needs, Thruline helps firms build authority to reach the right prospects. Founded on clarity, pragmatism, and client independence, Thruline believes the best marketing strategy is one your team will actually use.

We’re excited to have Thruline Agency as part of the Affiliate Marketplace community! Welcome! 👋

☀️ Don’t let summer pass without investing in your growth.Join AAM to build new skills, strengthen your leadership, stay...
08/20/2026

☀️ Don’t let summer pass without investing in your growth.

Join AAM to build new skills, strengthen your leadership, stay ahead of industry trends, and connect with peers who understand your role.

Join by August 31 and receive:
✔️ Waived $50 initiation fee
✔️ 50% off the 2025–2026 AAM Marketing Budget Benchmark Study

Too many accounting firms sound the same. The same messaging. The same proposals. The same follow-up.AAM High! presents ...
08/19/2026

Too many accounting firms sound the same. The same messaging. The same proposals. The same follow-up.

AAM High! presents The Beige Wall of Accounting Sales: A Conversation about Standing Out, to learn how leading business development professionals are breaking through the noise and creating memorable buyer experiences.

You’ll get practical ideas for opening more doors, standing out in competitive pursuits, strengthening client relationships, and turning new clients into long-term advocates.

Join Stefania DeMarco of Uniqus and moderator Angel Morgan of Cherry Bekaert for an interactive conversation on making your firm and approach, more memorable.

When: August 27 | 1:00–2:00 PM ET

If standing out is a priority for your firm, this is a conversation you won’t want to miss.

Register today: https://aam.memberclicks.net/08-27-2026 #/

Ready to put AI to work inside your marketing department?Learn how to build, test, and improve an AI-powered marketing a...
08/18/2026

Ready to put AI to work inside your marketing department?

Learn how to build, test, and improve an AI-powered marketing agent using Microsoft Copilot Studio. You'll gain practical experience creating automation that can support real marketing workflows and leave with tools to continue developing agents after the workshop.

Required before attending: Complete the pre-work and verify access to Microsoft 365, Copilot Studio, Power Automate, your Power Platform environment, and OneDrive or SharePoint.

Many firms are investing in leadership development. Marketing and business development should be part of that conversati...
08/17/2026

Many firms are investing in leadership development. Marketing and business development should be part of that conversation.

In this Learning Lab, you'll see how one firm built a successful internal training program, how AI supports the process, and how participation is measured over time.

You'll leave with practical ideas, and three complete class presentations, to help you bring a similar program to your own firm.

Register now while space is available: https://aam.memberclicks.net/09-22-2026 #/

🏆 Congratulations to Sponsel CPA Group, winner of the 2026 AAM-MAA in the category of Advertising Campaign!This award ca...
08/14/2026

🏆 Congratulations to Sponsel CPA Group, winner of the 2026 AAM-MAA in the category of Advertising Campaign!

This award category recognizes outstanding creativity, strategy, and ex*****on in advertising that advances firm goals and strengthens brand visibility. Congratulations to the entire team on this exceptional achievement.

If your firm wants more professionals involved in marketing and business development, having a plan matters.Join us to l...
08/13/2026

If your firm wants more professionals involved in marketing and business development, having a plan matters.

Join us to learn how Kernutt Stokes built its KS Marketing Academy and how the program has helped engage more than 75% of staff in marketing and business development activities.

You'll also receive three complete class presentations that you can customize for your own firm.

If this is a priority for your team this year, now is a great time to gather ideas you can put into practice.

Register today: https://aam.memberclicks.net/09-22-2026 #/

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201 East Main Street, Suite 1405
Lexington, KY
40507

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