10/01/2026
| Strategy came first at our inaugural BBB Content Lab & Mixer, and by the end of the night, those ideas were already becoming creative content.
Led by our Phoenix Campus Community Concierge, Jai Marie, supported by our Director of Innovation Programs & Community Engagement, Khandle Hedrick, the session gave local small business owners time to think more intentionally about how they show up on social media.
Around the tables, attendees worked through content strategy, planned what they wanted to say and bounced ideas off other business owners in the room. Those conversations turned into hooks, content concepts and first scripts built around their own businesses, expertise and customers.
Then the room shifted from planning to production.
Business owners spread out across the ignite sparked by BBB Innovation and Events Hub, setting up tripods and mics, using the Video Production Studio and finding spaces throughout the hub to start putting their ideas into action.
By the end of the evening, people were leaving with new connections in their local business community, content already underway, a clearer plan for what comes next and the confidence to keep creating.
For our first Content Lab, one of the best things we heard all night was: “When’s the next one?”
So we’re asking you: if we bring Content Lab back for a second session, what would you want to learn next? Tell us in the comments.