Senior Advocacy Services

Senior Advocacy Services Volunteerism and community support are at the heart of our agency.

"1 agency, 2 programs" An agency that provides services and resources through the Long Term Care Ombudsman program, HICAP Medicare Counseling and Advocacy program. Volunteers are used almost exclusively in two of our programs, with over 80 volunteers giving more than 10,000 hours annually. Their contribution of time enables SAS to provide services across a wide regional area of almost 226,000 seniors.

For years, I thought Medicare was supposed to make healthcare simpler, but one small mistake kept turning my life upside...
08/12/2026

For years, I thought Medicare was supposed to make healthcare simpler, but one small mistake kept turning my life upside down. Every time I went to the pharmacy, the cost of my prescriptions seemed different, and I never understood why. Some months I could afford my medications, and other months I was forced to choose between paying bills and filling prescriptions. I spent countless hours on hold with insurance companies, reading confusing paperwork, and feeling completely overwhelmed. What seemed like a simple Medicare coverage issue slowly became a constant source of stress that affected my finances, my health, and my peace of mind.

The breaking point came when I received a notice that one of my most important medications was no longer covered the way I thought it was. I felt helpless and frustrated because I didn't know where to turn. A friend suggested I contact HICAP, the Health Insurance Counseling and Advocacy Program. I expected another confusing conversation, but instead I was connected with a counselor who patiently reviewed my Medicare coverage, explained my options in plain English, and helped me understand exactly where the problem was. For the first time, someone was looking out for my interests instead of trying to sell me a plan.

Thanks to HICAP, I was able to compare Medicare plans, find one that better covered my prescriptions, and significantly reduce my out-of-pocket costs. The issue that had been causing me stress for years was resolved with information and guidance I never knew was available. Today, I feel confident about my Medicare choices and no longer dread opening healthcare-related mail. What once felt like a never-ending problem was solved because HICAP gave me the support, education, and advocacy I needed to take control of my healthcare and my future.

Medicare Myths Busted - Confused by Medicare advice from friends, commercials, or social media? Remember, HICAP provides...
08/06/2026

Medicare Myths Busted - Confused by Medicare advice from friends, commercials, or social media? Remember, HICAP provides free, unbiased counseling to help you understand your Medicare options and avoid misinformation.

I’m here to clear up the biggest myths about Medicare when you’re s...

Are things changing? Do you need to get your health benefits in order? We can help with that. There are many situations ...
06/26/2026

Are things changing? Do you need to get your health benefits in order? We can help with that. There are many situations that allow you to change your benefits outside of normal enrollment periods, these are known as Special Enrollment Periods. Check out this video and if you still need help call your local SHIP/HICAP office.

North Bay # 707-526-4108
Nationwide # 800-434-0222

I explain how Special Enrollment Periods give you an extra window t...

New to Medicare? Turning 65? We can belp. North Bay HICAP is here to support you with all of your Medicare needs. Check ...
06/25/2026

New to Medicare? Turning 65? We can belp. North Bay HICAP is here to support you with all of your Medicare needs. Check out this video which shares some basic infomation about the Initial Enrollment Period. If you need more info, just reach out to us. Let them know you heard about us on Facebook.

North Bay HICAP # 707-526-4108
Nationwide # 800-434-0222

I’m breaking down the Medicare Initial Enrollment Period so you kno...

Turning 65 and wondering if you need Medicare? Not sure if you can keep your employer coverage? These are common questio...
06/23/2026

Turning 65 and wondering if you need Medicare? Not sure if you can keep your employer coverage? These are common questions—and we’re here to help.
Reach out to your local office to schedule an appointment with a Medicare expert. Our trained volunteers can explain how Medicare works and guide you based on your unique situation.
Nationwide # 1-800-434-0222
North Bay HICAP 707-526-4108

I'm sharing what you need to know about Medicare if you're still wo...

05/14/2026

HICAP will be here to provide personalized counseling, community education and outreach events as the primary local source for free and unbiased, accurate and objective Medicare information, advocacy and technical assistance to beneficiaries. Call 707.526.4108 to book your appointment! Senior Advocacy Services

Medicare by the MinuteMedicare Start Dates
05/12/2026

Medicare by the Minute
Medicare Start Dates

I break down the confusing Medicare start dates and share why it's important to enroll early or get help from HICAP. Call us if you need guidance! ...

05/11/2026

Thank you to the Santa Rosa Police for supporting our 2026 Mother’s Day Flowers event 🌹

Medicare by the Minute- Medicare Costs Explained
04/28/2026

Medicare by the Minute- Medicare Costs Explained

Medicare Costs Explained

Medicare Simplified - Medicare Parts A, B, C & D explained simply.
04/14/2026

Medicare Simplified - Medicare Parts A, B, C & D explained simply.

Medicare Parts A, B, C & D Explained Simply

Address

1129 Industrial Avenue , Suite 201
Petaluma, CA
94952

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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