RESOLVE

06/16/2026

Remarkable reuse companies are already leveraging the universal . They are are bravely forging the path for — and thanks to them, the reuse symbol is rolling out across the globe.

One symbol. Many systems. A global movement.

06/12/2026

Can a symbol transform the economy? Slash emissions? Eliminate Waste?

This one can.

Reusable packaging can eliminate up to 90% of packaging production, and 80% of associated emissions compared to single use alternatives. The future is reusable.

06/10/2026

Last month we gave Paris a sneak-peek of the reuse icon at the REuse Economy Expo.

Reuse is growing in France. Now there’s a unifying symbol to link this progress with the broader global movement. With this symbol we can build momentum, consumer clarity, and a universal understanding of how to reuse.

An iconic city meets the icon of a new economy.

06/08/2026

How do you imbue a new symbol with meaning? Let's start by being clear about what this symbol is not.

This is not a symbol for the old ways of waste management. It is not a symbol for reckless consumption. It is not a symbol for the costly, extractive ways of the past.

This symbol means reuse.
Not waste. Not recycling. REUSE.

06/03/2026

Introducing: the icon of the future. A universal symbol for reuse.

The new reuse symbol offers a unifying icon for the reuse movement — a way to clearly identify reusable products and packaging and the infrastructure that helps circulate them, all while inspiring the shift towards an un-throwaway world.

The future is reusable.

www.pr3standards.org/the-reuse-symbol



🟣🟣🟣

Congratulations to the remarkable designers of the reuse symbol, Epigrama Studios www.epigrama.co/en/

A big thank you to the partners that helped us launch Rebrand Reuse — our design initiative to find the reuse symbol — and to our remarkable jury panel www.rebrandreuse.org/jury/

And last but not least, a round of applause to our PR3 Panelists who identified the urgent need for a universal reuse icon and supported the initiative through every step of this journey. pr3standards.org/standards-panel

06/01/2026

Just THREE days until the reuse symbol is unveiled.

⏱️ Let the countdown begin!

05/29/2026

🌎 🟣 The global reuse symbol is coming in less than a week! 🟣 🌏

➡️ Follow here to see the icon of the future FIRST.

05/27/2026

Reuse needs an icon. A universal symbol for reuse is ONE WEEK away. 🎉

☑️ Follow here for updates

05/25/2026

Last year we launched Rebrand Reuse, an initiative to find the universal symbol for reuse. After nearly 250 submissions from across the globe, an international review, consumer research, and a legal evaluation, the icon of the future is NEARLY here.

A universal icon for reuse is coming, and with it a greener, cleaner future.
Follow here for updates starting next week.

04/22/2026