06/22/2026
When we talk about IPM, farming, and sustainability, do our messages actually land?
People bring their own assumptions, questions, and ideas about agriculture to every conversation. To communicate effectively, we need to understand those perspectives and frame our messages in ways that connect.
Join us for the webinar: Inside the Average American Brain: A Path to Better IPM Communications on June 24 at 1:30 p.m. EST. Whether you work with consumers, direct-market customers, or community members, this session will help you communicate in a way that connects.
Register today: https://ow.ly/fSnA50ZfmjM
IPM Institute of North America