24/10/2026
360 Performance Hub
1ÍŹ7ÍŹ ÍŹOÍŹcÍŹtÍŹoÍŹbÍŹeÍŹrÍŹ ÍŹaÍŹtÍŹ ÍŹ0ÍŹ8ÍŹ:ÍŹ3ÍŹ3ÍŹ
·
SQUASH HAS MISSED A MASSIVE OPPORTUNITY. AND OTHER RACKET SPORTS ARE PROVING IT.
Squash is fast, intense, & incredibly physical. It delivers some of the most exciting rallies in racket sports.
So why hasn’t it captured the mainstream audience that padel and pickleball are building?
Because great sport isn’t enough. YOU HAVE TO SELL THE EXPERIENCE.
PADEL has made racket sports social, fashionable and highly shareable. It’s an experience people want to be part of.
PICKLEBALL has made participation accessible, welcoming and community-driven, bringing new audiences into the game.
Too often squash has relied on the quality of the game to speak for itself.
Not enough visibility, personality and storytelling. Not enough entertainment around the sport, enough investment in making squash accessible, social and culturally relevant.
A QUESTION WORTH ASKING…
When was the last time a brand new squash centre was built in YOUR REGION?
While padel and pickleball are attracting attention and new investment, is squash building the facilities, creating the experiences and developing the spaces needed to bring the next generation into squash?
Or are we expecting the sport to grow without investing in its future?
THE OPPORTUNITY ISN’T TO CHANGE SQUASH. IT’S TO CHANGE HOW THE WORLD SEES IT.
Imagine modern facilities, spectator friendly events, more player personalities, & better digital content with creator collaborations, & social experiences that turn first timers into lifelong fans. Squash has the intensity, the athleticism, & the drama.
What it needs is a bigger platform, a bolder identity and a better growth strategy.
Padel and pickleball are proof that there is an appetite for racket sports. Squash needs to ask itself whether it’s doing enough to capture that demand.
Dickson Squash Club
Let's face it, we are an ageing population, pickleball and padel ball are an easy game to play compared to squash, 3/4 of an hour of intense squash is an immeasurable workout/exercise compared to the low intensity latter sports mentioned, squash players that take up pickle/paddle in an afterlife are generally out to pasture, it's hard to be serious about a sport when the equipment ball is made of plastic with air holes in it, it's a fun game and serves its purpose...a bit like backyard "totem tennis", but you could never compare it to squash, one thing i have to agree with though, squash could certainly use new upmarket modern facilities which combined with the right entrepreneur could go a long way to reinvigorate the sport, the key factor in any sport though, is to promote the game at grass roots level, and thats where squash has failed in the past twenty years, there is no infrastructure at school levels, but we here in the ACT appear now to have seen the light and are doing something about it....
2h
Reply
Author
360 Performance Hub
Dickson Squash Club more people are attracted to the hole in the ball game than the traditional sport of squash.
1h
Reply
Dickson Squash Club
I doubt that would be the case in Europe and the UK, where squash is extremely strong and thriving, In Australia probably yes, but the fault really lies with ruling body of Australian squash, as it's been living on past glories when Australia ruled the world squash courts
