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Jakarta, meet a new icon. Monas has been standing tall for decades, and now it's got company. Say hello to the   city in...
08/12/2026

Jakarta, meet a new icon. Monas has been standing tall for decades, and now it's got company. Say hello to the city in the making.



📸 Dietplastik Indonesia

08/04/2026

It's time for a new era and a new icon.

It's time for

These collection points don't lead to a landfill, an incinerator or a MRF. It leads to reuse. This is
07/30/2026

These collection points don't lead to a landfill, an incinerator or a MRF. It leads to reuse.

This is

07/22/2026

From Sydney to Paris, Bogotá to Jakarta, a universal symbol offers universal understanding of how to reuse.

One symbol means logistical simplicity for brands, universal understanding for consumers, and growing momentum across the globe.

No matter where you are, it's time to embrace reuse

These cups aren't waste. They're meant to be used again and again and again. This is
07/15/2026

These cups aren't waste. They're meant to be used again and again and again.

This is

Can a symbol be a joyful step towards an unthrowaway world? After unveiling the new reuse symbol a month ago, we can say...
07/08/2026

Can a symbol be a joyful step towards an unthrowaway world? After unveiling the new reuse symbol a month ago, we can say the answer is a resounding yes.

We’ve been blown away by the love, support, and joy we’ve seen as our community has celebrated the reuse symbol. Beyond offering clarity on what reuse is and how it works, this symbol also offers us JOY. A joyful step towards a more hopeful, unthrowaway world.

Not all symbols are created equal.Recycling breaks things down — requiring energy, emissions, and wasted resources at ev...
06/25/2026

Not all symbols are created equal.

Recycling breaks things down — requiring energy, emissions, and wasted resources at every step. Reuse keeps them going.

Reuse, restore, realign, repeat, remind, recognize. Meet the designers behind the new reuse symbol: EPIGRAMA STUDIOS is ...
06/23/2026

Reuse, restore, realign, repeat, remind, recognize.

Meet the designers behind the new reuse symbol: EPIGRAMA STUDIOS is a Colombia-based design firm building collective narratives rooted in diversity and environmental awareness.

Their philosophy says it all: on a circular planet, a straight line ends in waste. Let's bend the line.

We are so grateful to Nicole Ascanio Rodriguez and Juan Navarrete, Epigrama’s co-founders, for their powerful design and meaningful contribution to the reuse movement.

epigrama.co/en/rebrand-reuse-disenando-el-icono-del-reuso/

06/16/2026

Remarkable reuse companies are already leveraging the universal . They are are bravely forging the path for — and thanks to them, the reuse symbol is rolling out across the globe.

One symbol. Many systems. A global movement.

Can a symbol transform the economy? Slash emissions? Eliminate Waste? This one can. Reusable packaging can eliminate up ...
06/12/2026

Can a symbol transform the economy? Slash emissions? Eliminate Waste?

This one can.

Reusable packaging can eliminate up to 90% of packaging production, and 80% of associated emissions compared to single use alternatives. The future is reusable.

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