Ski California

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Ski California (aka California Ski Industry Association) is a non-profit trade association representing 35 ski resorts in California and Nevada.

The California Ski Industry Association (aka Ski California) is a 501(c)(6) non-profit trade association representing 35 ski resorts in California and Nevada. Ski California develops and maintains strong relationships with government officials, tourism groups, media, and ski industry leaders to advocate key industry related initiatives, including environmental stewardship, mountain safety, technical training, and public relations. Ski California monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. Ski California researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year.

11/04/2026

Early SNOW = Early FUN!

TWO resorts open for the 2026/27 Winter Season THIS WEEK! Will you be there to get in on the early turns?

Join Mammoth Mountain for opening day TOMORROW, Thursday, November 5th, then head over to Mt. Rose-Ski Tahoe for their opening day on Friday, November 6th!

Be sure to tag Ski California to show off those Opening Day smiles!

09/18/2026

Sometimes you just have to let kids play. 🏔️
 Give them a bike. Give them a golf club. Give them a board.
Give them a little snow. And see what happens.

Snowball Effect is creating fun, low-pressure opportunities for kids 8 and under to discover snowboarding, biking, golf, and the outdoors, without asking them to make a big commitment before they’ve even had a chance to fall in love with the sport.

This is one of those days.
📍 Sky Tavern 🎬 Part 1 of a 5-part series with + (Snowball Effect)

We’ll share more about the programs, partners and communities behind the movement in the episodes ahead.

Because, The Mountain Is The Playground.

Link in bio to YouTube video created by

08/18/2026

Is a SUPER El Niño brewing? 👀 We’re listening to our go-to forecasters at OpenSnow to hear what they have to say.

Early winter outlooks are pointing toward a potentially historic El Niño for 2026-27, and that could mean above-normal snowfall across California and the Sierra. ❄️🏔️

While patterns show a possible slower start to the season, it looks to be followed by a STRONG 💪 January-March storm cycle.

Of course, Mother Nature makes no guarantees… but we’ll happily take those odds. 😉

Who else is feeling hopeful? 🤞

Link in bio for full article by Alan Smith

07/26/2026

This weekend top downhill riders from across the country took on one of Southern California’s most iconic courses for the Monster Energy Monster Energy Pro Downhill Series at snow_summit_bigbear.resort, the biggest downhill mountain biking weekend of the summer! To those racing, cheering from the sidelines, or just taking in the vibes, we loved seeing you all enjoying the mountain year round!

Cheers to all the teams working hard to host such an incredible outdoor event!

07/17/2026

We know all the summer maintenance crews are working hard across the industry to prep for the winter ahead. So we wanted to take a moment to shout out the 2026 LMOE Award winners, honoring the men and women in our industry who excel, teach, support, innovate and continue to learn themselves.

This year’s winners:

Dave McCoy Lifetime Achievement Award -
Bruce Leach (Palisades Tahoe)

Paul Beran Lift Maintenance Person of the Year Award -
Bill Ely (Homewood Mountain Resort)

Don Lowder Lift Operations Person of the Year Award -
Stacey Cook (Mammoth Mountain)

California Ski Industry Impact Award-
Mike Stephenson (Stephenson Engineering)

Vehicle Maintenance Golden Wrench Award -
Steffany Schainut (Northstar California Resort)

Next Gen Leader Awards -
Maeve Saldaña (Northstar California Resort)
Olivia Ray (Sugar Bowl Resort)

Outstanding Safety Leader of the Year Award -
Jenny Weaver (Mammoth Mountain)

A huge thank you to all the nominees and all those who nominated!

Photos:

06/25/2026

The SkiCA Lift Maintenance and Operations Education (LMOE) Conference has been a staple to the ski industry for decades. What started as an opportunity for lift mechanics and operators to learn from each other, has expanded into a hands-on experience for lift maintenance, vehicle maintenance, mountain operations and ski patrol to study under seasoned veterans.

With 75 different learning sessions and over 30 amazing industry partners and exhibitors, attendees traveled from all over the state and the country to discover tricks of the trade, camaraderie, and gain knowledge you can’t absorb without getting your hands a little dirty.

We appreciate the hard work and dedication from the innovators of the industry sharing their wealth of knowledge with the next generation!

Photos:

04/21/2026

Palisades Tahoe recently hosted local high school students for a behind-the-scenes Work Tour.

The Work Tour program highlights real careers on the mountain — from lift operations to mechanics — with students getting the chance to get hands-on with snowcats and heavy equipment and experience the many careers that keep a mountain running. They also heard from industry pros about career paths, apprenticeships, and turning passion into profession. Some former participants are already on the team, building careers where they grew up skiing and riding.

If you’re interested in turning your passion into a career, reach out to your local resort to learn about programs they may have to give you the jump start you need.

Nice work , inspiring the next generation of mountain leaders!

📸:

Address

3141 US Highway 50, Ste A
South Lake Tahoe, CA
96150

Telephone

+14153891000

Website

http://skicalifornia.org/

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