Giving What We Can

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Giving What We Can is a community of effective givers. We help people to maximise their charitable impact so that their donations can do the most good.

Our mission is to inspire donations to the world’s most effective organisations

We believe that charitable donations can do an astonishing amount of good. However, the impact can vary wildly depending on where we donate. Because the difference between charities is astounding, it is important that we donate to the most effective charities if we want to have a significant impact.

03/09/2026

This is a really hard to stat to process: since 1961, the number of land animals we kill for food every year, has gone up by over 70 billion globally (OurWorldInData). That’s a 10x multiplier in 6 decades, and a shocking 74% of these come from factory farming.

The good news is, however, that we’re finally starting to get some wins here. Earlier this year, The Humane League - a global non profit - was part of a coalition that convinced mega-retailer Ahold Delhaize US to only source from suppliers that don’t use animal cages.

For context, Ahold Delhaize US operates in 23 states, and serves over 26 million customers throughout the U.S., every single week. So with just one commitment, they’ve saved millions of pigs and hens from spending more time in cages.

Now, of course, wins like these do not come easily, but we must celebrate them when they do, and hopefully one day, pictures like these will be relegated into the history books.

Image source: Lukas Vincour / Zviřata Nejíme / We Animals

01/09/2026

What would happen if the global 1% all donated 10% of their income? What could we accomplish?

In one year, we would raise approximately $1.8 trillion. Tuberculosis, HIV and Malaria could all be eradicated with $219 billion; extreme poverty with $258 billion; and world hunger and malnutrition with $341 billion. Even after all that, we’d still have approximately $1 trillion to go towards other impactful causes (source: Longview Report 2023 - What if the 1% gave 10%).

*At the time of videoing, the figure for saving one life from Malaria was $3,000. This is now $4,000-$5,500 according GiveWell.

02/04/2026

Every minute, around 251 children are born.

If you were born again in this minute, where would you land?

Your country of birth shapes your life expectancy, income, access to education, healthcare, and basic safety. None of us chose where we started. Yet that starting point affects almost everything that follows.

The Birth Lottery is an interactive tool that lets you experience this at a global scale. Each spin assigns you a country based on real-world birth rates, then shows what life typically looks like there using data from sources like the UN and World Bank.

It makes one thing clear: opportunity is not evenly distributed.

If much of your starting point comes down to chance, what do you do with the position you have?

Head to https://www.givingwhatwecan.org/birth-lottery to spin the globe and test your luck.

16/01/2026

Louise reflects on a question many people wrestle with: when am I actually in a position to give?

As a freelancer, her income wasn’t consistent. Some years she gave less, others more. But over time, she chose to keep increasing her giving as her situation allowed — guided by the belief that it’s every person’s responsibility to take care of others.

If you’d like to learn more about how the 🔶10% Pledge provides structure and effectiveness to your giving, check the link in our bio.

14/01/2026

Not ready for a lifetime commitment? That’s okay.

Chris is one of the 1000+ members in our community currently doing the 🔷 Trial pledge.

The 🔷 Trial Pledge is a way to start giving intentionally, with more flexibility. You choose an amount (even 1%) and a timeframe that works for you — and see how it feels in real life.

For many people, it’s about building the habit, gaining confidence, and turning concern into action. No pressure. No perfection. Just a meaningful place to start.

If you’ve been thinking “maybe later”, this is a way to try now.

08/01/2026

What if your biggest climate impact isn’t about doing one less thing — but putting resources in the right place?

Steve explains why, for climate action, where money goes can matter far more than many everyday choices.

Sometimes the difference isn’t incremental. It’s orders of magnitude. 🌍

02/01/2026

.gonz.music is a singer, guitarist and songwriter who grew up in a refugee family, surrounded by conversations about injustice. Years later, when he learned about effective giving, the idea made intuitive sense: combine the desire to help with evidence about where donations go furthest.

But committing wasn’t simple. Income as a musician was often unpredictable, and giving away money felt risky.

He began giving around 10% of his income in 2011 and formalised it in 2017 by taking the 🔸10% Pledge. His pledge group has since contributed more than $175,000 across nearly 500 donations.

Learn more about the 🔸10% Pledge here: https://www.givingwhatwecan.org/pledge

31/12/2025

“I don’t actually think being vegan is the best thing you can do for animals. Donating probably is.”

For Elle, veganism is about living her values day to day.

But giving 10% is what helps a lot of animals, even in the months she feels she has not done enough.

28/12/2025

Elle started out focused on doing everything “right” personally: vegan, no flying, second-hand clothes.

Then, in 2019, Elle’s turning point was learning that some charities can amplify your impact far beyond individual choices, through policy, advocacy, and changing public norms - and since November 2022 she is a 🔸 10% Pledger.

25/12/2025

Imagine buying a b**r for $9, but buying a b**r for someone else costs $0.90. How many would you get for someone else?

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