Specialty Food Association

Specialty Food Association We are a not-for-profit trade member association for the Specialty Food Industry. Join our community, become a member!

08/25/2026

We welcomed 52 new members to the SFA community in July, with nearly 30% joining us from California. The newest members span manufacturers, importers, distributors, consultants, and more from across the U.S., Japan, the UAE, and the UK. ✨

New members, say hello! And to our longtime SFA members, give them a warm welcome in the comments and introduce yourselves. 👋

08/24/2026

PART 3 🎤

In Marcus Samuelsson’s 2026 Summer keynote, Marcus talks about the incredible diversity shaping the U.S. food landscape and how consumers are driving demand for new flavors and experiences. As he puts it, if Sriracha can beat ketchup, there’s clearly an appetite for something different.

Watch the full keynote session here: https://www.youtube.com/watch?v=Rt6zdGyiJK8&t=2304s

The Summer is where big ideas meet big opportunities.SFA member B.T.R. Nation summed it up perfectly: "Safe to say we'...
08/24/2026

The Summer is where big ideas meet big opportunities.

SFA member B.T.R. Nation summed it up perfectly: "Safe to say we're experiencing some of the craziest (and most fun) times in our business yet." Moments like these are what the show is all about. Join us at * to keep the good times rolling!

08/21/2026

PART 2 🎤

How do legacy brands keep their story relevant while continuing to attract new audiences?

In Marcus Samuelsson’s 2026 Summer keynote, he shares why the answer starts with staying curious. Legacy brands, like young brands, were built by people who saw an opportunity to do something better. The challenge is carrying that same hunger for innovation forward as the brand grows.

As Marcus puts it, “stay hungry, stay curious” works for a young brand and a legacy brand alike.

Watch the full keynote session here: https://www.youtube.com/watch?v=Rt6zdGyiJK8&t=2304s

Congratulations to the Specialty Food Association members recognized in Bon Appetit's Pantry Awards, honoring the most e...
08/21/2026

Congratulations to the Specialty Food Association members recognized in Bon Appetit's Pantry Awards, honoring the most exciting, innovative, and delicious pantry staples launched in the past year!

BEZI FOODS CLUB
Date Smarter LLC
F**a Foods
Fishwife Tinned Seafood Co
Floura
Fly By Jing, Inc.
Honey Department LLC
Little Latke
ONOIN
Paro
Patagonia Provisions, Inc.
Pistakio
Row 7 Seed Company
Walker Brothers Beverage Co
YUZUCO

Join SFA for “Data Meets AI: New Paths to Growth for Specialty Food Brands” on August 26 at 2:00 p.m. ET with Sunny Kham...
08/21/2026

Join SFA for “Data Meets AI: New Paths to Growth for Specialty Food Brands” on August 26 at 2:00 p.m. ET with Sunny Khamkar, Cofounder & CEO of MenuData, and Brian Choi, CEO of The Food Institute.

The conversation will explore how specialty food brands can use data and AI to better understand consumers, spot opportunities, and make smarter decisions for growth.

Save your spot: https://www.specialtyfood.com/education/webinars/

The 2026 Summer Fancy Food Show was bursting with new, industry-shaping ideas and products. Our new Trendspotter Report ...
08/20/2026

The 2026 Summer Fancy Food Show was bursting with new, industry-shaping ideas and products. Our new Trendspotter Report shares the top trends on display. First up?

Comfort Classics Go Global 🌍

Carol Ortenberg, CPG strategist, editor and writer, The End Cap, breaks down how international flavors are showing up in comfort foods, creating a wave of new-but-familiar products that offer unique experiences.

These brands include:

Gamsa Foods Sesame Garlic Savory Oatmeal
Mazala Pizza Butter Chicken Pizza
Keyas Snacks Bombay Spice Potato Chips
Gourme Beef Shawarma Pizza
Paco Jones Mexican Ketchup

https://www.specialtyfood.com/SFA/media/Account-Images/Trendspotters_SFFS26.pdf

Any day that celebrates potatoes is a great day! Check out the stories of two Specialty Food Association members, and ,...
08/19/2026

Any day that celebrates potatoes is a great day! Check out the stories of two Specialty Food Association members, and , both doing potatoes their way. 🥔

Address

136 Madison Avenue, Fl 12th
New York, NY
10016

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+12124826440

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