10/15/2026
This year's theme asked a question at the heart of Shia Muslim life in the West: how do we turn an identity rooted in faith, sacrifice and love for the Ahlul Bayt (AS) into service to our societies? According to UMAA the convention set out to explore "strengthening our institutions and investing in our youth to serving our societies, building bridges, embracing innovation, and creating a lasting legacy
Shia Muslims from across North America gathered over Canadian Thanksgiving weekend for the Universal Muslim Association of America's 24th Annual Convention, held October 9–11, 2026, at the Hilton Toronto/Markham Suites Conference Centre. The Shia Muslim Foundation was proud to take part, presenting a panel on faith, safety and civic life moderated by SMF Executive Director Rahat Husain.
UMAA's announced lineup included inspirational sessions, an influencers panel, youth programs, a grand bazaar, an interfaith reception, an art exhibit, community service, networking and a recognition banquet. The UMAA Venture Forum invited early-stage founders in AI and technology to pitch their ventures live for a chance at investment and mentoring. UMAA announced more than 5,000 attendees participated.
One of the convention's most talked-about addresses came from Mohammed Al-Hilli during a discussion on raising the next generation. He urged families, educators and community leaders to raise young Shia Muslims who are confident, spiritually grounded and accomplished, and who never feel they must choose between their faith and professional excellence.
"We are not raising a generation to blend in. We are raising a generation to stand out." — Mohammed Al-Hilli
He described a generation of neurosurgeons who remember God before an operation, human rights lawyers who uphold the Prophet Muhammad's (PBUH) teachings on human dignity, and journalists, authors, policymakers and organizers who carry the lessons of Ashura and Karbala into their work. He stressed that knowing about the Ahlul Bayt (AS) is not the same as building a living, personal connection with them, and he called on parents and teachers to be ambassadors of the Ahlul Bayt through their conduct.