The Jennifer Claire Moore Foundation

The Jennifer Claire Moore Foundation Gathering Goodness. Spreading Hope. In 2009, 17 schools in Baldwin County had Peer Helper programs.

The Foundation was named in honor and memory of Jennifer Claire Moore, a 16 year old high school student who lost her life to su***de in 1997. Jennifer’s family wanted to enable all young people to have access to assistance, understanding and positive reinforcement when they needed it. In the hope that something good could develop from the tragic circumstances of her passing, her family founded th

e Jennifer Claire Moore Foundation in 1998. The Foundation’s first act was establishing two Peer Helper programs at Bayside Academy and Foley High School both of which Jennifer attended. These programs trained teens to identify the signs of depression and su***de in their peers as well as how to support those individuals in getting professional assistance. Since the student and faculty responses were positive about the program, the Foundation proceeded to learn more about how to improve and add the program in other Baldwin County schools. By 2011, the Peer Helper program nearly doubled to 33 schools due to the enthusiastic support of Superintendent Dr. Alan Lee. Today, there are 51 schools partnered with the Jennifer Claire Moore Foundation to have Peer Helper programs serving a population of over 35,000 K-12 students in Baldwin County Public Schools, Bayside Academy, Saint Benedict Catholic School, Christ The King Catholic School and, Saint Michael’s Catholic High School and Snook Christian Academy. Su***de prevention is still a critical issue that is addressed by the program; however, many more emotional, societal, and educational issues are now additionally a focus of Peer Helpers in their respective schools. The Foundation’s greatest success is the dedication of the Peer Program Coordinators and the ingenuity of the Peer Helper students. They have found countless ways to care for, support and positively impact the lives of thousands of Baldwin County youth with a continuum of care that can reach from kindergarten through high school. They consistently develop new ideas to assist the students in their schools. One Peer Helper has gone on to graduate from college and return to Baldwin County as a teacher and Peer Program Coordinator. Over the past few years, the Foundation has increased the quality of the trainings provided to coordinators and Peer Helper students. We have also increased the involvement of the coordinators and students with workgroups and planning committees to ensure the Foundation is meeting the needs of our youth today. Jennifer’s mother, Frances Holk Moore Jones, is Co-Founder and President of the Foundation. Some of Jennifer’s happiest times are memorialized in the portrait with her horse, Ed. Jennifer’s favorite color was purple, and you will see a little bit of purple in all of the Foundation’s materials. Thousands of students have been helped by the Peer Helper program over the years and in honor of Jennifer, thousands more will be helped in the years to come.

09/01/2026

You don’t have to be a mental health professional to make a difference. 💜

Youth Mental Health First Aid gives adults the knowledge, confidence, and practical skills to recognize when a young person may be struggling and know how to respond.

Join us September 16 for this one-day certification training. Lunch and materials are included, and the first 10 registrants receive $30 off with code YMHFA30!

There are only 25 spots available, so don’t wait to register.

👉 Learn more and reserve your spot at jennifermoorefoundation.com

THE 2026 PEER HELPER T-SHIRT IS HERE!This year’s message says it all:Kindness is Contagious.Small Acts. Big Impact.Show ...
08/30/2026

THE 2026 PEER HELPER T-SHIRT IS HERE!

This year’s message says it all:

Kindness is Contagious.
Small Acts. Big Impact.

Show your Peer Helper pride and help support Peer Helpers in our local schools! 💜💚

$25 | Pre-order by September 15 at 11:59 PM
Shirts will be available in late October and delivered directly to the school selected at checkout.

✨ Peer Helpers + Peer Helper Coordinators: Your initial shirt is provided at NO COST thanks to our AMAZING sponsors! If you need a replacement shirt, please contact the Foundation directly.

Ready to wear the message? Pre-order yours today!
https://jennifermoorefoundation.com/pages/jcmf-shop

We want to hear from YOU! 🤠The 28th Annual JCMF Professional Rodeo was a BIG one, and we’re so grateful to everyone who ...
08/28/2026

We want to hear from YOU! 🤠

The 28th Annual JCMF Professional Rodeo was a BIG one, and we’re so grateful to everyone who showed up and helped make it happen.

Now that the dust has settled, we want to know what you thought!

What did you love? What could we do better? What would you like to see at future rodeos?

Your feedback helps us make the rodeo better each year — and we’d really appreciate you taking a few minutes to share your thoughts. The survey is quick, and your responses are completely anonymous.

👇Take the survey and let us know what you think!
https://docs.google.com/forms/d/e/1FAIpQLSe69TBW3vC2RSGYkExPa7eNHcL_wlzZmQRr1IwKPWte_BfzbQ/viewform?usp=header

Thank you for continuing to show up, support the JCMF, and make this rodeo such a special part of our community. We couldn’t do it without you!

Join us for a one-day training designed to help adults recognize the signs of mental health and substance use challenges...
08/25/2026

Join us for a one-day training designed to help adults recognize the signs of mental health and substance use challenges in youth, respond appropriately, and connect young people with support.

📅 Wednesday, September 16
⏰ 8:30 AM–4:30 PM
📍 Bryant Bank – Daphne Community Room
1801 US Hwy 98, Daphne, AL 36526

$130 registration
Lunch + training materials included
Only 25 spots available!

🎉 First 10 registrants save $30 with code YMHFA30!

The JCMF will contact you prior to your training date with additional details and full registration access.

If you work with or care about young people, this training is for you. 💜

Sign up here: https://jennifermoorefoundation.com/products/youth-mental-health-first-aid-certification

08/24/2026

A huge THANK YOU to:

🤠 Our volunteers — from setup and preparation to working throughout the rodeo and staying late for breakdown and cleanup. You showed up, pitched in, and made it happen.

💜 Our sponsors — thank you for investing in this event and in the mission of the Jennifer Claire Moore Foundation.

🏟️ The City of Robertsdale and city staff — thank you for welcoming us, supporting the rodeo, and helping us make the arena a place where our community could come together.

🛡️ Tidewater Security and their team — thank you for keeping things moving smoothly at the parking areas and gates each night.

🛍️ Our vendors and food trucks — thank you for being part of the experience and giving our attendees even more to enjoy.

🐎 Our attendees — THANK YOU for showing up night after night, filling the stands, cheering loudly, and supporting the JCMF. Your presence and support mean more than you know.

📸 Chris with Downwind Photography — thank you for capturing the action inside the arena and giving us photos that will help us remember these moments for years to come.

🎥 Brayden with Closer to Heaven — thank you for creating this incredible video that captures just how BIG this event is and the incredible community that makes it possible.

This rodeo is so much more than three nights in the arena. It is a community coming together, giving generously, showing up, and making something special happen.

To everyone who played a part — THANK YOU. We couldn’t do it without you. 💜🤠

Andrea Kaiser Shilston - you are the winner of two tickets to see Ella Langley! We have reached out to you. Please claim...
08/11/2026

Andrea Kaiser Shilston - you are the winner of two tickets to see Ella Langley! We have reached out to you. Please claim within 48 hours.

Thank you so much to everyone to donated. 💜

You look like you…. want to see Ella Langley in Auburn on August 28! Every $5 you donate enters you to win two tickets and helps support the Jennifer Claire Moore Foundation.
Closes at midnight and we will reach out to the winner tomorrow.

https://givebutter.com/concert-for-a-cause-vrvwsu

08/10/2026
If the first two nights of the JCMF Pro Rodeo are any indication, tonight is going to be awesome! If you miss it tonight...
08/08/2026

If the first two nights of the JCMF Pro Rodeo are any indication, tonight is going to be awesome! If you miss it tonight then you'll have to wait until next year so load up the family, and come out to eat, shop, play, and cheer on these cowboys and cowgirls!

Address

21111 Highway 181
Fairhope, AL
36532

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+12519713633

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