The Jennifer Claire Moore Foundation

The Jennifer Claire Moore Foundation Gathering Goodness. Spreading Hope. In 2009, 17 schools in Baldwin County had Peer Helper programs.

The Foundation was named in honor and memory of Jennifer Claire Moore, a 16 year old high school student who lost her life to su***de in 1997. Jennifer’s family wanted to enable all young people to have access to assistance, understanding and positive reinforcement when they needed it. In the hope that something good could develop from the tragic circumstances of her passing, her family founded th

e Jennifer Claire Moore Foundation in 1998. The Foundation’s first act was establishing two Peer Helper programs at Bayside Academy and Foley High School both of which Jennifer attended. These programs trained teens to identify the signs of depression and su***de in their peers as well as how to support those individuals in getting professional assistance. Since the student and faculty responses were positive about the program, the Foundation proceeded to learn more about how to improve and add the program in other Baldwin County schools. By 2011, the Peer Helper program nearly doubled to 33 schools due to the enthusiastic support of Superintendent Dr. Alan Lee. Today, there are 51 schools partnered with the Jennifer Claire Moore Foundation to have Peer Helper programs serving a population of over 35,000 K-12 students in Baldwin County Public Schools, Bayside Academy, Saint Benedict Catholic School, Christ The King Catholic School and, Saint Michael’s Catholic High School and Snook Christian Academy. Su***de prevention is still a critical issue that is addressed by the program; however, many more emotional, societal, and educational issues are now additionally a focus of Peer Helpers in their respective schools. The Foundation’s greatest success is the dedication of the Peer Program Coordinators and the ingenuity of the Peer Helper students. They have found countless ways to care for, support and positively impact the lives of thousands of Baldwin County youth with a continuum of care that can reach from kindergarten through high school. They consistently develop new ideas to assist the students in their schools. One Peer Helper has gone on to graduate from college and return to Baldwin County as a teacher and Peer Program Coordinator. Over the past few years, the Foundation has increased the quality of the trainings provided to coordinators and Peer Helper students. We have also increased the involvement of the coordinators and students with workgroups and planning committees to ensure the Foundation is meeting the needs of our youth today. Jennifer’s mother, Frances Holk Moore Jones, is Co-Founder and President of the Foundation. Some of Jennifer’s happiest times are memorialized in the portrait with her horse, Ed. Jennifer’s favorite color was purple, and you will see a little bit of purple in all of the Foundation’s materials. Thousands of students have been helped by the Peer Helper program over the years and in honor of Jennifer, thousands more will be helped in the years to come.

🚗 A Massive Shoutout to Lad Drago - State Farm! 🚗We are beyond excited to recognize Lad Drago State Farm Insurance Agent...
06/19/2026

🚗 A Massive Shoutout to Lad Drago - State Farm! 🚗
We are beyond excited to recognize Lad Drago State Farm Insurance Agent as an official Role Model Sponsor for the Jennifer Claire Moore Foundation’s 28th Annual Professional Rodeo!
Serving Mobile and Baldwin Counties for over two decades, Lad has been a dedicated State Farm Agent in Spanish Fort and Daphne since 2006. From auto and home policies to life and small business insurance, Lad and his team focus on helping local families customize coverage to protect what matters most. He is also deeply involved in the community, having served as a board member for the Thomas Hospital Foundation and the Eastern Shore Chamber of Commerce.

🤠 Join the Festivities! Don't miss out on the fun August 6-8 at the City of Robertsdale's Arena! Trot on over to our website today to grab your tickets, sign up to volunteer, or learn how your business can join our amazing lineup of 2026 sponsors.

🤠 Vendor applications are now open for the 28th Annual Professional Rodeo! Don't miss your chance to be part of one of B...
06/18/2026

🤠 Vendor applications are now open for the 28th Annual Professional Rodeo! Don't miss your chance to be part of one of Baldwin County's favorite traditions!

Apply today at jennifermoorefoundation.com

🤠 Thank You, Craft Family Foundation! 🤠We are proud to recognize the Craft Family Foundation as a Gold Event Sponsor of ...
06/17/2026

🤠 Thank You, Craft Family Foundation! 🤠

We are proud to recognize the Craft Family Foundation as a Gold Event Sponsor of the 28th Annual Jennifer Claire Moore Foundation Professional Rodeo!

Based right here on the Eastern Shore, the Craft Family Foundation has a long history of investing in organizations that strengthen our community through education, youth programs, and charitable initiatives. Their commitment to making a difference in the lives of Baldwin County families helps create opportunities for future generations to thrive.

Because of supporters like the Craft Family Foundation, the rodeo continues to fund programs that promote youth mental health, resilience, and hope throughout our community.

Thank you for standing with JCMF and helping us make a lasting impact—one ride, one child, and one family at a time.

06/16/2026

GIRL. Have you signed up for the Queens Competition yet?!

Applications are open until July 7th.

INTERVIEWS: July 14
HORSEMANSHIP: July 16

For applications and more information visit the link in our bio or go to jennifermoorefoundation.com

Thank you SO much to Sandy Sansing Dealerships for sponsoring this years competition! We could not continue to bring these wonderful events to our community without the help of our committed and local sponsors!

🚑 Sending Our Deepest Gratitude to Pafford EMS! 🚑We are absolutely delighted to share that Pafford Emergency Medical Ser...
06/15/2026

🚑 Sending Our Deepest Gratitude to Pafford EMS! 🚑
We are absolutely delighted to share that Pafford Emergency Medical Services is officially partnering with the Jennifer Claire Moore Foundation as a Role Model Sponsor for our 28th Annual Professional Rodeo!
With 58 years of dedicated service, Pafford EMS provides top-tier, life-saving care. Recently recognized with the national EMS Career Service of the Year award, their highly trained teams handle everything from 9-1-1 emergency response and long-distance medical transport to critical care helicopter services and special event standby.
Generous community partners like Pafford EMS make our work possible. Their invaluable contribution helps us deliver essential programs, resources, and services that uplift the social and emotional well-being of youth across Baldwin County.
🤠 Join the Action! Don't miss the ultimate family weekend August 6-8 at the City of Robertsdale Arena!
Visit our website today to purchase your rodeo tickets, sign up for volunteer opportunities, or find out how your business can join our incredible lineup of 2026 sponsors

🏖️ A Huge Thank You to Ike's Beach Service! 🏖️Thank you so much to Ike's Beach Service for supporting the Jennifer Clair...
06/12/2026

🏖️ A Huge Thank You to Ike's Beach Service! 🏖️
Thank you so much to Ike's Beach Service for supporting the Jennifer Claire Moore Foundation as an official Role Model Sponsor for the 28th Annual Professional Rodeo!
For over 40 years, Ike's Beach Service has been Alabama's best in beach recreation. Whether you need comfortable wooden beach chairs and commercial umbrellas delivered directly to you, or you're looking for adventure with parasailing, banana boat rides, and paddleboard rentals, their friendly staff has everything you need for the perfect day on the Gulf Coast.

🤠 Ready for the Rodeo? Head over to our website today to secure your rodeo tickets, explore volunteer opportunities, or learn how your business can become a 2026 sponsor. We can't wait to see you August 6-8 at the City of Robertsdale Arena!

This year's official JCMF Professional Rodeo t-shirts and hats are here and ready to become your new favorite rodeo gear...
06/11/2026

This year's official JCMF Professional Rodeo t-shirts and hats are here and ready to become your new favorite rodeo gear! Shout out to Costa Print for always getting us the best lookin' merch.

The deadline to get YOUR LOGO on the t-shirt is JUNE 20th!! DM us if you're ready to show your support.

Merchandise will be available for purchase on-site during the 28th Annual JCMF Professional Rodeo, August 6-8. Grab yours while supplies last and show your support for JCMF all year long.

Don't have your tickets yet? Get them online at jennifermoorefoundation.com and make plans to join us for three nights of rodeo action, family fun, and community impact!

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🏗️ A Huge Thank You to GeoCon Engineering! 🏗️Thank you so much to GeoCon Engineering & Materials Testing, Inc.  for supp...
06/10/2026

🏗️ A Huge Thank You to GeoCon Engineering! 🏗️
Thank you so much to GeoCon Engineering & Materials Testing, Inc. for supporting the Jennifer Claire Moore Foundation as an official Role Model Sponsor for the 28th Annual Professional Rodeo!
Serving Alabama, Florida, Louisiana, and Mississippi, GeoCon Engineering is a leading provider of geotechnical engineering and construction material testing. Whether they are assessing soil conditions for a residential foundation or monitoring construction for a large commercial build, their team provides reliable, cost-effective solutions to keep your projects safe and stable.
Sponsors like GeoCon Engineering are vital to our mission, helping us fund the programs, services, and resources across Baldwin County that champion the social and emotional well-being of our youth.

🤠 Ready to Saddle Up? Head over to our website today to secure your rodeo tickets, explore volunteer opportunities, or learn how your business can become a 2026 sponsor. We can't wait to see you August 6-8 at the City of Robertsdale's Arena!

📈 A Huge Thank You to Charles Schwab! 📈We are absolutely thrilled to announce that the Charles Schwab independent branch...
06/09/2026

📈 A Huge Thank You to Charles Schwab! 📈
We are absolutely thrilled to announce that the Charles Schwab independent branch in Spanish Fort is an official Role Model Sponsor for the Jennifer Claire Moore Foundation’s 28th Annual Professional Rodeo!
Located right here in Baldwin County, the Spanish Fort Charles Schwab team is dedicated to helping you reach your financial goals. Whether you are looking for financial planning, wealth management, or investment services, their consultants offer tailored solutions to ensure your financial strategy aligns with what matters most to you and your family.

🤠 Get Involved! Head over to our website today to grab your rodeo tickets, explore volunteer opportunities, or learn how you can become a 2026 sponsor. We can't wait to see you August 6-8!

Address

21111 Highway 181
Fairhope, AL
36532

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+12519713633

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